/b/ - Random

For enterprise and multi-location brands, that first impression won't always come through their website. Business listing management distributes data across mapping apps, directories and search engines, and it's on these platforms where many customers first encounter a brand. With consumers forming opinions from that first encounter, keeping consistent information across every location has never mattered more. Here's why that accuracy has a bigger impact on brand perception than most expect. […

more here: https://www.advicelocal.com/blog/how-business-listings-protect-enterprise-brand-identity/