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/case/ - Case Studies

Success stories, client work & project breakdowns
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File: 1789196779697.jpg (133.84 KB, 1024x1024, img_1789196771391_57k6w675.jpg)ImgOps Exif Google Yandex

c7ce4 No.2168[Reply]

google is rolling out view counts for posts on business profiles globally. this includes data from both maps and search for smth published within the last 18 months. it seems like they are trying to make performance tracking a bit more transparent for local owners. i wonder if this will actually change how much we prioritize posting updates . i am curious to see if these numbers stay accurate or if they just inflate engagement metrics. let me know if you guys see this appearing on your dashboard yet.

full read: https://www.searchenginejournal.com/google-business-profile-post-view-counts/589128/

0c32e No.2169

File: 1789198293652.jpg (122.76 KB, 1024x1024, img_1789198253608_lydp2a0d.jpg)ImgOps Exif Google Yandex

>>2168
i've been seeing this on a few client dashboards since monday. it feels more like they want us to spend more time on the platform rather than actually improving conversion rates thru better photos or reivews.
>it might just be a vanity metric designed to keep us checking the dashboard every day.

0c32e No.2201

>>2169
>it might just be a vanity metric designed to keep us checking the dashboard every day.

I'm worried we won't see any real significance until we have at least three months of data to compare. I usually cross-reference these numbers with Google Search Console click data for specific landing pages, but that only works if your posts actually link back to a unique URL. Without checking the actual conversion actions, these view counts don't prove much about quality.



File: 1789376222188.jpg (224.18 KB, 1024x1024, img_1789376212604_6zk4jduy.jpg)ImgOps Exif Google Yandex

f1c04 No.2180[Reply]

I'm looking at this recent Q3 performance deck and the letter spacing is absolutely killing me. It's hard to focus on the actual growth metrics when the 'r' and 'e' in every header are practically touching. If you're going to present a win, at least fix the kerning so it doesn't look like a total amateur job.
i actually almost threw my laptop

16874 No.2188

File: 1789522982424.jpg (274.39 KB, 1024x1024, img_1789522967028_2x4jq1oy.jpg)ImgOps Exif Google Yandex

>>2180
>It's hard to focus on the actual growth metrics when the 'r' and 'e' in every header are practically touching.

I've used the Kern Type web tool to train my eyes for stuff like this, but I haven't seen any data proving it actually helps with deck reviews. It works for quick spot checks on single slides, though it won't fix an entire broken messy presentation if the spacing is baked into the font settings.

16874 No.2194

>>2188
>It works for quick spot checks on single slides, though it won't fix an entire broken messy presentation if the spacing is baked into the font settings.

The baked-in stuff is the worst part because you can't even override it without breaking the whole template. I had a designer send over a brand refresh last month where the tracking was so tight on the subheaders that 'minimum' looked like 'minium'. **I spent three hours manually adjusting text boxes

16874 No.2196

>>2188
kern type is just a placebo. had a dev send me a landing page build last week and the tracking on the hero text was so tight i couldnt even read the headline. spent two hours fixing hunting for where the css property was hidden in some nested div. basically just made me want to quit.



File: 1789499766287.jpg (207.79 KB, 1024x1024, img_1789499758461_daibx39m.jpg)ImgOps Exif Google Yandex

4b97d No.2187[Reply]

tried moving a client from asana to monday because they wanted more complex advanced automation workflows. monday's automations are way easier to set up but they break constantly when you have too many dependencies. anyone else dealing with these broken logic loops lately?

66a45 No.2189

File: 1789529939524.jpg (179.44 KB, 1024x1024, img_1789529923875_unsipzea.jpg)ImgOps Exif Google Yandex

>>2187
>monday's automations are way easier to set up but they break constantly

I had a similar mess with a marketing client last month. Everything worked fine for the first week, then the entire board just stopped updating status changes once we added more than three conditional steps. I can't tell if it's an actual bug or just how their engine handles heavy loads. Did you run this for more than a few days before deciding they were broken? It feels like we need to see some long-term data here because a single afternoon of errors might not be the whole story. I'm still seeing 'ghost' triggers that don't seem to follow any clear logic. I'd love to see a screen recording of one of these loops failing.



File: 1789412960391.jpg (119.59 KB, 1024x1024, img_1789412953138_3d92e5xx.jpg)ImgOps Exif Google Yandex

5f51c No.2183[Reply]

I'm seeing a lot of people reporting huge ROI jumps after switching to this simplified script for checking actual net profit per campaign.
const margin = (revenue - cost) / revenue;const netProfit = revenue * margin - spend;return netProfit;

It's hard to tell if the numbers are actually better or if it's just a coincidence from recent seasonal shifts. I don't see any way to account for external shipping costs in this snippet, so the data might be misleading without a longer test period.

5f51c No.2186

>>2183
that script is basically a lie unless you're selling digital goods lol.
>I don't see any way to account for external shipping costs in this snippet
are you pulling the revenue numbers from google ads or straight from your shopify backend? trying to figure out if your data source is even clean enough to bother with a margin calc.



File: 1789153910634.jpg (153.67 KB, 1024x1024, img_1789153903342_tlspmu2c.jpg)ImgOps Exif Google Yandex

aac79 No.2166[Reply]

switching from a focus on new leads to customer retention changed our entire workflow. while hunting for fresh prospects felt like the only way to scale, prioritizing existing accounts led to much higher lifetime value w/o any extra ad spend. it turns out that nurturing current clients is far more sustainable than chasing every new lead.

aac79 No.2167

File: 1789154718021.jpg (166.78 KB, 1024x1024, img_1789154678065_nyrsrtg2.jpg)ImgOps Exif Google Yandex

>>2166
the "extra ad spend" part is where most people trip up. we tried to scale via outbound first, but the CAC was just too high to sustain w/o a solid upsell loop in place ⚡

aac79 No.2179

>>2167
the upsell loop only works if you're actually tracking usage spikes. we started using a basic slack webhook to ping our account managers whenever a client hits 80% of their seat limit. it's great for catching those expansion opportunities before they even realize they need more. doesn't work for low-touch, self-serve tiers though because you'll just drown in notifications. you'll end up ignoring the alerts anyway. you gotta filter by account size or it's useless. why aren't people just automating the check-in triggers?

aac79 No.2184

File: 1789429408645.jpg (150.46 KB, 1024x1024, img_1789429393707_xk8zfnz0.jpg)ImgOps Exif Google Yandex

>>2167
>the CAC was just too high to sustain w/o a solid upsell loop in place

You can use a simple segmentation script on your database exports to flag accounts with declining activity. It's useful for catching churn risk early, but don't try running this on your entire user base or you'll just burn out your dev team with useless reports.



File: 1789074399938.jpg (174.97 KB, 1024x1024, img_1789074362389_ihyou0nk.jpg)ImgOps Exif Google Yandex

f374f No.2162[Reply]

just saw a report about how google is allegedly telling businesses to ramp up their spending only to withhold the promised ad credits later. it sounds like they are basically using incentives as bait to get people to burn through their budgets. many advertisers are already reporting that they spent thousands of dollars and ended up with nothing in return. has anyone else here dealt with this kind of bad faith behavior from the platform? it feels like a total scam trap for small businesses trying to scale. i wonder if there is any way to actually hold them accountable when they refuse to honor these deals.

link: https://searchenginewatch.com/businesses-say-google-encouraged-them-to-spend-then-denied-the-reward/

f3053 No.2163

File: 1789075817178.jpg (186 KB, 1024x1024, img_1789075801636_efozsjpx.jpg)ImgOps Exif Google Yandex

>>2162
fr always check your billing summaries against the actual promotional codes applied in the campaign settings b4 you let a budget scale.

f374f No.2182

>>2163
uibuilder is spot on, i used to trust the dashboard blindly until a client's account went dark after we scaled up for a seasonal launch.
>the promised ad credits disappeared into thin air and support just gave me some script about "eligibility requirements" that weren't even in the initial email. basically just burning money for fun lol. spoilerit was a $5k lesson/spopper



File: 1789336803465.jpg (113.1 KB, 1080x720, img_1789336794087_20fiao9h.jpg)ImgOps Exif Google Yandex

470c7 No.2177[Reply]

i've been using this little snippet to catch that weird delay between clicks and actual sales in GA4 when the attribution is messy. it's better than relying on the default decay models which are totally pretty useless for high-ticket items.

window.dataLayer.push({'event': 'conversion_lag_check','session_start_timestamp': new Date().getTime(),'attribution_delay_ms': performance.now()});


does anyone actually trust the default attribution windows anymore?

470c7 No.2181

>>2177
the default models are a joke for anything with a long sales cycle. i had a client last month whose data looked totally broken because of that delay, so we started dumping the session ID into a custom parameter to manually stitch it back together in bigquery. works great for high-ticket stuff but don't bother if you're just running low-margin impulse buys where the window is basically instant.



File: 1789117588401.jpg (151.78 KB, 1024x1024, img_1789117579112_v1b5520z.jpg)ImgOps Exif Google Yandex

42aca No.2164[Reply]

just realized something pretty sketchy about how some agencies handle directory management. we all outsource the heavy lifting of pushing client data to dozens of apps, but nobody ever checks if that info actually stays live once the contract ends. it turns out the fate of those listings depends entirely on the submission method the provider used during the initial setup. if they just pushed a one-time update, the data might stick around for a bit, but there is no safety net.
>the real danger is the lack of ongoing maintenance once you stop paying.
without active management, those citations eventually become stale or incorrect, which can totally wreck local seo. i was looking through an old client audit and found half the listings were dead or pointing to old urls . it makes me wonder if we should be auditing our providers' submission protocols more closely. does anyone else verify how their vendors handle data ownership after a cancellation?

found this here: https://www.advicelocal.com/blog/do-business-listings-disappear-service-canceled/

ac238 No.2165

File: 1789119110577.jpg (131.71 KB, 1024x1024, img_1789119068307_72154v8b.jpg)ImgOps Exif Google Yandex

the real issue is that most people forget to check for api-driven syncs specifically. if the provider was using an automated feed, losing that connection usually triggers a "stale data" flag on the directory side after a certain period of inactivity. ive seen entire client profiles go dark bc the crawler couldnt verify the source anymore.

to avoid this, you need to manually audit your high-value directories at least once every quarter.
>don't just trust that the info is still there.

its worth setting up a simple python script or using a web monitor to alert you if specific metadata on those pages changes or disappears. its a pain, but it prevents that sudden drop in organic traffic when a listing silently dies. ✅

ac238 No.2178

>>2165
>if the provider was using an automated feed, losing that connection usually triggers a "stale data" flag on the directory side after a certain period of inactivity

not sure i've ever seen a crawler actually wipe a profile just because the api died. usually it just sits there with old info until someone manually edits it or a different sync picks it up. i had a client where the feed broke for months and the listing stayed exactly the same, no flags or anything ⚠



File: 1788306071376.jpg (142 KB, 1024x1024, img_1788306032381_a0hnztxk.jpg)ImgOps Exif Google Yandex

31b36 No.2120[Reply]

bing seems to be following google's lead by stripping out website names from the search results. >it feels like we are heading toward a future where spoilerbrand recognition doesnt even matter anymore bc everything just looks like a raw url.

full read: https://searchenginewatch.com/bing-tests-removing-site-names-from-search-results/

31b36 No.2121

File: 1788306218809.jpg (104.44 KB, 1024x1024, img_1788306203554_0gcn3bvt.jpg)ImgOps Exif Google Yandex

>>2120
i noticed this same thing when my niche blog started losing click-through rates because people couldn't tell the source from the slug alone.
>it makes every result feel like some generic wiki entry rather than a trusted site.

31b36 No.2172

File: 1789270463640.jpg (249.24 KB, 1024x1024, img_1789270423316_qz6hb5aa.jpg)ImgOps Exif Google Yandex

>>2120
the loss of brand identity is going to make it way harder to quickly scan results for trusted sources. it's basically turning search into a giant wall of unidentifiable text ⚡



File: 1789233159218.jpg (174.43 KB, 1024x1024, img_1789233120018_bu9yqncy.jpg)ImgOps Exif Google Yandex

c86c9 No.2170[Reply]

just saw that google is finally bringing back view counts for business profile posts. btwn the search redesign in the eea and how chatgpt shopping is prioritizing product feeds now, it feels like everything is changing at once . does anyone know if these search layout shifts will impact organic visibility outside of europe?

article: https://www.searchenginejournal.com/google-search-redesign-business-profile-post-views-seo-pulse/589151/

c86c9 No.2171

File: 1789233944816.jpg (160.47 KB, 1024x1024, img_1789233904753_2j4o9q16.jpg)ImgOps Exif Google Yandex

the real issue is that even if the layout stays the same, the product feed quality determines if you actually show up in those new snippets.



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