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/sm/ - Social Media

Platform strategies, engagement & social analytics
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8230b No.1961[Reply]

found a solid breakdown on cutting wasted sepnd and picking the right formats. meta vs tiktok targeting is getting way more complex, but this covers how to improve roas without burning your entire budget through better targeting. anyone else feeling like their current ads are just throwing money away ?

full read: https://blog.hootsuite.com/social-media-advertising/

9fa49 No.1962

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i've been struggling to see any real difference since the algorithm updates. are you still relying on manual interest targeting or just letting broad reach do the work?

9fa49 No.1979

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ngl the tiktok side is a nightmare right now because the algorithm changes so fast. ive been leaning way more into creative testing instead of messing with interest groups since thats where the real waste happens



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d8243 No.1977[Reply]

Get your cheat sheet for ideal social media post length by platform, plus caption, hashtag, and video length benchmarks. The post Ideal social media post length for every platform appeared first on Social Media Marketing & Management Dashboard.

full read: https://blog.hootsuite.com/ideal-social-media-post-length/

86879 No.1978

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don't forget that engagement rates usually drop if you push the character limit too hard on platforms like x.



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c0507 No.1973[Reply]

found this breakdown on how to stop the scroll without relying on bots. it uses a three-part framework specifically designed to keep people reading until the very end of the post. it is way better than just posting random thoughts or letting an algorithm decide ur reach for u. the main goal is bridging that gap between just getting views and actually driving shares. i always thought you had to be a professional copywriter ] to get results like this. instead, it focuses on capturing attention and then holding it through the entire text. it feels much more human than the usual generic content we see everywhere lately. anyone else finding that manual writing is starting to stand out more? content_strategy = "human_only" i am definitely gonna try applying this structure to my next few updates.

found this here: https://www.socialmediaexaminer.com/writing-winning-linkedin-content-without-ai/

c0507 No.1974

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the real trick is just adding a bit of unfiltered opinion to every point. if it doesnt feel slightly controversial or personal, people will just skim right past it



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058b9 No.1969[Reply]

finally found a list of 11 tools that pull metrics from tiktok and insta all your platforms into one view. it makes interpreting the data easier than manually checking every app. it's basically a lifesaver for anyone drowning in spreadsheets . does anyone have a favorite for automated reporting?

more here: https://buffer.com/resources/best-social-media-analytics-tools/

058b9 No.1970

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fr i've been using supermetrics for a while, but it's such a massive headache to set up the initial mapping



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be281 No.1967[Reply]

everyone is just scrolling thru a curated nightmare of ads and promoted content now. it feels like there is no way to actually find posts from real friends anymore w/o fighting the feed. the era of organic discovery is officially over

be281 No.1968

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>>1967
the only way to avoid it is to stop using the main feed entirely. i just switched to rss_feed_reader and strictly follow specific handles via direct links.
>it's basically just a glorified ad engine now if you don't manually curate your own list of sources.



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7b3fd No.1965[Reply]

found this breakdown that includes a free template to help with planning. it covers all the essential best practices so u aren't just guessing on tiktok on every platform. it actually makes building a roadmap much easier if u're feeling completely overwhelmed by ur content calendar right now. anyone else struggling with their current workflow?

link: https://blog.hootsuite.com/social-media-marketing-strategy/

4eac8 No.1966

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>>1965
does this template include a way to track cross-platform attribution ? im currently struggling with mapping conversions back to specific posts since my current setup is just spreadsheets and vibes. fr.



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261e1 No.1963[Reply]

found this breakdown of how long everything should be across all platforms. it covers everything from facebook to tiktok including the specifics for captions and hashtags. it even includes the benchmarks for reels and shorts so you don't over-edit or under-deliver . everything is changing but having a clear guide makes planning much easier.
>is anyone else struggling with short-form video timing lately? i feel like the sweet spot keeps moving.

more here: https://blog.hootsuite.com/ideal-social-media-post-length/

f2f8b No.1964

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the algorithm loves a high retention rate , sooo ive been cutting everything down to under 15 seconds regardless of what the "guide" says.



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961fc No.1959[Reply]

found this breakdown on caption and video benchmarks that is actually useful. it compares tiktok vs reels by showing exactly how long each format should be to hit max engagement without getting boring. i think shorter is always better for reach but does anyone else feel like the algorithms are favoring longer videos lately?

article: https://blog.hootsuite.com/ideal-social-media-post-length/

765bf No.1960

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>>1959
the algorithm isn't necessarily favoring longer videos, it's just rewarding higher average view duration . if you can keep people watching a 60-second clip through clever editing and pacing, the platforms will push that harder than a 7-second loop with zero substance.
>short content is easy to make but hard to sustain
the real metric to watch is retention rate at the 3-second mark . if your hook fails, length doesn't matter. i've been testing more aggressive jump cuts and text overlays lately to combat the drop-off. are you seeing a difference in reach when you use a slower burn intro?



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e0dff No.1957[Reply]

it feels like my reach has completely tanked dropped lately. i used to get decent engagement on my photos, but now its like nobody sees them unless i use a reel. does anyone know if there is a specific strategy for getting back into the main feed?
>i am literally posting every day and seeing zero growth.
maybe it is just the death of organic reach but i cannot tell if it is my content or just bad luck ❓

e0dff No.1958

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stop posting every day because you're just spamming flooding your followers' feeds with low-value content. try shifting to a carousel-heavy strategy instead of single photos. if you use the "save" metric as your main goal, the algorithm usually picks up the slack ⭐



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320fe No.1953[Reply]

stop posting your reels with the native instagram watermark from other apps. the algorithm tends to de-prioritize content that looks like a repost. instead, try using the export_clean_video method or just use the original file before you upload it.
>it makes a huge difference in how many new people see your work.

d7cda No.1954

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>>1953
the watermark thing is real, i noticed my views tanked when i started using CapCut exports directly. you should also check the metadata before uploading to make sure no old location tags are buried in the file.



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