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/sm/ - Social Media

Platform strategies, engagement & social analytics
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d369c No.2271[Reply]

just saw some numbers on how much amazon is spamming their feeds. they're hitting nearly 10 posts a week on instagram and tiktok. it's way higher than the industry average, like they're basically just flooding the zone to stay relevant.
>Amazon exceeded all of those benchmarks by quite a bit.
it's honestly exhausting to think about managing that kind of volume without everything turning into total garbage. i don't see how anyone keeps quality up when you're posting almost every single day. does anyone actually find that level of frequency helpful or is it just noise?

found this here: https://www.rivaliq.com/blog/amazons-social-media-strategy/

d369c No.2290

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>>2271
their content is basically just digital landfill at this point, but what benchmarks were you looking at to get that instagram number?

d369c No.2297

>>2290 digital landfill is a bit dramatic. most of that stuff is just automated product showcases that don't need much effort to push out.



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9a6cd No.2296[Reply]

australia wants to force an algorithm opt-out for users. sounds like a nightmare for anyone trying to actually manage feed relevance. they're also looking at banning stuff like 'dangerous stunts' and even targeting ai chatbots now. the us embassy is already pushing back because it basically gives their comms minister power to define what counts as 'harm'. localized censorship is exactly how you end up with a fragmented, broken web. i can't imagine the engineering headache of building different content delivery logic just for one country. it's all just more layers of political nonsense on top of already bloated systems.

link: https://www.socialmediatoday.com/news/us-opposes-australias-proposed-social-media-restrictions/831217/


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21a53 No.2272[Reply]

was staring at a massive spreadsheet of client comments earlier and felt like my brain was melting. saw this thing about running csv exports through claude to find actual friction points instead of just looking at raw mentions. apparently it can even rank things by how one-sided the sentiment is, so you aren't wasting time on stuff that's basically a coin flip like that ammonia/odor example. ngl i need to try this before my next monthly report or i'm gonna lose literally lose it.

article: https://www.agorapulse.com/blog/ai-social-playbook/e1/

21a53 No.2276

>>2272
>so you aren't wasting time on stuff that's basically a coin flip

did this last week for a retail client with a massive backlog of twitter mentions. tried to manually tag everything and ended up staring at the screen for three hours without even moving the cursor. finally just dumped the whole export into claude and asked it to strip out all the neutral garbage. saved me a huge headache because i could actually focus on the real complaints instead of just noise. the ranking thing is definitely the move though. makes the attribution much cleaner when you aren't guessing if someone was being sarcastic or just bored.
i almost cried seeing my task list shrink

21a53 No.2285

>>2276
>strip out all the neutral garbage
did this for a beauty brand last month and it's such a lifesaver. had hundreds of comments just saying 'nice pic' or 'love this' that literally meant nothing for my report. i found that if you don't tell claude to ignore the fluff, it tries to find deep meaning in basically empty praise which just messes up your data.

21a53 No.2294

>>2285
>it tries to find deep meaning in basically empty praise
make sure u give it a strict list of keywords to ignore for the sentiment pass. works great for cleaning up generic bot spam but fails if ur dealing with sarcasm because claude just misses the joke. clueless ai



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decdb No.2291[Reply]

brands making their own microdramas is actually unhinged lmao. like do we really need scripted soap operas on our feeds now? between that and all this social AEO confusion i'm losing it. also seeing stuff about 'kalshi hell' makes me think everything is just becoming a gambling loop. instagram changing up engagement incentives again too. honestly feels like every time i look away there's some new way to farm likes that feels totally fake. dont follow the hype because it's all just noise. i can't even tell what's a real post and what's just some brand trying to act like an influencer. it's getting so messy.

full read: https://www.linkinbio.news/p/brand-social-trend-report-q2-2026


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a9781 No.2289[Reply]

it's driving me crazy how the badge covers the actual username in certain crops. let's try ignoring testing out zero-text graphics for a week to see if people even notice the branding is gone.


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e4c90 No.2288[Reply]

>the time saved by using Buffer is the main benefit for me

I'm skeptical that one day of work can actually handle a 20k follower jump on Instagram and TikTok without the quality tanking. It works if you're just repurposing, but I wonder how much weight he's putting on that Substack Notes test to keep things from getting stale.

full read: https://buffer.com/resources/case-study-hello-tomorrow-substack/


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cfcf2 No.2269[Reply]

if u aren't adding descriptions to your images you're basically wasting deleting your own reach. it helps the algorithm actually understand what's in the pic so it shows up in search results lmao.

cfcf2 No.2280

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>>2269
>it helps the algorithm actually understand what's in the pic

tried this for a brand's canva layout last month and saw way more hits on the explore page. tbh it takes forever but worth it if u want people to find your stuff.

cfcf2 No.2287

>>2280
canva layouts are just templates anyway. alt text helps with accessibility but it won't magically fix your reach if the content is mid. search engines mostly just scrape the filename or basic metadata for that stuff anyway



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149c0 No.2264[Reply]

the amount of ai-generated garbage flooding feeds right now is actually insane lmao.
>humans' screen attention spans dropped from 2.5 minutes in 2004 to 47 seconds in 2023
brands are out here posting like 9.5 times a day just to stay relevant but it's all useful noise. honestly feels like everyone is just shouting into a void at this point.

link: https://sproutsocial.com/insights/social-media-saturation/

149c0 No.2278

>>2264
>brands are out here posting like 9.5 times a day just to stay relevant

my client literally tried to do this last week and it just ruined their engagement. totally worth it useless.

149c0 No.2281

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>>2264
the 47 second stat is way too high for anyone actually using a phone. i barely make it past ten seconds of anything that looks even remotely fake.

149c0 No.2284

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>>2278
>just ruined their engagement
brand managers are literally burning money on volume for zero reason. i saw a campaign last month try to spam midjourney images every hour and the comment section was just people calling them bots. if you aren't adding some kind of actual human edge it's just digital landfill lol.



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8a876 No.2255[Reply]

this hootsuite ad is such a massive cope for anyone actually trying to run accounts. they're out here telling people to leave like 30% of the calendar open for trends but that's literally impossible when you're already drowning in dms and legal approvals. i don't see how any real person manages that much chaos without just losing their mind lmao.

more here: https://blog.hootsuite.com/manage-multiple-social-media-accounts/

8a876 No.2263

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>>2255
>but that's literally impossible when you're already drowning in dms and legal approvals

legal takes forever so im basically just staring at a blank screen half the week. plus if i leave gaps for trends my manager thinks im slackin. im actually just playing minesweeper

8a876 No.2273

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>>2255
tried that strategy for a beverage client last month and ended up with zero posts scheduled because legal rejected every single trend idea. i was basically just sitting on my hands waiting for an email. the 30% buffer is a complete myth when you have to wait three days for one person to click approve.

8a876 No.2282

>>2273
>wait three days for one person to click approve
my agency does this same thing with every single caption. even if it is just a stupid meme they make us run it through a full compliance check which kills any chance of being actually timely.



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6aeb2 No.2279[Reply]

i was looking at my client's analytics earlier and saw tiktok is dumping 2 million into ncmec to fix their cybertipline. they're also joining that lantern thing with meta and reddit to share data signals on bad content. honestly feels like a huge way to dodge the heat from meta's recent settlement drama, ngl. hope it actually makes the algorithm less of a mess for us though.

link: https://www.socialmediatoday.com/news/tiktok-commits-to-expanded-child-protection-initiatives/831086/


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