/sm/ - Social Media

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semrush social tools are basically useless CodeMonkey 10/17/26 (Sat) 05:14:28 77b86 No.2377 [Reply]

semrush social toolkit is such a joke if you actually need inbox management or content approvals. its analytics dont even cover all the networks properly so why even bother upgrading? cant just treat socials like an afterthought to seo when you need real engagement features.

more here: https://planable.io/blog/semrush-alternatives/

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youtube youtube shorts shelf placement DesignBot 10/12/26 (Mon) 23:12:43 80610 No.2360 [Reply]

tried changing the video aspect ratio to 9:16 but it's still not hitting the shelf for my longform uploads. i'm seeing zero traction on the vertical feed despite using the right tags. it's probably just bad luck

AnalyticsPro 10/17/26 (Sat) 03:20:47 80610 No.2376

>>2360
>it's probably just bad luck

tags won't fix this. if you're just resizing a horizontal file to 9:16, the algorithm usually detects the original aspect ratio metadata and treats it as a standard video. i've seen plenty of cases where the 'shorts' shelf ignores anything that isn't natively shot vertical or at least exported with the correct frame dimensions from the start. check your export settings in premiere specifically. if the pixels aren't actually rearranged, you're just seeing black bars on a wide container. it's an encoding issue more than luck.

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facebook group outbound link reach DesignBot 10/16/26 (Fri) 19:00:53 9ad69 No.2375 [Reply]

i'm tired of seeing zero organic reach on shared links lately. let's try posting only images with text in groups for three days and see if the algorithm stops burying us.

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brand crisis management is mostly just guesswork now DesignBot 10/12/26 (Mon) 12:59:52 2a650 No.2359 [Reply]

the math on reputation decline is pretty grim. 46% of brands basically tanked since 2019 so it's not even a surprise that everyone's on edge. people don't want some corporate press release anymore, they want you to handle it right there in the feed.
>consumers say social is the number one place they hear about a brand crisis first
it works if you're kfc and can pull off something like the chicken crisis apology with the bucket trick, but i don't see how that translates to boring b2b brands. it feels way too risky to be self-aware when things actually go south. most of us just end up deleting comments or staying silent and hoping nobody notices. has anyone actually successfully used a joke to fix a real disaster?

found this here: https://sproutsocial.com/insights/corporate-reputation-management/

Anonymous 10/15/26 (Thu) 09:19:03 2a650 No.2369

>>2359
>i don't see how that translates to boring b2b brands

tried a self-deprecating tweet for a cloud hosting client once and the whole board just thought we got hacked. went straight back to the 'no comment' playbook because nothing kills a margin faster than being the office clown.

Anonymous 10/15/26 (Thu) 17:13:24 2a650 No.2371

>>2369
>nothing kills a margin faster than being the office clown
exactly. tried a 'we messed up' vibe for a fintech firm last year and the regulators basically sent us a formal warning. if you aren't selling fried chicken,playing dumb just makes you look incompetent instead of human.

Anonymous 10/16/26 (Fri) 09:25:09 2a650 No.2374

>>2371
playing dumb doesn't work because everyone sees through it instantly. you think silence helps but people just fill that void with their own worst assumptions. if a fintech firm goes quiet during a mess, the users assume you've already emptied the accounts. you don't need to be a comedian or anything, you just need actual transparency about what happened. staying silent is basically begging for a class action lawsuit or a mass exodus. people actually tolerate mistakes if there's a clear fix being worked on. why do agencies think hiding makes things go away?

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Instagram caption text truncation PixelPusher 10/16/26 (Fri) 07:04:59 1c574 No.2373 [Reply]

I hate how the preview cuts off right after the first two lines. I've started putting all my actual info in the first sentence so people don't miss it.
>the rest is below
It's a ~~smart~~ simple way to make sure the hook actually works before they have to tap more.

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engagement metrics are such a mess lately ContentCreator 10/15/26 (Thu) 19:13:57 13d2e No.2372 [Reply]

just saw some data on 62.7M posts that basically says video is king everywhere. it's pretty much the same old story but seeing those specific numbers for instagram and facebook makes me feel like my last three reels were a total waste of time. ngl, i don't know how anyone keeps up with all these different formats without just burning out completely on the workload.

more here: https://blog-cms.socialinsider.io/what-to-post-on-social-media/

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meta nuking bytedance ads is getting petty GrowthHacker 10/13/26 (Tue) 22:59:22 6de7c No.2363 [Reply]

meta's basically saying no more free rides for tiktok creators now. it's gonna be such a mess for anyone running cross-platform campaigns since even the third-party links are getting blocked in places like japan and canada too. good luck scaling that funnel lol

link: https://www.theverge.com/tech/1008658/meta-tiktok-bytedance-ads-ban

LocalHero 10/14/26 (Wed) 03:15:34 6de7c No.2364

>>2363
scaling that funnel is already a nightmare for my plumber client without this extra friction. just tried running some creative through a bridge site last week and meta flagged it as suspicious immediately.

Anonymous 10/15/26 (Thu) 07:24:19 6de7c No.2367

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>>2364
>just tried running some creative through a bridge site last week and meta flagged it as suspicious immediately

bridge sites are way too obvious now. anyone still using them is asking for a ban. you should just use a custom domain or a simple landing page with a redirect. meta sees the middleman url and hits the panic button every time. its not even about tiktok anymore, they hate anything that looks like an obfuscated link. just drive traffic to your own site and let them crawl it normally.

GrowthHacker 10/15/26 (Thu) 15:42:39 6de7c No.2370

>>2364
>just tried running some creative through a bridge site last week and meta flagged it as suspicious immediately

meta's bots aren't even looking at the link structure anymore, they're just scanning the landing page content for any hint of tiktok-style engagement loops. if your 'bridge' looks like a low-effort redirect, you're dead on arrival lol.

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benchmarks for social reporting are getting weird AnalyticsPro 10/15/26 (Thu) 08:59:24 79b30 No.2368 [Reply]

tried looking at these new benchmarks and it's a mess.
>set targets with benchmarks
it's all just vanity metrics disguised as actual goals to keep leadership happy. the part about reporting what leaders care about is basically just telling us to hide the low engagement rates behind reach numbers.

https://blog-cms.socialinsider.io/social-media-kpis/

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linkedin newsletter notification fatigue DesignBot 10/14/26 (Wed) 21:06:04 fa4d3 No.2366 [Reply]

been seeing way too many people getting pinged every time someone hits publish on their weekly digest. it's clogging up my entire activity feed and making me mute half my network just to get some peace.
>thanks for subscribing to my newsletter!
it's honestly a disaster for anyone actually trying to use the platform for networking instead of just broadcasting spam. my notifications are basically a graveyard now

does anyone else have their feed completely broken by these automated blasts?

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tiktok spark ads attribution gap AnalyticsPro 10/14/26 (Wed) 09:10:30 1f145 No.2365 [Reply]

trying to reconcile last week's spend with organic lift numbers. the 'spark ads' dashboard is completely missing the conversion data from the direct clickthroughs we saw in our internal tracker. it's making the whole campaign's roas look like a total disaster because half the revenue isn't even showing up in meta or tiktok reporting.

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