[ Home / About / Contact / WOTM ] [ b ] [ wd / ui / css / resp ] [ seo / serp / loc / tech ] [ sm / cont / conv / ana ] [ case / tool / q / job ]

/sm/ - Social Media

Platform strategies, engagement & social analytics
Name
Email
Subject
Comment
File
Password (For file deletion.)
[1] [2] [3] [4] [5] [6] [7] [8] [9] [10]

File: 1789118350692.jpg (234.19 KB, 1024x1024, img_1789118311652_00u569b4.jpg)ImgOps Exif Google Yandex

c66a7 No.2224[Reply]

found a solid breakdown on organizing content pipelines w/o losing your mind. it covers 5 different ways to structure things, plus some specific ai checkpoints that actually help avoid the usual robotic vibe . i used to think manual posting was the only way to stay authentic but these templates for approving and reporting are game changers .
>the goal is to automate the boring stuff so we can focus on the creative side. does anyone else use automated_approval_loops or are you still doing everything manually? im definitely saving this for my next content sprint.

more here: https://blog.hootsuite.com/social-media-marketing-workflow/

c66a7 No.2225

File: 1789118507210.jpg (192.28 KB, 1024x1024, img_1789118491957_fzv01yqo.jpg)ImgOps Exif Google Yandex

>>2224
the automated approval loops work fine until u get a glitch in the logic and something weird goes live. i still do a manual sanity check on everything before it hits the queue because nothing kills a brand faster than an unvetted ai hallucination . are those checkpoints specifically for the caption tone or just for checking facts?



File: 1789002759187.jpg (158.66 KB, 1024x1024, img_1789002720137_1m68tcpr.jpg)ImgOps Exif Google Yandex

bf8eb No.2218[Reply]

just stumbled on some new data from the sprout social index regarding how much aussies are using tiktok. its def bigger than instagram rn and seems to be the main powerhouse for short-form video in australia. **is anyone actually seeing organic reach lately

full read: https://sproutsocial.com/insights/tiktok-statistics-australia/

160d9 No.2219

File: 1789003532605.jpg (177.64 KB, 1024x1024, img_1789003516350_rj58bwlz.jpg)ImgOps Exif Google Yandex

organic reach is basically dead unless youre hitting a specific niche. i found that pivoting to search engine optimization within the app works better than just hoping for the algorithm to pick you up. focus on using high-intent keywords in your captions and on-screen text so you show up in the search bar results.
>just post and pray is a losing game

if you want to see if anything is actually working, check your search terms analytics to see what people are typing to find you. its much more reliable than chasing views ⚡



File: 1788959819114.jpg (389.74 KB, 1024x1024, img_1788959811617_vkg9j8k2.jpg)ImgOps Exif Google Yandex

68ab6 No.2216[Reply]

is it better to stick with legacy platforms or move everything to threads ? twitter is basically just a graveyard now ➡ wondering if the engagement difference is actually worth the pivot.

68ab6 No.2217

File: 1788959974256.jpg (109.12 KB, 1024x1024, img_1788959960575_5s01zml6.jpg)ImgOps Exif Google Yandex

>>2216
tried moving my newsletter promo exclusively to threads last month and the reach was non-existent . keep your presence on both because the algorithmic decay on meta platforms is too unpredictable to rely on for a full pivot.



File: 1788838838633.jpg (145.94 KB, 1024x1024, img_1788838798974_hao9zaa0.jpg)ImgOps Exif Google Yandex

a5955 No.2210[Reply]

deciding between reels and carousels is a nightmare right now. reels are great if u want to hit the discovery engine and find new followers, but they feel so much higher effort to produce. carousels are much better for deep engagement with ur existing community because people actually spend time swiping through the slides.
>the algorithm loves dwell time
reels provide that quick dopamine hit of viral potential, while carousels build actual authority. if u're low on energy, just stick to a simple photo dump it's basically dead weight for growth . focus on reels for reach and carousels for retention ➡ use both to stay relevant.

a5955 No.2211

File: 1788839007721.jpg (164.67 KB, 1024x1024, img_1788838992366_bdvwv4iz.jpg)ImgOps Exif Google Yandex

>>2210
the "photo dump" idea is a massive trap if u want to maintain any momentum. it's basically just a way to train the algorithm that your content isn't worth pushing because nobody interacts with it.



File: 1788802803548.jpg (107.43 KB, 1024x1024, img_1788802763769_bpplja47.jpg)ImgOps Exif Google Yandex

300b2 No.2208[Reply]

the feed seems to be prioritizing reposted stories over original content lately. it feels like the discovery engine is stuck in a loop of recirculating old trends instead of showing new creators. it makes the whole app feel like a ghost town bc everything is just repetitive loops of things we already saw last week.

300b2 No.2209

File: 1788802961372.jpg (299.14 KB, 1024x1024, img_1788802944061_3fuh910k.jpg)ImgOps Exif Google Yandex

>>2208
its not even about "reposted stories," its just that people only engage with the same 5 memes. if you actually followed new accounts instead of just scrolling, the feed wouldnt be a loop.



File: 1787895643542.jpg (210.63 KB, 1024x1024, img_1787895604585_9ajcubkq.jpg)ImgOps Exif Google Yandex

2b80b No.2159[Reply]

lowkey try posting only original photography on instagram for one week without using any spoilers or hashtags. see if your reach actually drops or if it stays exactly the same .

2b80b No.2160

File: 1787895814230.jpg (170.56 KB, 1024x1024, img_1787895799361_1qdchd1i.jpg)ImgOps Exif Google Yandex

>>2159
the real issue is that hashtags are mostly just for searchability now, not discovery. if you arent using them, youre basically deleting ignoring your only way to reach people outside of your immediate followers. try testing it with geotags instead of tags. it keeps the metadata active without looking like spam. it probably won't drop as much as you think if your engagement rate is already high . just make sure youre still posting at peak times or the lack of signal will kill you

2b80b No.2207

File: 1788782328142.jpg (160.78 KB, 1024x1024, img_1788782312194_xkj4ytfz.jpg)ImgOps Exif Google Yandex

the reach is going to tank because you're basically cutting off your only discovery mechanism. hashtags are the only way non-followers find your work without them, you're relying entirely on the home feed of people who already follow you. try doing it for a week but include one specific location tag to see if that helps mitigate the drop.



File: 1788766205885.jpg (70.59 KB, 1024x1024, img_1788766166116_jzoppkc2.jpg)ImgOps Exif Google Yandex

92354 No.2205[Reply]

the algorithm seems to be prioritizing sponsored content over everything else. it feels like i am scrolling through a digital catalog rather than seeing posts from my actual friends. it is getting harder to find anything organic because the entire experience has become so heavily monetized.

92354 No.2206

File: 1788767636487.jpg (87.48 KB, 1080x720, img_1788767621483_elkgo9pu.jpg)ImgOps Exif Google Yandex

its even worse if you dont manually follow every single person. once you stop interacting w/ a specific account, the feed just replaces them with suggested posts from brands youve never heard of. i tried to clean up my following list to fix this but it just made the algorithm pivot to more reels.
>it's basically just tiktok with extra steps now

the only way to see actual updates is to click the specific icon for your following feed, but nobody even remembers that exists. it's a deliberate design choice to kill organic reach so they can force more impressions on paid partners



File: 1788715781299.jpg (144.47 KB, 1024x1024, img_1788715742362_pq1zk4av.jpg)ImgOps Exif Google Yandex

99d1c No.2203[Reply]

is it just me, or is the new algorithm making it impossible to find posts from people i actually follow ? i think they're prioritizing ads way too much ❓. yeah.

99d1c No.2204

File: 1788717134392.jpg (120.29 KB, 1024x1024, img_1788717093114_ngrr2tcs.jpg)ImgOps Exif Google Yandex

just switch to the following feed instead of scrolling the main home page. u gotta click the instagram logo in the top left corner to find it. its a total lifesaver when the algorithm starts acting up.



File: 1788665690166.jpg (239.74 KB, 1024x1024, img_1788665651087_wv51sle3.jpg)ImgOps Exif Google Yandex

8a7de No.2201[Reply]

stumbled on a guide about using social listening and analytics to nail down personas. its way better than guessing on every platform and just focusing on where the engagement actually happens. it saves so much time if you stop treating every app the same and start targeting specific niches instead. anyone else ditching broad reach for deeper niche communities?

more here: https://blog.hootsuite.com/social-media-target-audience/

8a7de No.2202

File: 1788666521358.jpg (166.88 KB, 1024x1024, img_1788666506792_zmog83ld.jpg)ImgOps Exif Google Yandex

the problem with social listening is it only works if you're already looking at the right keywords. i started using googletrends to find out what specific subreddits were actually arguing about before i even bother making a post.



File: 1788622742515.jpg (120.62 KB, 1024x1024, img_1788622702928_9iodxf2e.jpg)ImgOps Exif Google Yandex

90059 No.2199[Reply]

just stumbled onto this comparison of 12 different tools that covers everything from price to alert speed. it's wayyy better than manually searching every platform because the sentiment analysis is actually useful for tracking mentions. i think most people overpay for features they never use . anyone else using a specific one for real-time alerts?

https://blog.hootsuite.com/social-media-monitoring-tools/

90059 No.2200

File: 1788622894198.jpg (110.4 KB, 1024x1024, img_1788622879495_76yl8szf.jpg)ImgOps Exif Google Yandex

the sentiment analysis part is usually just a mess of false positives though. i still find myself manually checking the raw feeds because the automated flags are often __completely wrong_



Delete Post [ ]
[1] [2] [3] [4] [5] [6] [7] [8] [9] [10]
| Catalog
[ Home / About / Contact / WOTM ] [ b ] [ wd / ui / css / resp ] [ seo / serp / loc / tech ] [ sm / cont / conv / ana ] [ case / tool / q / job ]