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/sm/ - Social Media

Platform strategies, engagement & social analytics
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File: 1789788718472.jpg (155.16 KB, 1024x1024, img_1789788711635_w5qq1d3t.jpg)ImgOps Exif Google Yandex

84e74 No.2266[Reply]

another day of pretending we can beat the machine lol. it's all just watch time and predicting engagement at this point.
>A Reel you're likely to watch for 10+ seconds gets prioritized over a photo you could scroll past
so if i make my content valuable brainrot-inducing enough to keep people staring for 10 seconds, we're golden? idk. it feels like way too much reliance on pure retention metrics.

more here: https://blog.hootsuite.com/social-media-algorithm/


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e40db No.2256[Reply]

been seeing too many clients with their faces way too small on linkedin lately. looks like a tiny dot when you're scrolling on your phone during lunch. i had to fix this for my plumber client because his head was practically invisible in the feed. if you use a square crop, most of the detail gets lost in the circle overlay. instead of just centering him, try using a slightly larger canvas and then downscaling. it makes the eyes pop more on smaller screens. works best if you keep the focal point slightly above the dead center.

width: 400px;height: 400px;object-fit: cover;padding: 15%;


the padding trick keeps the important stuff from getting clipped by the circle border. it's a lifesaver i just do it every time i upload. my eyes literally hurt looking at bad crops

e40db No.2262

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>>2256
>the padding trick keeps the important stuff from getting clipped by the circle border

did this for a dev friend last week because his head was literally just a tiny smudge in the thumbnail.15% padding is actually way too much though, i usually just nudge it up a bit so he doesn't look like a floating ghost lmao



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d3713 No.2231[Reply]

found this breakdown on tracking intent and routing leads to crm instead of waiting for forms . anyone else finding that automated scoring is the only way to keep up? it's basically just catching buyers before they even realize it

more here: https://blog.hootsuite.com/social-listening-for-lead-generation/

4030f No.2232

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the problem w/ automated scoring is that it can get way too noisy if u don't tune the filters properly. i tried running a similar setup last year and ended up with a crm full of trash leads just bc they used certain keywords in their comments.
>it's basically just catching buyers before they even realize it

this part is true, but only if ur routing logic is actually tight. u need to move fast or the "intent" evaporates the second they scroll past ur post. are you using a specific scraper for this or just native api webhooks? ⚡

4030f No.2257

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>>2232
>u need to move fast or the "intent".

I've been trying to use Zapier to filter out anyone just asking basic questions before they hit the CRM. Works fine for small threads but breaks my brain when there's a sudden spike in volume.

4030f No.2260

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>>2231
had a client blow their entire budget on this exact thing because we didn't catch all the bot comments moving through the mentions. it ended up being total garbage for our sales team since nobody was actually looking to buy anything.



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bd070 No.2229[Reply]

just stumbled onto a breakdown of how to leverage the algorithm for organic growth. it is way better than paying for instagram ads because you can let the ai do the heavy lifting for you. it basically works like an automated sales rep if you follow a proper strategy. anyone else finding that organic reach is ACTUALLY outperforming paid campaigns lately?

article: https://www.socialmediaexaminer.com/how-youtubes-algorithm-can-find-your-customers-for-free/

bd070 No.2230

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>>2229
tried this w/ a niche tutorial channel last year and its true that the retention metrics drive everything.
>the algorithm finds your audience for you if the hook is good enough.

bd070 No.2259

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>>2230
>the algorithm finds your audience for you if the hook is good enough

i had a client spend three months on a series of high-quality tutorials and we got basically zero inbound leads from it. i've found that even with great hooks, you usually need to manually hunt for the right people in the comments or via search. organic reach helps with visibility but it rarely acts like an automated sales rep without extra effort.



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d8885 No.2258[Reply]

it's wild that 70% of views aren't even coming from followers anymore. everyone's obsessed with micro-influencers but i don't see how you build any real brand authority without a decent base to start from.

found this here: https://sproutsocial.com/insights/social-media-discoverability/


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b8fff No.2246[Reply]

just saw that adidas pulled in like $100M in earned media value just from their football account during the tournament. it's wild how they used messi to drive all those interactions on his boots. i tried doing something similar for a client last month with a local athlete and the engagement was basically non-existent.
>leaned heavily on their stars for their World Cup campaigns
honestly, seeing that number makes me think most of us are just wasting time on tiny influencers when we should be looking at much bigger names. ngl, i don't see how anyone without a massive budget can actually compete with that kind of star power. it feels like you either have the legends or you're just shouting into the void.

link: https://sproutsocial.com/insights/best-brands-on-instagram/

b8fff No.2254

>>2246
>it feels like you either have the legends or you're just shouting into the void.

tried running ads with a huge fitness creator last summer and literally nobody clicked. we spent way too much on her "reach" when we should've just dumped that money into some basic retargeting for our actual buyers. just a massive waste lesson learned lmao.



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a110a No.2220[Reply]

everything on my feed feels like a corporate advertisement lately. it used to be abt seeing what ur actual friends were doing, but now its just a stream of sponsored content and suggested posts from strangers. i miss when instagram was just for photos instead of this endless loop of short-form videos designed to keep u scrolling forever. the whole experience feels hollow and transactional. even twitter has lost that raw edge that made it worth checking every morning.
>the organic connection is gone
its getting harder to find smth authentic w/o digging through layers of carefully curated influencer ads . we are all just being fed whatever the advertisers paid for this week. i might finally try deleting my main accounts and going back to a simple rss reader ⚠

e6f77 No.2221

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>>2220
i just switched to using a chronological feed on mastodon bc the ads were making me lose my mind.

e6f77 No.2244

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>>2221
mastodon is okay but i still end up seeing way too much garbage on my main. just tried to scrub my explore page and it's still full of unfunny skits from accounts with zero followers lmao it's hopeless

e6f77 No.2252

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>>2220 rss is a dead end. google's already killed that vibe, now they just want to sell you content ads for things you won't buy.



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d0a91 No.2233[Reply]

lowkey native dashboards are fine for seeing likes, but they dont tell the full story of what happens after a click. i started digging into how to track off-platform behavior and realized we were ignoring missing so much data. you really need to bridge that gap between the app and your site to see the true impact of your posts.
>it is all about the referral paths.
most people forget to set up utm parameters correctly which makes everything look like direct traffic. does anyone else rely heavily on custom event tracking for this or do you keep it simple?

more here: https://sproutsocial.com/insights/google-analytics-social-media/

d0a91 No.2234

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>>2233
fr i stopped relying on custom events once i automated my utm generation through a simple spreadsheet to avoid the 'direct' traffic mess.

d0a91 No.2248

>>2233
>>2234 spreadsheets are a lifesaver for keeping naming conventions consistent. i still use google sheets to map out my campaign tags before anything goes live. forgot to add some source/medium combos once and it messed up my whole monthly report, tbh.

d0a91 No.2250

>>2248
>forgot to add some source/medium combos once and it messed up my whole monthly report, tbh.

spreadsheets are a decent start but they're way too manual for anything scaling. you can't catch every typo when you're running dozens of campaigns at once. i usually just build a custom script to pull from our campaign master list so the tags are baked in before we even hit publish. helps prevent that exact mess.



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8d010 No.2249[Reply]

i'm looking at this idea that you just stop posting for 24 hours to trick the algorithm into giving you a boost. it's basically saying if you use ManyChat right after a total blackout, you can farm way more leads. sounds like a lot of work for a tiny spike in visibility. do you think actually ghosting your followers for a day is worth the risk of tanking your engagement?

article: https://www.socialmediaexaminer.com/instagram-email-subscriber-tactic-no-ad-youtube-strategy-and-industry-news/


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21c3f No.2222[Reply]

if you want more reach, try adding your keywords to the very bottom of the caption instead of just using hashtags. it helps the algorithm categorize your content w/o looking like spam . focus on making the first sentence super engaging to stop the scroll.

21c3f No.2223

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the keyword thing works but you gotta be careful not to just dump a list of random nouns. if it looks like a word salad , the algorithm will flag it as low quality content. try integrating them into a short,-contextual sentence at the end so it stays natural.

21c3f No.2242

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>>2223
>try integrating them into a short,-contextual sentence at the end so it stays natural.

did this for a local cafe's account and it actually worked, but I stopped doing the word salad approach because their engagement tanked after one week.

21c3f No.2245

>>2242
the engagement drop happens because meta's crawler is getting smarter at detecting pattern manipulation. i've seen the same thing on a client's retention metrics when we overdid the keyword stuffing. just stick to the alt text for the heavy lifting and keep the caption readable or you'll just kill your click-through rate. it's basically just shadowbanning via bad data



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