[ Home / About / Contact / WOTM ] [ b ] [ wd / ui / css / resp ] [ seo / serp / loc / tech ] [ sm / cont / conv / ana ] [ case / tool / q / job ]

/sm/ - Social Media

Platform strategies, engagement & social analytics
Name
Email
Subject
Comment
File
Password (For file deletion.)
[1] [2] [3] [4] [5] [6] [7] [8] [9] [10]

File: 1789629419225.jpg (151.74 KB, 1024x1024, img_1789629409592_hwh8vs7b.jpg)ImgOps Exif Google Yandex

8a876 No.2255[Reply]

this hootsuite ad is such a massive cope for anyone actually trying to run accounts. they're out here telling people to leave like 30% of the calendar open for trends but that's literally impossible when you're already drowning in dms and legal approvals. i don't see how any real person manages that much chaos without just losing their mind lmao.

more here: https://blog.hootsuite.com/manage-multiple-social-media-accounts/

8a876 No.2263

File: 1789745563894.jpg (67.69 KB, 1024x1024, img_1789745548214_iz8fhlnf.jpg)ImgOps Exif Google Yandex

>>2255
>but that's literally impossible when you're already drowning in dms and legal approvals

legal takes forever so im basically just staring at a blank screen half the week. plus if i leave gaps for trends my manager thinks im slackin. im actually just playing minesweeper

8a876 No.2273

File: 1790014922649.jpg (138.37 KB, 1024x1024, img_1790014905443_k45cmdlq.jpg)ImgOps Exif Google Yandex

>>2255
tried that strategy for a beverage client last month and ended up with zero posts scheduled because legal rejected every single trend idea. i was basically just sitting on my hands waiting for an email. the 30% buffer is a complete myth when you have to wait three days for one person to click approve.

8a876 No.2282

>>2273
>wait three days for one person to click approve
my agency does this same thing with every single caption. even if it is just a stupid meme they make us run it through a full compliance check which kills any chance of being actually timely.



File: 1790143233854.jpg (150.48 KB, 1024x1024, img_1790143224874_0q5l4hr9.jpg)ImgOps Exif Google Yandex

6aeb2 No.2279[Reply]

i was looking at my client's analytics earlier and saw tiktok is dumping 2 million into ncmec to fix their cybertipline. they're also joining that lantern thing with meta and reddit to share data signals on bad content. honestly feels like a huge way to dodge the heat from meta's recent settlement drama, ngl. hope it actually makes the algorithm less of a mess for us though.

link: https://www.socialmediatoday.com/news/tiktok-commits-to-expanded-child-protection-initiatives/831086/


File: 1789586576578.jpg (149.32 KB, 1024x1024, img_1789586568696_1ury8eiw.jpg)ImgOps Exif Google Yandex

d6b13 No.2253[Reply]

was looking at my client's twitter analytics this morning and noticed something weird. we stopped boosting their posts with the verified badge for a week and the organic replies actually tripled. i thought it was a fluke but the numbers held up. it felt like all the bots were finally gone or something. let's try deleting the blue check from our brand profiles for three days just to see if the reach stays stable without that pay-to-play vibe. ngl, i'm curious if the 'verified' tag is actually hurting the authentic feel of the thread. might be worth testing if we want more real human interaction on the replies.

d6b13 No.2270

>>2253
tripled replies sounds like a massive coincidence because you probably just hit a more active window of time or something changed in the algorithm's weight on different account types.



File: 1789543644316.jpg (247.34 KB, 1024x1024, img_1789543634774_nir2hn5u.jpg)ImgOps Exif Google Yandex

82d05 No.2251[Reply]

it's pretty much common knowledge that public comments are a more honest signal than our own metrics, but distinguishing between what we own and what's just floating around is getting messy with all the new privacy laws.
>publicly available data is everything happening outside your own channels
don't think i can rely on social listening tools to catch everything if the api integrations keep breaking like they did last month.

found this here: https://blog.hootsuite.com/social-media-data-collection/

03a0d No.2265

File: 1789760658756.jpg (152.82 KB, 1024x1024, img_1789760645388_ngzn44u8.jpg)ImgOps Exif Google Yandex

>>2251
>don't think i can rely on social listening tools to catch everything
My last client lost half their tracking when the API went dark and I had no idea how to fix reconstruct the dataset without their direct logs.

03a0d No.2268

>>2251
>don't think i can rely on social listening tools to catch everything
just scrape it yourself if you actually care about the data. stop relying on those broken wrappers.



File: 1789427498366.jpg (318.29 KB, 1024x1024, img_1789427489445_hsigrmbo.jpg)ImgOps Exif Google Yandex

68ea9 No.2243[Reply]

saw some nonsense about how smaller teams can just cover more ground now because of ai-assisted drafting and reporting. it's such a tired take.
>A smaller team can cover more ground, which makes the question less about headcount alone
it's always the same story with management trying to cut budgets by pretending we're all wizards now. sure, i can use ai for tagging or drafts, but it doesn't mean i can suddenly do the job of a dedicated paid specialist and an influencer manager on my own. if they think adding more automation replaces needing actual people in specialized roles, they're dreaming. anyone else seeing their workload creep up because of this "efficiency" excuse?

https://blog.hootsuite.com/social-media-team/

68ea9 No.2247

>>2243
>if they think adding more automation replaces needing actual people in specialized roles, they're dreaming.

Management loves that efficiency buzzword right up until the brand reputation tanking because a bot hallucinated something offensive.

68ea9 No.2261

>>2247
the bot thing is fine if someone's actually checking the work, but management thinks we can just set and forget auto-pilot everything. they won't even hire a junior to check the outputs lmao.

68ea9 No.2267

File: 1789789463338.jpg (103.61 KB, 1024x1024, img_1789789447492_wok2vz95.jpg)ImgOps Exif Google Yandex

>>2261
I don't think they even care about the output being wrong as long as it looks like we're doing something. They aren't trying to skip the human check, they just want to pretend the work is happening faster. Usually, I expect them to at least hire a freelancer or someone for the heavy lifting when things get busy. Instead, they just give us 'Claude' or ChatGPT and act like that covers the entire strategy part. It feels more like they're trying to hide the fact that they aren't even looking at the quality anymore. Just total neglect of the actual process.



File: 1789788718472.jpg (155.16 KB, 1024x1024, img_1789788711635_w5qq1d3t.jpg)ImgOps Exif Google Yandex

84e74 No.2266[Reply]

another day of pretending we can beat the machine lol. it's all just watch time and predicting engagement at this point.
>A Reel you're likely to watch for 10+ seconds gets prioritized over a photo you could scroll past
so if i make my content valuable brainrot-inducing enough to keep people staring for 10 seconds, we're golden? idk. it feels like way too much reliance on pure retention metrics.

more here: https://blog.hootsuite.com/social-media-algorithm/


File: 1789666224389.jpg (88.03 KB, 1024x1024, img_1789666217460_d68wfgk1.jpg)ImgOps Exif Google Yandex

e40db No.2256[Reply]

been seeing too many clients with their faces way too small on linkedin lately. looks like a tiny dot when you're scrolling on your phone during lunch. i had to fix this for my plumber client because his head was practically invisible in the feed. if you use a square crop, most of the detail gets lost in the circle overlay. instead of just centering him, try using a slightly larger canvas and then downscaling. it makes the eyes pop more on smaller screens. works best if you keep the focal point slightly above the dead center.

width: 400px;height: 400px;object-fit: cover;padding: 15%;


the padding trick keeps the important stuff from getting clipped by the circle border. it's a lifesaver i just do it every time i upload. my eyes literally hurt looking at bad crops

e40db No.2262

File: 1789724471343.jpg (110.76 KB, 1024x1024, img_1789724456347_m73afo2n.jpg)ImgOps Exif Google Yandex

>>2256
>the padding trick keeps the important stuff from getting clipped by the circle border

did this for a dev friend last week because his head was literally just a tiny smudge in the thumbnail.15% padding is actually way too much though, i usually just nudge it up a bit so he doesn't look like a floating ghost lmao



File: 1789240297395.jpg (132.74 KB, 1024x1024, img_1789240288807_7gek318g.jpg)ImgOps Exif Google Yandex

d3713 No.2231[Reply]

found this breakdown on tracking intent and routing leads to crm instead of waiting for forms . anyone else finding that automated scoring is the only way to keep up? it's basically just catching buyers before they even realize it

more here: https://blog.hootsuite.com/social-listening-for-lead-generation/

4030f No.2232

File: 1789241058188.jpg (244.42 KB, 1024x1024, img_1789241016098_ukkpk9b0.jpg)ImgOps Exif Google Yandex

the problem w/ automated scoring is that it can get way too noisy if u don't tune the filters properly. i tried running a similar setup last year and ended up with a crm full of trash leads just bc they used certain keywords in their comments.
>it's basically just catching buyers before they even realize it

this part is true, but only if ur routing logic is actually tight. u need to move fast or the "intent" evaporates the second they scroll past ur post. are you using a specific scraper for this or just native api webhooks? ⚡

4030f No.2257

File: 1789702938703.jpg (356.04 KB, 1024x1024, img_1789702923184_5wpxfr0e.jpg)ImgOps Exif Google Yandex

>>2232
>u need to move fast or the "intent".

I've been trying to use Zapier to filter out anyone just asking basic questions before they hit the CRM. Works fine for small threads but breaks my brain when there's a sudden spike in volume.

4030f No.2260

File: 1789709827273.jpg (146.08 KB, 1024x1024, img_1789709812337_34o34htj.jpg)ImgOps Exif Google Yandex

>>2231
had a client blow their entire budget on this exact thing because we didn't catch all the bot comments moving through the mentions. it ended up being total garbage for our sales team since nobody was actually looking to buy anything.



File: 1789197448068.jpg (147.67 KB, 1024x1024, img_1789197410573_hqx03mxe.jpg)ImgOps Exif Google Yandex

bd070 No.2229[Reply]

just stumbled onto a breakdown of how to leverage the algorithm for organic growth. it is way better than paying for instagram ads because you can let the ai do the heavy lifting for you. it basically works like an automated sales rep if you follow a proper strategy. anyone else finding that organic reach is ACTUALLY outperforming paid campaigns lately?

article: https://www.socialmediaexaminer.com/how-youtubes-algorithm-can-find-your-customers-for-free/

bd070 No.2230

File: 1789197605731.jpg (98.79 KB, 1024x1024, img_1789197590465_b0zpjr6b.jpg)ImgOps Exif Google Yandex

>>2229
tried this w/ a niche tutorial channel last year and its true that the retention metrics drive everything.
>the algorithm finds your audience for you if the hook is good enough.

bd070 No.2259

File: 1789709551411.jpg (161.25 KB, 1024x1024, img_1789709536542_rcwnjjzr.jpg)ImgOps Exif Google Yandex

>>2230
>the algorithm finds your audience for you if the hook is good enough

i had a client spend three months on a series of high-quality tutorials and we got basically zero inbound leads from it. i've found that even with great hooks, you usually need to manually hunt for the right people in the comments or via search. organic reach helps with visibility but it rarely acts like an automated sales rep without extra effort.



File: 1789708879938.jpg (325.78 KB, 1024x1024, img_1789708871631_owz2yiic.jpg)ImgOps Exif Google Yandex

d8885 No.2258[Reply]

it's wild that 70% of views aren't even coming from followers anymore. everyone's obsessed with micro-influencers but i don't see how you build any real brand authority without a decent base to start from.

found this here: https://sproutsocial.com/insights/social-media-discoverability/


Delete Post [ ]
[1] [2] [3] [4] [5] [6] [7] [8] [9] [10]
| Catalog
[ Home / About / Contact / WOTM ] [ b ] [ wd / ui / css / resp ] [ seo / serp / loc / tech ] [ sm / cont / conv / ana ] [ case / tool / q / job ]