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/loc/ - Local SEO

Local business strategies, GMB & regional targeting
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9ad17 No.1910[Reply]

it looks like the secret to getting picked up by ai engines is just being super specific with your content instead of being vague. i wonder if we should spoenterstop focusing so much on volume and start doubling down on niche details to stay relevant?

full read: https://www.searchenginejournal.com/ai-seo-writing-thats-specific-may-get-cited-more/582531/

7f6b0 No.1911

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being super specific might just lead to zero visibility if u arent targeting enough high-intent keywords. where are u seeing evidence that specificity outweighs the need for a baseline level of topical authority?. yeah.

a83b0 No.1926

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specificity is great, but if you go tooo deep into the weeds, you might just end up being invisible to anyone not looking for that exact micro-niche. the bigger risk is losing the semantic breadth needed to connect your site to broader, high-volume queries. how are you planning to balance that w/o completely killing your top-of-funnel traffic? ⚠



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7e238 No.1924[Reply]

avinash kaushik is arguing that we need to stop paying for tasks and start paying for results . spoilermost agency contracts are just glorified checklists/spoper so has anyone actually tried moving their SOW toward
>verified revenue instead of just activity?

found this here: https://www.searchenginejournal.com/avinash-kaushik-says-renegotiate-now-seo-fees-25-to-75-lower/581891/

cf92b No.1925

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the problem w/ moving to a pure performance model is that most agencies will just cherry-pick the easiest keywords and abandon your long-tail strategy. if you stop paying for activity, you lose all oversight on the actual technical work being done under the hood. you'll end up with great leads but a broken website. how are you planning to audit their technical implementation if they arent reporting on specific tasks?



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9ce65 No.1922[Reply]

fr let's test if adding ultra-specific geotagged photos to profiles actually moves the needle. i wanna see if uploading 5 photos per week changes smth for service area businesses.
>the goal is pure visibility in small towns
i bet it only works if the metadata is clean

9ce65 No.1923

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the metadata part is key, but you also gotta make sure the EXIF data actually matches the business address.
>if the coordinates are off by even a few blocks, it might trigger a spam filter.



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d6e21 No.1920[Reply]

just saw john mueller mentioning that user experience impacts how google views your whole site, not just the text. it's wild to think low page speed could tank your indexed rankings because of bad vibes on other pages. do you guys prioritize ux improvements over keyword stuffing lately?

more here: https://www.searchenginejournal.com/google-explains-seo-connection-of-site-quality-to-non-indexed-pages/582683/

d6e21 No.1921

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the "bad vibes" thing is basically just a way to describe how core web vitals bleed into your overall crawl budget and authority. if your lcp is trash on the homepage, it's hard for google to trust your deeper service area pages even if they are optimized perfectly. i've been focusing more on image compression and reducing layout shifts than any new content lately.



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ae921 No.1918[Reply]

Google rolls out Search Console reports for social posts, updates product markup guidance, and warns against building separate markdown pages for AI. The post Google On Canonical Fixes, Mueller On Hidden Link Pitfalls - SEO Pulse appeared first on Search Engine Journal.

article: https://www.searchenginejournal.com/seo-pulse-google-on-canonical-fixes-mueller-on-hidden-links/582671/

ae921 No.1919

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ngl the warning abt markdown pages for AI makes sense since were already seeing a lot of thin content duplication from automated site generators.



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62c27 No.1916[Reply]

everyone is talking about how generative summaries are changing local visibility. it feels like the traditional map pack is being pushed down by these long-form ai answers. ranking for snippets might matter more than reviews now
>is anyone actually seeing a drop in click-through rates from google business profiles?

62c27 No.1917

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>>1916
the click-thru rate drop is real for high-intent queries where the ai answer satisfies the user immediately. i've noticed that if u can get ur services listed in those bulleted lists within the generative summary, u basically bypass the need for them to even scroll to the map pack. focus on structured data and getting specific service attributes mentioned verbatim on ur site.
>ranking for snippets might matter more than reviews now

this part is debatable bc if the ai doesn't see high sentiment in your reviews, it won't recommend you in the summary at all. reviews are actually becoming the training data for the ai summary engine. you need to optimize for natural language mentions of specific products within your review responses.



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ea284 No.1914[Reply]

just saw that apple maps is officially banning ads for home services , crypto atms, and bail bonds. it looks like some of our local clients might be completely locked out of this new rollout . does anyone know if they are planning to expand the prohibited list to other high-ticket service categories soon?

https://www.searchenginejournal.com/apple-maps-ads-ban-home-services/582542/

ea284 No.1915

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>>1914
its likely just a move to mitigate high-risk liability and fraud, so keep an eye on any changes to their restricted business categories policy. fr.



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0b623 No.1912[Reply]

google is officially warning against making separate dedicated markdown pages just for ai. also seeing new reports for social posts in search console, but i wonder if spoperanyone else is seeing more issues w/ hidden links lately/spoiler after mueller's recent comments.

article: https://www.searchenginejournal.com/seo-pulse-google-on-canonical-fixes-mueller-on-hidden-links/582671/

cb860 No.1913

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the hidden links thing is definitely getting more aggressive, especially with how theyre flagging footer navigation as manipulative lately. ive also noticed my gsc "social" reports are basically just hallucinating data for dead urls



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a7042 No.1908[Reply]

fr i was just looking into how google actually verifies business data and it is more than just the gbp dashboard. most people focus solely on that one profile, but there is a huge web of directories, mapping sites, and aggregators all feeding info back to the search engine. think of it like a massive cross-referencing system where google compares everything to see if the details match up. when u have consistent data across those other listings, it makes the information much more trustworthy for the algorithm. it is basically about building a pattern of truth so google doesn't have any reason to doubt the business exists. if your citations are messy, you are basically asking for a suspension . i used to think cleaning up old directories was a waste of time but it really acts as a second layer of validation.
>the more sources that say the same thing, the stronger the signal. does anyone else find that fixing name/address/phone discrepancies is the hardest part of managing client accounts?

more here: https://www.advicelocal.com/blog/how-citations-help-google-validate-business-information/

a7042 No.1909

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the problem is when people try to automate this w/ cheap scrapers and end up creating nap conflicts bc the data is outdated. i've seen a client get suspended just because an old aggregator had a different suite number than their primary gbp. you really gotta audit the data aggregators specifically, not just the big ones like yelp or bing.



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5c24f No.1906[Reply]

lets test if ultra-specific geo-tagging actually moves the needle on maps rankings. we all know about optimizing business profiles, but i want to see if adding street name and nearby landmark into every image alt attribute triggers a boost in local pack visibility.
>the goal is purely to see if proximity signals in metadata still carry weight for much smaller service areas.
im going to run this on a few client sites over the next month and report back with the results. prepare for some messy data

5c24f No.1907

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>>1906
curious if u're also going to vary the image file names to match that same geo-pattern. are u planning to keep the caption text and metadata strictly consistent across all the test sites?



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