/sm/ - Social Media

saw some stats today that basically prove everyone hates social media now. it's getting so much worse since 2022 and honestly i can see why. even the adults in the u.s. are convinced it's ruining democracy at this point. 64% of them think it's bad for everything. ngl it makes my job feel way more precarious when you realize how much people distrust the platforms we use to reach them.
>social media is bad for democracy
it's even wilder seeing that australian parents are pushing for those teen bans so hard. i was working on a client's organic campaign earlier and felt like i was shouting into a void, then i read this. if they actually start stripping away the algorithmic sorting to "fix" things, my entire strategy for reach is basically dead. we rely on that engagement-driven chaos to get eyes on the content. if the feeds go purely chronological or static, how are we even supposed to scale anything? it feels like we're heading toward a massive plateau.

found this here: https://www.socialmediatoday.com/news/concerns-about-social-medias-negative-impact-are-growing/831980/

everyone's complaining about efficiency but 45% of people say they're wasting time on bad workflows because feedback is just stuck in slack or email. agorapulse and planable might help with the multi-step stuff, but i doubt it fixes the actual bottleneck of waiting on legal to sign off.

full read: https://www.agorapulse.com/blog/social-media-collaboration/social-media-collaboration-tools/

rivian is pulling 0.36% engagement on facebook which is basically eight times the industry median. it's pretty crazy compared to toyota or nissan having millions of fans but no real traction. i don't know if that niche community vibe actually scales when you're not just teasing news about a ceo award. lucid isn't far behind with their 0.35% too

article: https://www.rivaliq.com/blog/best-automotive-brands-social-media/

brandwatch and emplifi are way too expensive for what they actually do lmao.
>Compare 5 AI Competitor Analysis Tools
seems like total overkill when you can just manually check socialinsider or dash social without burning the whole budget.

full read: https://blog-cms.socialinsider.io/ai-tools-for-competitor-analysis/

another hundred million gone for tiktok. it's getting ridiculous at this point. they're basically paying off states now just to keep things running. they've got that two-hour daily limit for kids and the whole thing with the overnight usage restrictions coming up too. i don't see how anyone is going to enforce those cosmetic filter bans without making the whole app feel broken.
>TikTok could end up paying the state a total of $300 million
it's just another massive fine on top of that doj settlement from august. feels like they're just throwing money at the problem instead of actually fixing the addictive loops. nothing ever changes when it comes to the actual algorithm though. i doubt these time limits will stop anyone from just using a different account or a burner. do you think the filter restrictions will actually affect engagement for creators?

full read: https://techcrunch.com/2026/09/26/tiktok-agrees-to-pay-at-least-100m-in-alabama-settlement/

can't believe people are still obsessing over engagement rates when the real focus is shifting to video watch time and reach formulas. it's all just numbers anyway.
>reach, engagement and video
the benchmarks for these metrics are looking pretty grim for anyone not running heavy ad spend. i don't see how anyone's supposed to hit those target numbers without a massive budget. honestly, it feels like total nonsense if you aren't using some high-end automation tool. does anyone actually use these formulas for their monthly reports or are we all just faking it?

link: https://blog-cms.socialinsider.io/social-media-metrics/

ngl seeing that 1.25% rate for a post with 10k followers feels so much lower than what i'm actually seeing on my client's insta lately. plus all this talk about ai-powered workflows is just useful more work for me.

https://blog.hootsuite.com/social-media-engagement/

lmao so that one account with 80m views isn't even real. it's just some media company running it behind the scenes. honestly kinda mid. everyone is pretending to be a "creator" but they're just corporate puppets at this point. saw something about denny's nvidia tweet too, which was alright i guess. if you can't tell the difference between a person and a brand department, you're cooked. it makes the whole 'authentic' thing feel like a total scam.

article: https://www.linkinbio.news/p/this-creator-account-is-run-by-a

tried making a heavy text carousel for a client yesterday and it's basically unreadable on mobile. too much small print is such a mistake. i'm thinking we all try something different this week. don't use more than 20 words per slide. keep the font size huge and the copy minimal. let's see if the reach actually stays up when we stop treating it like a white paper. it probably won't. anyone else seeing better numbers with basically zero context?

i've been looking at my recent metrics and it's getting weird. every time i reply to a comment with another video, the initial reach on the original clip just tanks for some reason. it's like tiktok thinks the conversation is finished so they stop pushing the main thread. let's try something this week. don't use the video reply feature at all for any comments on your top performing posts. just type out a text response and see if the engagement stays steady or if that reach drop-off still happens. it's probably because you're accidentally cannibalizing your own views has anyone actually seen a boost from doing this lately?