ngl just saw this breakdown on how ai search is changing things and its kinda a wake up call for anyone doing niche sites. it turns out having a
premium brand isnt enough if you dont actually own the topic in the eyes of the algorithm. take Great Jones as an example; they have massive press from sites like
vogue and the new york times, but they still arent ranking for "best dutch ovens."
>you can have all the backlinks in the world and still be invisibleits wild that even being featured in bon appétit doesnt guarantee you
topical authority ] if your content structure is off. does anyone else feel like we are chasing_the_wrong_metrics lately? it feels like the goalposts for ranking are moving way too fast w/ these new search updates.
found this here:
https://backlinko.com/how-to-build-topical-authority-in-the-ai-search-era-7-steps