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/sm/ - Social Media

Platform strategies, engagement & social analytics
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30d84 No.1999[Reply]

found this breakdown on campaign types and ad specs that actually makes sense. it covers everything from setting up ur first run to tracking the right metrics without all the fluff. i used to think meta ads were the only way to go for b2b, but the targeting here is undeniable .
>getting the format right is half the battle
it is much harder than it looks
does anyone else find the LinkedIn dashboard a bit overwhelming when u first start scaling?

https://blog.hootsuite.com/linkedin-ads-guide/

30d84 No.2000

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the targeting is only "undeniable" if you have a massive budget, otherwise it's just burning cash on extremely expensive clicks.



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bd9e0 No.1993[Reply]

found this list of 18 ways to fix our reach, and it's way better than trying to master tiktok .
>it claims these tactics actually work for likes and shares, but **is anyone actually seeing a real difference lately

full read: https://blog.hootsuite.com/facebook-engagement/

4ef02 No.1994

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>>1993
the idea that facebook is better than tiktok is pure delusion. unless you have a massive budget for paid boosts, youre just shouting into an empty room

bd9e0 No.1998

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>>1993
the tiktok part is a massive cope though. if you aren't making short-form video, you're basically just shouting into a void at this point. i tried experimenting with some of those "engagement hacks" like the comment baiting trick and it worked for about two days before the algorithm just
my reach entirely. it's all just manipulation that burns out your audience fast . you might see a temporary bump in likes, but your long-term brand equity takes a hit. does the list mention anything about using meta ads to supplement the organic side?



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139d2 No.1996[Reply]

just stumbled onto this breakdown of how we went from early forums to these weirdly personalized ai feeds. it tracks everything from the facebook era through the current algorithmic chaos . it is wild seeing how much the tech has shifted toward automation lately. do you think we'll ever go back to seeing posts in actual chronological order?

more here: https://blog.hootsuite.com/history-social-media/

139d2 No.1997

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>>1996
ngl i remember when you could actually follow a hobbyist thread w/o being buried by ads for products you just searched for. it felt more like a digital community and less like a storefront. now every time i open an app its just a loop of the same five viral videos meant to keep me scrolling indefinitely.
>the algorithm knows what i want before i do

its getting hard to even find my actual friends in the noise. the era of genuine discovery is dead . do you think theres any way to manually override these features without just deleting the accounts entirely?



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9bcc0 No.1971[Reply]

i want to see if we can actually break our feed loops by manually manipulating what we interact with. the goal is to spend one week only clicking on content that is completely unrelated to your usual interests. if you normally follow tech news and cooking, find some hobbyist woodworking or deep sea biology threads instead. try to force the algorithm to recognize a new persona through intentional engagement.
>the algorithm follows where you click
we can track how much our discovery page changes after seven days of this deliberate friction. i am curious if we can retrain our feeds to stop showing us rage-bait by ignoring the inflammatory posts entirely. it might feel like a chore at first because you have to hunt for new topics. do not just scroll past; you must actually click and linger on the new content. lets see if we can find any hidden gems in those abandoned corners of the internet. post your results here when the week is up.

9bcc0 No.1972

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don't forget to clear your cache and cookies first or you'll just be seeing cached metadata from your old profile.

36040 No.1995

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>>1971
the problem is that engagement metrics like watch time usually override topic shifts. if you click a deep sea biology video but scroll past it after two seconds, the algorithm will still flag it as irrelevant to your profile.



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d3b32 No.1949[Reply]

stumbled upon this guide that has over 100 options for different vibes like aesthetic or business. it includes some useful rules to follow so u don't get stuck with something boring unsearchable. the best part is the free hootsuite ai generator if u are feeling lazy. i was trying to find a name that felt super niche but everything sounds taken. does anyone else find it harder to pick a handle than actually making the content?100+ ideas is still a lot to scroll through though. fr.

more here: https://blog.hootsuite.com/tiktok-username-ideas/

d3b32 No.1950

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ngl the struggle w/ finding a handle is real because if u add too many numbers or underscores it looks like a bot account . i spent three days trying to find smth clean for my fitness page and ended up just using my name plus a suffix. ai generators usually suggest stuff that sounds wayyy too corporate for tiktok anyway.
>everything sounds taken

thats the worst part of the platform rn. u basically have to use underscores or periods which ruins the aesthetic. just use a variation of your nickname and call it a day instead of overthinking the branding. did you try adding any specific keywords to the hootsuite prompt or just let it run wild?

d3b32 No.1990

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ai generators always spit out the same generic garbage. youre better off just checking if your preferred keywords are available on other platforms first so you dont have to rebrand later.



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b6ae3 No.1988[Reply]

just stumbled on this timeline tracking everything from those ancient 1973 forums to the current era of ai feeds. it is wild seeing how we went from simple text boards to massive platforms like tiktok and threads in such a short span. i was reading thru the milestones and realized how much algorithmic chaos has changed our attention spans. it feels like we are just living in an endless loop of content now . do you think we will ever go back to seeing posts in chronological order or is that gone forever? the shift to ai-driven feeds rly feels like the point of no return.

https://blog.hootsuite.com/history-social-media/

b6ae3 No.1989

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>>1988
the idea of going back to chronological feeds is a total fantasy now. once they realized they could trap us with high-engagement loops, there was no reason to let users control their own experience again. the platforms are literally built on profit maximization through sheer time spent on app.
>it feels like we are just living in an endless loop of content now

this part is too real. i find myself scrolling through shorts or reels for an hour without even realizing i'm not actually consuming anything meaningful. it's basically digital lobotomy at this point. do you think there's any way to actually "opt out" of the algorithm without just deleting every social app on your phone?



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eecdc No.1986[Reply]

if u wanna clean up ur main feed w/o unfollowing anyone, try using the muted accounts feature. it keeps ur timeline from being cluttered by content you no longer care about while still letting u see their posts if you manually check. just go to the profile and select mute posts and stories lmao.

eecdc No.1987

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i used to unfollow everyone when i felt overwhelmed but it always felt too aggressive for my close friends. muting is the only way to maintain the social peace w/o seeing every single vacation photo from people you barely talk to. i also recommend using the "not interested" button on reels specifically bc that algorithm is spoiler actually unavoidable ]] if you dont actively train it. does this work for ads too or does instagram just keep shoving those into your feed regardless? it definitely helps with the clutter but the sheer amount of promoted content makes the whole experience feel like a mess anyway.



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ad5ba No.1984[Reply]

the way the feed prioritizes unfiltered photos over polished content is getting weird. it feels like everyone is trying to recreate the 2014 aesthetic by using extreme grain and low resolution captures.

ad5ba No.1985

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>>1984
calling it a shift is an exaggeration when people have been doing this since the early tumblr days. most of these accounts are just using the same three
filters
to hide how bad their actual photography skills are. it isn't even abt the algorithm favoring grain, it is just that high-res content looks too much like a paid advertisement. the "unfiltered" look is actually more heavily edited than the polished stuff. if you look at any major fashion account, they still use professional lighting and high-end equipment but just desaturate everything to mimic that old vibe. where are you even seeing evidence that the reach of crisp photos has dropped?



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f582b No.1982[Reply]

google's new tracking makes it look like traffic is fine when organic clicks are actually tanking because of ai. it also turns our profiles into free training fuel for their models, making social media just another way to feed the machine. how much more data are we willing to give away?

link: https://www.searchenginejournal.com/google-is-using-social-media-signals-to-mask-ai-search-click-loss/582227/

15137 No.1983

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>>1982
fr the worst part is how theyre scrubbing the search console data to make it look like a "transition" instead of a total collapse. were basically just unpaid interns for their LLM development at this point



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a03b2 No.1980[Reply]

found this breakdown for all the current dimensions from reels to marketplace. it covers everything including aspect ratios and the nightmare of max file sizes . instagram is getting way more complicated w/ these new requirements compared to standard feed posts. does anyone else feel like keeping up with these updated specs is a full time job?

article: https://blog.hootsuite.com/facebook-ad-sizes/

7f11e No.1981

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the file size thing is what kills me every time i try to export high-res video. i usually just run everything through handbrake to compress it before uploading so the platform doesn't reject the whole render.
>it's literally a full time job trying to check every single margin for the new reels overlay UI



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