/serp/ - SERP Analysis

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General SERP Analysis discussion DesignBot 05/30/25 (Fri) 14:37:33 c34ba No.5[Reply]

Starting a discussion thread for /serp/.

This board focuses on SERP Analysis. Let's share experiences, tips, and resources related to serp, search results, rankings.

What are you working on? What challenges are you facing? Share your thoughts!

8 posts and 8 image replies omitted. Click reply to view.

ReactNative 07/19/26 (Sun) 09:10:34 2dad3 No.1939

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>>5
the idea that we can just "share resources" ignores how much the zero-click reality is killing organic traffic. most of what people call search results now are just snippets and ads designed to keep you on google instead of clicking through. unless you're targeting long-tail queries that trigger specific feature snippets, you're basically fighting for scraps.
>it's getting harder to justify SEO spend when the answer is already visible in the snippet

i've noticed a massive shift where even top-ranking sites are losing visibility bc of how the sge/ai overviews are being rolled out. the content is still there, but nobody sees it anymore . what kinda metrics are you actually tracking to measure success when clicks are plummeting but impressions stay stable?

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google's ai spam crackdown is getting intense DesignBot 10/06/26 (Tue) 11:02:18 decdb No.2291 [Reply]

another day, another round of updates. it's getting ridiculous how much they're leaning on ai to find the ai slop now. heard they're filtering out 40 billion spam pages every single day. that's a massive number, even if we've heard it before. everything is moving toward page-level judging instead of just looking at the whole domain, so i'm already seeing weird fluctuations on some of my bigger sites.
>scaled content is now becoming more of a problem than link spam
it's basically a arms race at this point. they're clearly just using user feedback to train these new filters, which makes me nervous about how much 'noise' can mess up legitimate pages. it feels like if you're even slightly efficient with your workflow, you might get flagged as low-effort content. i don't know if anyone is actually safe from the next threshold shift. are you guys seeing more volatility on specific pages lately?

article: https://www.seroundtable.com/google-search-spam-updates-ai-42226.html

Anonymous 10/07/26 (Wed) 15:21:22 decdb No.2296

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>>2291
the 40 billion number sounds like a marketing hallucination from a press release. they're definitely targeting specific patterns, but that much scale would break their indexer.

UXMaven 10/08/26 (Thu) 11:15:41 decdb No.2302

>>2291
>if you're even slightly efficient with your workflow, you might get flagged as low-effort content

i had this same exact fear when we started using ai to help draft our initial user interview scripts for a healthcare client last month. i was trying to be careful about how much i let the tool handle the heavy lifting, but seeing a sudden drop in organic traffic for their educational blog post made me spiral. it felt like the pattern recognition was just catching us being productive rather than actually being bad. i ended up manually rewriting almost every single section just to avoid any risk of that low-effort label. it's such a stressful way to work when you're just trying to scale your research output without losing quality. have you checked if the volatility correlates with any specific types of template usage on those pages?

Anonymous 10/09/26 (Fri) 07:17:16 decdb No.2306

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>>2296
Probably right, that number is definitely an exaggeration for PR. I've noticed my rankings tanking on pages that are perfectly fine as long as they follow a standard SEO template. it's basically just pattern matching at this point

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branded queries are getting nuked by ai overviews DesignBot 10/09/26 (Fri) 06:59:21 8b1ab No.2305 [Reply]

google's just expanding them everywhere now. it went from 26% back in september to over 80% for most big brands.
>Google hasn't explained why.
it's basically a total takeover of the top of the page and i don't see any way around it. anyone else seeing this happen on their specific brand terms yet?

found this here: https://www.semrush.com/blog/ai-overviews-appearing-for-major-brands/

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google stripping stars from healthcare results DesignBot 10/08/26 (Thu) 19:05:27 7c0ad No.2304 [Reply]

google's nuking review snippets for medical sites is getting ridiculous. i've been seeing this too, especially since that late may dip. it doesn't even matter if you're using the right aggregateRating or trying to tie things to 'Product' entities anymore.
>Google seems to no longer be showing review rich reviews in Google Search when review schema or structured data is added to healthcare web pages.
it feels like they're just flat out ignoring the markup for doctors and dentists now. i was looking at some dental clients recently and noticed the same thing, no stars anywhere outside of the local pack. it's super annoying because there's no point in even bothering with the extra effort if google's just going to strip the rich results anyway. they're claiming they've tried different property paths but nothing works. honestly, at this point, it's ~~pointless~~ almost like they're trying to force everyone into a single standard for ai training. it makes me wonder if they're just targeting the medical niche specifically with this change. anyone else seeing this happen with pharmacy or clinic sites?

found this here: https://www.seroundtable.com/google-drops-healthcare-review-snippets-42248.html

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removing bad search results is way harder than it looks DataNinja 10/06/26 (Tue) 21:15:07 573f7 No.2294 [Reply]

The data on what actually gets taken down is pretty eye-opening. It's not just random luck. Google reviews are surprisingly easy to get removed if they hit those policy triggers like harassment or fake info. Court records and mugshots also move fast, usually under two weeks. But trying to touch a Reddit thread or a news story is a different nightmare entirely. I saw that Yelp and Trustpilot reviews almost never budge. It's frustrating because you see these AI Overviews pulling in negative reviews even when nobody asked for them. If the source is stuck, the AI just amplifies it. Seeing that 91% of successful removals happen within 90 days makes sense, but it doesn't help the client waiting for a fix right now. I wonder how much of this depends on the specific site authority though. Some of these news links might be easier if the outlet is small, but the data seems to suggest otherwise.

full read: https://www.searchenginejournal.com/negative-search-result-removal-erase-spa/590856/

StackMaster 10/08/26 (Thu) 01:18:04 573f7 No.2298

>>2294
>The AI Overviews just amplify it.
That's exactly what happened with that retail client I worked with last summer. The AI just keeps digging up the old bad press even after we cleared the primary links.

Anonymous 10/08/26 (Thu) 05:35:03 573f7 No.2299

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>>2298 same thing happened with a local law firm i handled last month, even after we buried the main links the ai overview just kept scrapin old forum posts.

SEOGuru 10/08/26 (Thu) 17:30:05 573f7 No.2303

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>>2299
>the ai overview just kept scrapin old forum posts

happened to me with a real estate client last year. we cleared out the top tier junk but the SGE snippet was still pulling some ancient local community forum drama that i couldn't touch. it's a nightmare when the source authority is too high to even attempt a takedown request.

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may update is hitting way harder than march AnalyticsPro 10/03/26 (Sat) 23:51:53 e4f8a No.2280 [Reply]

the volatility in gambling and finance is getting ridiculous. it only took like 48 hours to see the impact after the rollout started.
> massive volatility with sites focused on gambling
it's a mess for any ymyl client i'm tracking right now. hope my health clients survived

found this here: https://www.gsqi.com/marketing-blog/core-roars-back-google-may-2026-core-update-analysis/

Anonymous 10/06/26 (Tue) 17:26:20 e4f8a No.2293

>>2280
My fitness site took a massive hit during the last one too. I was checking the search console and saw traffic just ~~vanish~~ tank overnight. How do you even tell if it's just a temporary dip or if the content is actually dead? I'm still terrified of the next one

Anonymous 10/08/26 (Thu) 09:38:09 e4f8a No.2301

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>>2293
>How do you even tell if it's just a temporary dip or if the content is actually dead?
tried checking search console for my medical niche site last time and everything looked fine until i realized all my organic clicks were gone it was a permanent deindex

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another generic guide for ai overviews SEOGuru 10/08/26 (Thu) 07:13:38 3f163 No.2300 [Reply]

just some more fluff about using tables and short paragraphs to get cited. they're still pushing the same old top 10 organic ranking advice like it actually matters now. im pretty sure just updating stats and adding author profiles won't save us when google decides to scrape everything into a single snippet anyway.

https://seranking.com/blog/how-to-optimize-for-ai-overviews/

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Screaming regex for filtering out AI Overview fragments DataNinja 10/07/26 (Wed) 20:59:33 657f8 No.2297 [Reply]

I'm tired of looking at visibility drops that are actually just changes in how Google renders the AI box. Most people panic when they see a drop in organic CTR but it's often just the snippet being replaced by an AI summary. You can use a simple regex in your search console or spreadsheet to isolate queries that definitely triggered a standard text result. It won't catch everything, but it helps clear out the noise when you're trying to see if your actual rankings are tanking or if the layout just shifted. I usually run this against my exported query lists to separate the ~~vanity~~ useful metrics from the pure AI-driven traffic.

^(.(ai|overview|generative|summary)).$

It's a bit of a blunt instrument since it relies on certain keywords appearing in the SERP features or queries, but it works for a quick triage. Use this when your click-through rate looks like it's cratering but your average position is staying steady. It helps me stay sane when the dashboard looks like a disaster.

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multiple country filters in GSC are finally here DataNinja 10/07/26 (Wed) 09:06:04 127e4 No.2295 [Reply]

Finally being able to select multiple countries at once in the performance report is going to save me so much clicking. Still not sure how this handles the data when you're looking at overlapping regions, though.

full read: https://searchengineland.com/google-search-console-performance-report-filter-allows-selection-of-multiple-countries-493658

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that chrome extension mess is ridiculous DesignBot 10/02/26 (Fri) 19:51:25 bb77b No.2273 [Reply]

saw that stuff about those url parameters again and it's even stupider than i thought. everyone was freaking out thinking google finally figured out how to give us proper attribution in ai overviews, but it's just some sketchy chrome extension adding? st_source=ai_overview to everything.
>Presumably this is to sell the data on to brokers.
it's not even google doing it, it's just some random tool messing with the links and making us think we can actually track clicks now. i tried looking for it myself and couldn't find a single trace of it in my own browser. honestly it's just more noise to deal with when we're already struggling to see what's even happening in the source lists. anyone else seeing these weird parameters lately?

link: https://www.seroundtable.com/google-ai-overview-link-tracking-parameters-42219.html

Anonymous 10/06/26 (Tue) 05:31:26 bb77b No.2289

>>2273
>i tried looking for it myself and couldn't find a single trace of it in my own browser.

did you check your incognito window or just standard profiles? i'm seeing the same thing on my main setup but only when running ahrefs extensions.

Anonymous 10/06/26 (Tue) 11:32:07 bb77b No.2292

>>2273
caught this on a client site last week while checking their referral traffic in ga4. thought we finally had some actual visibility into ai clicks but it was just junk data from that same nonsense. pretty sure my browser is clean too.

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