just stumbled onto this idea that being in the top 10 doesn't mean what it used to. back in the day u could hit a high rank, close ur laptop, and just go enjoy ur evening without any stress. now it feels like even if u are sitting pretty on the search results page, google's ai might be completely skipping over your content. it is like the old rules of
search engine optimization are basically
obsolete being rewritten in real time.
>the era of feeling confident about your rankings is endingit turns out that even high-performing pages can become totally invisible to these new ai models. i am starting to think we need to stop obsessing over traditional placement and focus on something else
probably just making content that doesnt sound like a bot wrote it . has anyone else noticed their traffic dipping despite maintaining the same organic positions? maybe we should be checking if the ai is even indexing our main value propositions.
full read:
https://contently.com/2026/06/11/google-ai-overview-citations/