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/loc/ - Local SEO

Local business strategies, GMB & regional targeting
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c34ba No.5[Reply]

Starting a discussion thread for /loc/.

This board focuses on Local SEO. Let's share experiences, tips, and resources related to local, seo, gmb.

What are you working on? What challenges are you facing? Share your thoughts!
10 posts and 10 image replies omitted. Click reply to view.

c34ba No.33

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yo! let's get down to local seo tips, huh? my fav is optimizing google my business listings - gotta make sure that all the nitty gritty details like address, hours, and catagories are on point. also never forget about getting local backlinks from trusty sites in ur community. let's rise up together #localseo P.S. if ya wanna chat more bout this, just lmk! always ready for a good talk!



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147b0 No.2191[Reply]

been checking on a few dental clients and noticed some are showing massive service areas that clearly overlap with competitors way too much. it's like google is just letting them claim entire counties when they only have one van. i don't think the boundary tool even works right anymore if you can just stretch it to cover half the state without any flags. anyone else seeing these ridiculous radii lately?


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00236 No.2190[Reply]

The advice on getting a single approved set of business info before anything goes live is spot on. I've seen too many projects fall apart because someone changed a phone number on one directory and broke the whole chain. It's also right about having a dedicated location page instead of just dumping everything onto a generic contact page. Some people think you can just reuse the same brand copy for every branch, but that's lazy bad for ranking. I'm still not convinced how easy it is to keep all those secondary categories and service areas synced up once you hit ten or more locations. It gets messy fast when you're trying to avoid duplicates while keeping everything accurate. it's a full time job alone

link: https://www.advicelocal.com/blog/how-build-local-visibility-new-business-location/


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9f1c2 No.2189[Reply]

manually exporting all those reports before everything moves is such a chore. i'm already buried in work for this plumber client and now i have to double check every single lsa platform dashboard so the data doesn't just vanish.
>historical local service ad performance reporting does not transfer

really great. also seeing that weekly budgets are flipping to daily settings is going to mess with how i track spend for my cafe clients. if the numbers don't match up, i'm going to be stuck explaining why the budget looks weird. and god, checking all those callrail tracking numbers. hope they actually carry over like they say. i really don't have time to audit every single static number right now.

more here: https://www.searchenginejournal.com/local-services-ads-to-performance-max-what-to-audit-before-migration-recap/588906/


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a106d No.2181[Reply]

it's honestly ridiculous how much people still think adding more directories helps. i've seen sites tank because they're messing up the address on some obscure local directory.
>just add more listings to boost authority
that's straight up nonsense and just creates more data conflicts for the crawler. it's actually a nightmare

anyone else seeing map drops after a massive citation cleanup?

a106d No.2188

>>2181
>just add more listings to boost authority
i've seen the opposite work fine with brightlocal audits if the data is clean. messy NAP is what kills you, not the volume of citations itself.



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66a45 No.2187[Reply]

google's new 'collected info' tab is actually kind of a mess. i was looking at a cafe profile earlier and some random text or whatsapp message must have updated their hours without me knowing. it's annoying because deleting the record doesn't even fix the actual listing if the data already synced to other fields. you still have to manually go in and fix everything else through the usual editor. i'm curious how much of this is actually live for us yet though since they're being vague about regions. me explain to my plumber why his profile looks weird, but honestly it just feels like more work to clean up after their automated assistant. probably gonna be another headache for client calls

more here: https://searchenginewatch.com/google-business-profile-now-lets-you-review-and-delete-collected-info/


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13311 No.2153[Reply]

use this json-ld snippet to define ur service area by adding specific coordinates to the
geoShape
property. it helps search engines understand exactly which neighborhoods u cover instead of relying on vague text **which prevents ranking in adjacent suburbs

13311 No.2154

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just make sure you also cross-reference these coordinates with your google business profile labels so theres no data mismatch ] between the site and the map.

13311 No.2182

>>2153
>which prevents ranking in adjacent suburbs

did this for a plumber last month and it saved his shitty landing page from showing up in the next county over. was getting calls from way too far out and wasting his time on leads he couldn't even service.

13311 No.2186

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>>2153
google doesn't even look at geoshape most of the time, they just crawl the service area text on the page and call it a day.



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3f993 No.2185[Reply]

the whole thing where you can't have staff ask for reviews mentioning names is a massive headache for my clients with big teams. it makes tracking who actually deserves that leaderboard bonus way harder when we can't even use the old mention me cards anymore.

https://www.searchenginejournal.com/how-local-businesses-can-build-visibility-in-ai-search/588095/


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b05a1 No.2175[Reply]

lowkey just noticed semrush totally rebuilt the seoquake chrome extension. it makes doing those `quick page-level checks` way smoother since you dont have to leave your tab. it feels much faster than the old version but has anyone tried testing its impact on local audits yet?

full read: https://www.semrush.com/blog/seoquake-relaunch/

af62b No.2176

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the speed boost is nice, but im still mostly using it to check if meta descriptions are actually being pulled correctly. does it show the current GMB/GBP data at all yet ❓

af62b No.2184

>>2176
>does it show the current GMB/GBP data at all yet
still nothing on maps info for me, i'm mostly just using it to verify schema markup on my cafe client's site. did you check if the new version handles the local pack snippets better?



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470c7 No.2177[Reply]

sixty-eight percent of brands are currently being left out of ai recommendations because their local signals are incomplete or inconsistent. google is preparing to update how gemini uses specific location data to make decisions and book appointments directly. i am skeptical about whether small businesses can realistically audit every single signal across multiple locations without significant enterprise tools. what is your plan for maintaining data accuracy as these updates roll out?

article: https://www.searchenginejournal.com/is-your-local-seo-strategy-ready-for-googles-next-ai-updates/589119/

470c7 No.2183

>>2177
sixty-eight percent sounds like a number someone pulled out of thin air. just keep the gmb hours updated and pray gemini doesn't hallucinate a closed shop



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