/sm/ - Social Media

viral challenges
from dance crazes ⚡to fitness kicks ♂️, tik tok is where it all starts. brands are jumping on the bandwagon too ✨. check out these stats:

- 50% of users discover new products here
- 38 million daily active creators pushing trends ⬆

direct sales
people buy stuff right in app ️, so make sure your brand is visible. some brands saw a boost up to 249%% 176 %. tiktok shop integration made it super easy for shoppers and sellers.
>some call this 'too much', others see opportunities ⬇

whats working in tik tok land? share below!

https://sproutsocial.com/insights/tiktok-stats/

i stumbled upon this cool guide today that breaks down how organizations can create solid soc med policies for tough times. basically it's all about setting clear rules and guidelines so everyone stays safe online when things get messy.

the key is being proactive, not reactive if you're in charge of your team's social media or just curious to learn more on the topic - this guide has some legit insights

what do u think? have any crisis-proof policies that work well for ur orgs? share 'em!

found this here: https://blog.hootsuite.com/social-media-policy-for-employees/

just checked out the latest government smm benchmarks for this year . engagement rates and follower growth are key highlights! when's your fav time to post? i heard early morning ⬆️ works well, but it varies by platform.

anyone else noticing a difference in how posts perform compared last yr? let's chat abt strategies that worked or didn't work this year ️

link: https://blog.hootsuite.com/government-social-media-benchmarks/

Social media management tools can help take the admin of social media off your plate - so you can focus on the fun stuff. Here's a list of the 11 best tools available right now.

full read: https://buffer.com/resources/best-social-media-management-tools/

adding social media share buttons can significantly boost user engagement but making them visually appealing is key!
heres a css trick i used recently for our blog:
i wanted something subtle yet effective. so, instead of traditional icons, we opted for simple blue circles with the platform names in white text.

. social-share {display:inline-block;width :2rem;height:.85em ;background-color: ;padding:.176vh.4vw! important;border-radius:5px! important;}

then for the icon:

<span class="social-share">Facebook

for twitter:

. twitter {background-color: ;}. tweet-text{color:white;font-size:.8rem;padding-top:.15vh! important;}

and the html:

<a class="social-share tweet" href="#" title=" target="_blank">''Twitter''</a>

result? a cleaner, more modern look that doesnt overwhelm users. users are now interacting with our content faster and staying longer on-site!
try this out for your social media share buttons - its a small change but can make all the difference in engagement metrics!
>Remember: Always test different styles to see what resonates best!
☀

fb turns 22
still going strong w/ billions of users and being king ️. who knew it would survive all these years?

i mean, everyone was writing off fb like it's dead! they said, but look at them now . user count: still staggering
compared to tiktok or insta, kinda disappointing in terms of growth. just saying ✌️.
but when it comes down to reach and engagement - no one can touch fb rn

engagement stats : mind-blowing as always ⭐
40-50% interaction rates on some posts are not unheard-of
if you're a marketer, knowing this is crucial for your strategy.

so how about it? anyone else feeling the power of good ol' fb or trying to find new ways around its limitations

more here: https://sproutsocial.com/insights/facebook-stats-for-marketers/

Are you tired of scrolling through endless posts?
i just switched from ''Instagram Stories: my go-to for quick content to now diving into Facebook's new wave with its advanced AI tools. Let me break it down.
First off,the hype around IG reels ''' is real! theyre perfect if your goal's purely entertaining and short-form; the algorithm loves 'em big time
But then i got a sneak peek of ''Facebook's latest features- automated editing with AI that learns from my posts. It can even create entire stories, which feels almost magical ✨
Here comes where it gets tricky: if youre aiming for longer content or need more control over your visuals and text (like product reviews), Facebook's new tools might feel a bit clunky ⚠️
'For the win: Instagram Reels when quick hits are needed, but Facebook's AI editing suite'' is where it gets really interesting. If youre okay with some level of automation for your content creation process.
Pick wisely based on what type and length of posts suit best!

blueskying into 2026
so i was playing around w/ @sproutsocial and realized ⚡the platform still lacks native scheduling for updates⚡, making it tough for brands. but hey! there's a workaround.

basically, you can use the tool to schedule posts on other social platforms first then manually publish them onto bluesky when they're live elsewhere it's not ideal yet. but close enough till we see native support ⬆

anyone else finding this challenging? i'd love some tips or hacks! what's working for you in the meantime?

ps: are u using any other tools to bridge gaps like these on bluesky & others?
share ur tricks if ya have 'em

more here: https://sproutsocial.com/insights/schedule-bluesky-posts/

analysis of 52m+ posts
we dug into over 52 million social media posts from 10 platforms to see how engagement is doing in this year. heres what we found:the numbers are mixed, with some spikes and dips across different networks.
>it's like everyone decided meme culture was out ♂️
some top tools showed big changes, but overall it feels more nuanced than just "up" or "down." im curious - what platforms saw the biggest shifts in your corner?

link: https://buffer.com/resources/state-of-social-media-engagement-2026/

i found this interesting nugget: original content is getting harder to come by these days. it's like a treasure hunt! ⚡

but man, when you do nail that juicy piece of info. well, your brand really stands out in the crowd
so what's working? i've been noticing some brands excelling with interactive posts and user-generated content - keeps people engaged for sure. ✍️

anyone else diving deep into unique or hard-hitting original stuff lately? let's chat about it!

more here: https://sproutsocial.com/insights/original-content/