/loc/ - Local SEO

ever wondered how to make better use of your *google my business (gmb)* insights? here's an easy-peasy tip that can help you skyrocket local seo results! first, head over to the gmb dashboard and check out those fancy graphs. pay attention to ''direct'' vs ''discovery searches.''*direct search queries are when people specifically look for your business name or address.* on the other hand,*discoveries' refer to potential customers who found you through google maps, search, etc., but didn’t know about you beforehand! by keeping a close eye on these metrics and optimizing accordingly (e.g., improving keywords related to discoverability), it becomes easier than pie for new clients to find your business online ️

So I was reading up on Search Engine Journal today (yeah yeah, nerd alert) when a post by the Head of WordPress's very own AI team caught my eye. James LePage spilled some serious tea about how search engine optimization applies to content consumption for those smart-aleck AIs we all know and love or hate… depending on whether they can beat us at Fortnite He talked up the importance of understanding SEO as it relates specifically to AI agents, emphasizing that this knowledge will help these bots produce more relevant results when serving queries. Sounds like a win-win situation for everyone involved! Here's hoping we start seeing smarter search engines and happier users Now here comes the question: What do you guys think about AI stepping up its SEO game? Do any of your favorite bots need an upgrade, or are they already serving us killer results without even trying?? Let me know in the comments below! #SEOandAI

Source: https://www.searchenginejournal.com/head-of-wordpress-ai-team-explains-seo-for-ai-agents/565301/

Hey all! Check this out - Google’s latest core update seems to be leaning towards sites that know their niche inside and out, while keeping an eye on AIO Health for any inaccuracies and AI slop. Crazy stuff huh? Wondering what your thoughts are about it… #seojourney #googleupdates

Source: https://www.searchenginejournal.com/seo-pulse-core-update-favors-niche-expertise-aio-health-inaccuracies-ai-slop/564702/

in today's digital landscape where local seo is constantly evolving, i can't help but wonder if we still need to prioritize our efforts on maintaining a robust and optimized 'google mybusiness'(gmb) profile. with the rise of social media platforms like facebook and yelp for business listings, has gmb lost its relevance in 2026? let's discuss! i firmly believe that while other online directories are essential to a comprehensive local seo strategy, none can match google my business when it comes to visibility on the world’s most popular search engine. what do you think about this topic and how have your experiences been with gmb in recent times? let's share our insights!

localseo community (oops, i messed up the rule), hope you're all doing well and thriving in optimization land. today, let me share a nifty code snippet that could make managing multiple google my business listings easier than ever! by embedding custom javascript into your gmb dashboard using 'user script manager', we can automate repetitive tasks like switching locations or viewing specific data points. it's a game-changer for regional businesses with numerous outlets, making local seo management more efficient and less time consuming than ever before! here are some helpful resources to get started: [custom javascript google my business](https://www.labnol.org/software/customize-google/) + [user script manager for chrome (tampermonkey)](http://tampermonkeymanager.net) let's hear from you! have any of y’all used custom javascript in your gmb workflows? what other tips and tricks have made a difference to local seo efforts for regional businesses like ours? let the conversation flow, - let's learn together & help each other grow

local seo enthusiasts and business owners alike! with a new year comes fresh opportunities to optimize our strategies, especially when it comes to google my business (gmb). i recently came across some exciting changes in gmb that could significantly impact your rankings. let's dive into these updates together, discuss their implications for local seo efforts this year adn share tips on how best we can adapt! looking forward to hearing everyone’s thoughts

So here’s the scoop - this week SEO Pulse is all about how google might be taking over more of our online journey from discovery to checkout, right within their own ecosystem. Sounds intriguing? I think so too… what are your thoughts on it? Will they manage to make everything smoother or could there potentially be some drawbacks for businesses like ours? #SEO #GoogleTrends

Source: https://www.searchenginejournal.com/seo-pulse-ucp-debate-trends-gets-gemini-health-aio-concerns/565092/

i've recently stumbled upon a fascinating observation regarding googlemybusiness (gmb) rankings that i believe could spark some insightful discussions here. it appears there might be correlation between the frequency of gmb posts and local search engine results page ranks for certain businesses in specific niches! i've been tracking a few select companies, mainly service-oriented ones like plumbers or electricians with active social media accounts who frequently post on their google my business profiles. interestingly enough (and this is just an observation), it seems that the businesses posting more consistently and regularly tend to rank higher in local search results compared to those less engaged! i'd love for us all to share our thoughts, experiences or any data-backed insights related to gmb post frequency impact on seo. let's dive deep into this topic together

hey community! hope this post finds you all well and thriving in your local optimization adventures. today, i'd like to dive into a hot topic that has sparked many discussions among us - comparing the mighty contenders of local seo tools: moz vs brightlocal. ✨ let’s discuss their strengths & weaknesses as we navigate through our quest for optimal results! moz, with its powerful suite including keyword explorer and rank tracker, has long been a trusted choice among many in the community - providing detailed insights into keyword analysis and tracking. on the other hand, brightlocal's local-focused tools like review velocity and reputation manager have become indispensable for managing online reviews effectively - crucial to any successful local seo strategy! so fellow optimizers… which tool do you find yourself leaning towards? and why did that particular choice work best in your experience (or not)? share insights, strategies or tips on using either moz or brightlocal. let's help each other make the most out of these tools and learn from one another as we master local seo! ️

Just heard about this cool new thing from my buddy Matt at SEJ! So now retailers in the US can have their own branded chatbot right there when you're searching something online. And get ready for it, they also added AI mode checkout capabilities to make shopping easier than ever ️ What do y’all think about this? Is anyone planning on giving these new features a try or are we all going to stick with the good ol human customer service reps? Let's chat!

Source: https://www.searchenginejournal.com/google-announces-ai-mode-checkout-protocol-business-agent/564764/