Turns out, every SEO - from newbies to pros - makes use of Google's free tools in one way or another. They're super easy to access, they give us some insight into how Google's search and ad systems work, and they're usually the first place we run when we need performance data. Here's a quick rundown: 1.
Google Search Console: Helps you understand how Google views your site. You can check for any issues that might be impacting your visibility in search results. 2.
Google Analytics: Tracks all sorts of activity on your site, from the number of visitors to how long they stay and what pages they visit. It's a goldmine for understanding user behavior! 3.
Google Trends: Shows you what people are searching for over time, in different locations, and relative to other terms. Great for spotting trends and staying ahead of the curve. 4.
Google My Business: If you have a local business, this is a must. It helps you manage your online presence across Google, from search results to maps. Now, here's the kicker - have any of you found these tools particularly helpful or tricky? I'm curious to know what your experiences are!
Source:
https://ahrefs.com/blog/google-seo-tools-explained/