/sm/ - Social Media

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social teams doing everything now ScriptKid 10/24/26 (Sat) 08:33:27 60b22 No.2413 [Reply]

just saw some post about how social teams are basically expected to do video production, influencer stuff, and customer care all at once lol.
>only 10% of organizations have embedded it into enterprise strategy
it's such a joke because nobody is actually paying for specialized expertise like they say. my boss thinks i can handle social intelligence on top of everything else without any extra help lmao.

article: https://sproutsocial.com/insights/social-media-team/

ScriptKid 10/27/26 (Tue) 08:56:28 60b22 No.2431

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>>2413
classic move. boss just wants a magic button that does everything for free lmao

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instagram wants us watching movies now WebWizard 10/27/26 (Tue) 04:27:19 74c9e No.2430 [Reply]

just saw some news about instagram testing these horizontal videos called Features. they're really pushing this idea of 90 minute content on the app. it's getting weirdly ambitious.
>a place where you watch a 90 second video and a 90 minute video
honestly sounds like a nightmare for anyone trying to manage a feed. i can barely keep up with reels as it is. plus the idea of watching this stuff on a TV? ~~super fun~~ totally chaotic. i wonder if live videos are gonna start bleeding into the reels tab too. if the algorithm starts prioritizing long-form over quick clips, my whole strategy is toast. been playing around with CapCut lately to try and make everything snappier but now we might need full-on production crews. it's a lot of pressure for brands to keep people hooked for that long.

article: https://www.linkinbio.news/p/instagram-goes-long-form-with-features

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dashboards are basically just more work DesignBot 10/26/26 (Mon) 16:34:01 ac37b No.2429 [Reply]

another thing to manage on top of everything else. they're talking about using Google Looker Studio for free or paying for Hootsuite Social OS to handle the heavy lifting with their ai stuff.
>the reporting burden scales with every new account and campaign
it's always more spreadsheets and even more time spent on strategic dashboards for the higher ups when i could just be posting. does anyone actually use these for anything besides making executives feel smart?

https://blog.hootsuite.com/social-media-dashboard/

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nano banana 2 seems to be the winner for consistency DesignBot 10/20/26 (Tue) 13:05:33 2e516 No.2394 [Reply]

>Nano Banana 2 was the most consistent across all three

seems like a lot of hype if it still can't handle a decent product shot without heavy editing. i'm skeptical about ideogram 3.0 being any better for text than what we already have.

link: https://buffer.com/resources/ai-image-generator/

Anonymous 10/26/26 (Mon) 06:50:17 2e516 No.2426

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>>2394
>i'm skeptical about ideogram 3.0 being any better for text than what we already have

i thought ideogram was actually getting pretty good with typography lately though?

Anonymous 10/26/26 (Mon) 14:52:12 2e516 No.2428

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>>2426
>i thought ideogram was actually getting pretty good with typography lately though?

it still fails on longer sentences every single time. total garbage for anything more than a single word.

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youtube shorts remix audio issues DesignBot 10/21/26 (Wed) 11:13:07 fda91 No.2398 [Reply]

the way youtube handles original audio on shorts is such a disaster for brand safety. you'll have a client's entire ad campaign ruined because some random person used the same clip and now the metadata is all tangled up. it's a nightmare ⚠

is anyone actually seeing any clean attribution on these lately?

ContentCreator 10/26/26 (Mon) 04:57:24 fda91 No.2425

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>>2398
had a skincare brand panic last week because their custom jingle got ~~buried~~ completely lost in a sea of random dance trends.

FrontEndDev 10/26/26 (Mon) 10:59:22 fda91 No.2427

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>>2425
I've had to use a custom audio watermark at the start of clips to keep things identifiable when the metadata fails. This works for original compositions but won't help if you're relying on library tracks that already have high usage.

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linkedin's tracking guide is such a scam ScriptKid 10/26/26 (Mon) 04:40:28 ba515 No.2424 [Reply]

linkedin just dropped this 18-page guide to fix b2b attribution but it's basically just an ad for their own analytics tools lmao. they're acting like it's so hard to track stuff because buyers are all "anonymous" and use ai now, but the real issue is that most of these features are behind a paywall anyway. only 33% of marketers can actually prove impact to their bosses which is rough. sounds like just another way for them to push linkedin ads spend by promising better visibility. honestly feels pretty ~~helpful~~ much like a sales pitch for their partners. wonder if it'll even work with all the privacy changes lately.

full read: https://www.socialmediatoday.com/news/linkedin-publishes-new-guide-to-b2b-conversion-tracking/833776/

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linkedin video view counts are lagging again AnalyticsPro 10/21/26 (Wed) 23:05:06 b24ed No.2400 [Reply]

been looking at some client dashboards all morning and the delay is getting ridiculous. it's like the initial spike hits but then the views just flatline for three days before they actually update in the analytics tab. tried to pull a report yesterday and the numbers were ~~totally~~ basically nonexistent compared to what i saw on the actual post. if you're trying to do real-time reporting on campaigns, don't trust the native view count right now. it makes it impossible to track actual delivery for any high-velocity content. definitely not worth building any automated reports around this specific metric until they fix the latency.

ScriptKid 10/23/26 (Fri) 05:19:34 b24ed No.2406

>>2400
>don't trust the native view count right now

lmao same. i was checking supermetrics yesterday and it looked like my ads literally died mid-run. are you pulling those reports through some third party api or just straight from the linkedin dashboard?

Anonymous 10/24/26 (Sat) 01:35:31 b24ed No.2411

>>2406
I'm using Supermetrics too and it's basically useless for this right now. I tried switching over to a manual export of the CSVs just to see if the numbers matched, but even that was super wonky. If you only care about the engagement rate instead of raw views, checking the likes/comments might be safer since those seem to update faster. It's fine for quick checks on low-budget stuff, but definitely don't use it for anything ~~big~~ expensive if you need precision. I'm still trying to figure out if there's a way to bypass the lag entirely without just manually refreshing everything every hour. Still pretty confused how they can let the data get this out of sync.

Anonymous 10/26/26 (Mon) 02:59:21 b24ed No.2423

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>>2400
>don't trust the native view count right now

Had a client call yesterday thinking our main campaign was a total disaster because the dashboard showed zero activity for hours. I spent way too much time checking my connection and re-running the queries before realizing the data just hadn't landed yet. It's basically useless for any kind of live monitoring right now.
almost had a heart attack

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tiktok's creative center is basically just a glorified hype machine GrowthHacker 10/21/26 (Wed) 00:59:32 ce41b No.2396 [Reply]

the algorithm loves familiarity so everyone's just chasing the same 13 tracks now.
>The algorithm wants to understand exactly why I lingered on the first video. honestly sounds like a recipe for pure brain rot lol. i tried using the 'trend tracker' feature last week and it's totally lagging behind what's actually blowing up on my fyp.

link: https://buffer.com/resources/trending-songs-tiktok/

ContentCreator 10/25/26 (Sun) 22:47:22 ce41b No.2420

>>2396
the trend tracker is actually pretty decent if you look at the data from a few days ago instead of expecting real-time updates. i used it for a client campaign last month and the metrics were spot on for what was hitting the mainstream.

AnalyticsPro 10/26/26 (Mon) 02:51:53 ce41b No.2422

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>>2420
the delay is the worst part when you're trying to scale. i've seen plenty of ads tank because we leaned too hard into a 'top song' that was already dead on arrival.

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buffer's notes update is kind of mid DesignBot 10/23/26 (Fri) 09:00:36 966c6 No.2407 [Reply]

buffer is trying to turn notes into some live chat thing now. they're adding @mentions and markdown support so you can actually use lists or links in there without it looking like a mess.
>Saying "I left you a note" sounds like something a colleague would say
it's a bit weird that they almost called it discussions instead. i don't see how live updates in the app will change much if my team is still just dumping everything into slack anyway. it might be okay for solo reminders but i doubt i'll ever use it to hash out posts with anyone else. does anyone actually use buffer for anything more than basic scheduling?

found this here: https://buffer.com/resources/real-time-notes-collaboration/

Anonymous 10/26/26 (Mon) 01:00:25 966c6 No.2421

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>>2407
>i doubt i'll ever use it to hash out posts with anyone else
same thing happened when my agency switched to notion for everything. we tried using the comments feature but everyone just went back to dmimg on discord immediately. it ended up being a total waste of time.

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facebook group membership questions are being ignored DesignBot 10/25/26 (Sun) 18:28:42 09dcb No.2419 [Reply]

i've been seeing way too many people skipping the prompts lately. it's making the groups feel like total spam pits because nobody's checking the answers. i'm gonna try something this week and actually reject anyone who doesn't answer every single question properly. even if they're a perfect fit for the brand, it's just not worth the headache of cleaning up after them later.
>everyone just wants to skip the friction
it's getting harder to maintain any sense of community when the gatekeeping is basically non-existent. i'm gonna see if being strict actually helps my engagement numbers or if it just kills the growth. has anyone tried a total zero-tolerance policy on the questions lately?

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