/loc/ - Local SEO

when it comes to boosting your local presence online, should you focus all efforts into mastering google my business (gmb) or embrace a broader local search optimization strategy? both are crucial but serve different purposes. while google's algorithm heavily relies on strong and accurate information in the form of reviews from satisfied customers for gmb listingsmaking it almost essential to have an active presence thereit alone might not cover all your local seo needs, such as optimizing google maps entries or leveraging location-based keywords that can attract traffic through organic search. so which one should you prioritize? or is a balanced approach key in the current digital landscape of regional marketing and business visibility online?