ngl just stumbled onto this concept of query fan-out and it's pretty wild. basically, being on page one of google doesn't mean smth if the llm decides to ignore your site during its background search process. instead of just grabbing the top result, these systems run a bunch of
related queries to piece together an answer.
>it's not about being the best link anymoreit's more abt how your content fits into that wider web of related info they are scanning.
this means seo is basically changing into ai optimization in real time . does anyone else feel like we're just optimizing for a black box now? it feels like
traditional ranking is becoming totally irrelevant if you aren't part of that fan-out loop.
article:
https://backlinko.com/query-fan-out