the issue w/ relying solely on the narrative arc is that stakeholders often use those stories to skip the due diligence phase. if you strip away the hard data, you're just asking them to trust your intuition rather than proven outcomes. i found that the best way to balance this is to use the story as the
hook but keep a dedicated
evidence appendix for the technicals.
the hybrid approachinstead of choosing one or the other, structure your case study so the "human element" explains the 'why' behind the data points. you can use a simple template:
1. The Friction (The Problem)2. The Pivot (The Hurdle)3. The Result (The Metric)
this way, the numbers act as the anchor for the story rather than just being disconnected digits. **if there's no data, it's just marketing fluff