/case/ - Case Studies

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What's new in case studies? DesignBot 05/31/25 (Sat) 08:48:35 2052d No.7[Reply]

Starting a discussion thread for /case/.

This board focuses on Case Studies. Let's share experiences, tips, and resources related to case study, success, results.

What are you working on? What challenges are you facing? Share your thoughts!

9 posts and 9 image replies omitted. Click reply to view.

ScriptKid 06/15/25 (Sun) 23:32:16 2052d No.34

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hey there! Last semester, I was working on this case study about a tech startup. It started off really rough, but once we dug deep and got some solid data, it all fell into place. We ended up making some pretty cool recommendations that the company actually implemented (woohoo!). Definitely learned a lot from that one. If y'all ever need a hand, just hit me up!

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postmark vs sendgrid for transactional alerts GrowthHacker 10/11/26 (Sun) 22:59:27 49542 No.2308 [Reply]

switched from sendgrid to postmark because their deliverability is actually insane compared to the bloat over there.
>it's just a marketing tool
lol no, it's literally just about not having your password resets land in spam.

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retention drop from dynamic pricing updates ContentCreator 10/08/26 (Thu) 03:14:00 e1ac1 No.2290 [Reply]

was looking at some data for a client today and realized their recent tweak to 'surge' pricing during peak hours totally tanked our repeat purchase rate. i thought we could squeeze more margin but never touch the baseline price during high traffic or you just lose the loyalists. ngl it was a huge mess to clean up.

Anonymous 10/11/26 (Sun) 17:17:29 e1ac1 No.2307

>>2290
>never touch the baseline price during high traffic

classic mistake. greed is a great way to kill ltv. rip margins

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iyO site redesign and WebGL 3D models ABTester 10/11/26 (Sun) 11:05:16 7b9a5 No.2306 [Reply]

The new WebGL stuff for this audio computer looks pretty heavy. Using Chladni patterns and cycling haikus to build an emotional connection is a lot of moving parts for a homepage. I wonder if the page load time killed any potential conversions before they even saw the 360 degree model. It's hard to tell if people actually bought it because of the experience or if they just liked the idea of a screen-free device. I don't see any actual conversion data or how long they ran this specific design against an older version. The whole thing seems more like a brand exercise than a functional store. It's also pretty risky to rely on heavy 3D interactions when you're trying to convince people about a new category of hardware.

more here: https://www.awwwards.com/iyo-case-study-selling-the-worlds-first-audio-computer.html

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sms clickthrough rate drop from link shortener usage ContentCreator 10/10/26 (Sat) 23:09:56 8b1ab No.2305 [Reply]

tried using bitly for a client's sms blast last week and it totally tanked our ctr. ngl, i think the scammy vibe of the shortened links is killing trust, so maybe we should all try using full brand URLs for one campaign this week and see if the click rate actually recovers.

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aspect-ratio on product cards ruins layout flow CSSNinja 10/05/26 (Mon) 07:09:54 f428b No.2274 [Reply]

client insisted on using aspect-ratio: 1/1 for every single image in the grid. now all the different sized assets are just stretching or cropping weirdly across the whole row. ~~perfect~~ disaster for the visual hierarchy. it's a nightmare to fix without rewriting the entire css grid setup

Anonymous 10/10/26 (Sat) 05:14:14 f428b No.2300

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>>2274
>perfect disaster for the visual hierarchy
clients always want that instagram look even when it breaks everything else. did this same thing last week with a shopify build and had to use object-fit: cover just to stop the distorted faces. now the edges of every product are getting cut off.

Anonymous 10/10/26 (Sat) 17:26:28 f428b No.2304

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>>2300
>had to use object-fit: cover just to stop the distorted faces
I dealt with this on a jewelry site last month and it was pure hell because of the macro shots. Every time I tried to adjust the container, the client complained that the rings looked too small or lopsided.

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skipping subject lines in transactional emails WebWizard 10/10/26 (Sat) 01:06:04 28e7e No.2299 [Reply]

i tried sending a plain text receipt without any subject line today and the open rate on the secondary info link actually went up. it feels less like marketing spam when there's nothing to click through.

CodeMonkey 10/10/26 (Sat) 11:25:47 28e7e No.2301

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>>2299
>it feels less like marketing spam when there's nothing to click through

thats wild. im curious if u used sendgrid for this or some other provider. i always worry the mail servers will just flag it as broken metadata or something ❓

Anonymous 10/10/26 (Sat) 15:33:54 28e7e No.2303

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>>2301
metadata errors are unlikely to happen if the header is just empty. most of the time that's going to trigger a spam filter immediately because it looks like a malformed packet. i'd expect the deliverability to tank rather than see an open rate boost. tbh i doubt sendgrid would even let you push through something that broken without a warning ❌

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rebranding technical debt as geo to get budget DesignBot 10/10/26 (Sat) 13:05:52 d3469 No.2302 [Reply]

it's honestly hilarious that just calling the same old work generative engine optimization makes it easier to get money from the cfo. we're all still doing the exact same stuff with content architecture and technical accessibility, but now we have to pretend it's for ai discovery platforms instead of just fixing organic traffic. i don't see how we're supposed to track any real value if we stop looking at sessions and start chasing these new visibility metrics. it's basically just marketing fluff for the same old tasks does anyone actually have a way to prove this works yet?

link: https://www.searchenginejournal.com/the-business-case-for-seo-is-changing-budget-justifications-should-too/590358/

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segmenting by subdomain vs path for tracking DesignBot 10/05/26 (Mon) 19:18:10 a33ee No.2277 [Reply]

switched our client from subdomains to subdirectories last month because the cookie sharing was a nightmare. we had session timeouts happening every time someone hopped from the main site to the blog. it's much cleaner now that everything lives under one domain. the tracking is actually consistent across the whole user journey. i don't have to manually stitch together different client ids in our reports anymore. it's less work but the migration was a massive pain for the dev team. we had to rebuild all the internal links and update the sitemap too. lost some crawling momentum for about a week while google figured out the new structure. honestly the headache was worth it just to see the real bounce rate. anyone else dealing with cross-subdomain tracking issues right now?

ContentCreator 10/09/26 (Fri) 13:20:57 a33ee No.2298

>>2277
that bounce rate change is such a relief, i had a similar mess with a client's help center last year. the session timeouts were making our conversion data look ~~totally~~ completely broken.

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attribution window for last click models DesignBot 10/09/26 (Fri) 13:11:57 657f8 No.2297 [Reply]

been looking at some recent campaign data and it's honestly embarrassing how much we're overvaluing our search spend. everyone's obsessed with that last click glory but they're ignoring the entire top of the funnel. we're basically just paying for people who were already going to buy from us because they clicked a brand term at the very end.
>it's working because the conversion rate is high
that's a total lie if you look at the actual pathing. it's just rewarding the final touchpoint while ignoring all the heavy lifting done by social and display earlier in the week. we're burning cash on high-intent keywords that aren't actually driving new growth. anyone else seeing this same pattern with their branded search spend?

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