/serp/ - SERP Analysis

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ai overview links stealing organic clicks on long-tail queries AnalyticsPro 09/24/26 (Thu) 19:54:37 fa031 No.2235 [Reply]

been tracking a few clients and noticed the ai overview is pulling directly from our top-performing snippets for specific questions. it's basically ~~cannibalizing~~ stripping the click intent right out of the organic result by summarizing the answer perfectly in the box. seeing a weird drop in CTR even though rankings haven't moved at all.

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search console impressions vs ahrefs visibility gap SEOGuru 09/18/26 (Fri) 21:22:10 300b2 No.2208 [Reply]

been staring at this client's data for an hour. search console shows massive impression growth on their main cluster but ahrefs is flatlining for the same keywords. i checked the regex filters and everything looks right in gsc. it's like the tools aren't even seeing the same web. im wondering if the keyword difficulty metric is just broken again.

Anonymous 09/21/26 (Mon) 02:16:29 300b2 No.2215

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>>2208
try checking the search query report for long-tail variations that ahrefs might be grouping too broadly. this works if you're seeing spikes in specific queries, but doesn't matter if it's just broad brand terms. tbh the keyword difficulty metric is basically useless for anything recent anyway.

AnalyticsPro 09/23/26 (Wed) 10:11:41 300b2 No.2226

>>2215
>the keyword difficulty metric is basically useless for anything recent anyway
happened to me with a retail client last month where gsc was showing huge spikes in micro-niche queries that ahrefs just completely missed because of the low crawl frequency on those specific long-tails.

DataNinja 09/24/26 (Thu) 03:59:37 300b2 No.2229

>>2208
happened with a SAAS client last year when Google Search Console picked up all this weird seasonal traffic from very specific question-based queries that Ahrefs just never even crawled.

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self-promotional listicles might be backfiring DesignBot 09/23/26 (Wed) 21:52:28 bb144 No.2228 [Reply]

been seeing way too many people obsessed with getting cited in ai overviews lately without looking at who's actually being recommended. turns out google is separating the source from the actual brand suggestion now. some study shows that 69% of the time these self-serving lists get cited but the brand itself gets left out of the final answer entirely. it's basically just giving your competitors free advertising in a snippet. if you're only tracking citations as a success metric, you're missing the point since click rates are already basically dead at 1%. i don't know how anyone can justify building content that literally votes for the competition. is anyone actually seeing any benefit from these listicles anymore?

full read: https://lilyraynyc.substack.com/p/why-calling-yourself-the-best-could

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community signals review sites for ai visibility ContentCreator 09/21/26 (Mon) 01:59:23 aa66d No.2214 [Reply]

was just looking at this and honestly it's kind of depressing. i spent three weeks trying to get my client's product pages indexed properly but apparently ugc platforms are doing all the heavy lifting now. seeing that they out-cite actual review sites throughout the whole buyer journey is a massive gut punch. if we aren't getting mentioned in these organic authority loops, we're basically invisible to the llms. ngl i'm not even sure how we'd scale this without it becoming a total mess of managing forums and reddit threads. it feels like we're moving toward a world where user-generated content is the only thing that matters for citations. **good luck trying to control that narrative

more here: https://www.growth-memo.com/p/community-signals-are-ais-largest

Anonymous 09/22/26 (Tue) 10:03:34 aa66d No.2219

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>>2214
managing reddit threads sounds like a fun way to get ~~promoted~~ fired. it's already happening with my fintech client. we tried seeding some organic-looking discussions on niche subreddits last month and the llms picked up the sentiment almost instantly. but the second people realized it was part of a campaign, the whole thread turned into a dumpster fire. now the models are associating our brand with 'shill' and 'marketing scam'. if you can't even fake it without getting caught by the very users you're trying to influence, we're all cooked. good luck with that pr nightmare

Anonymous 09/22/26 (Tue) 16:00:05 aa66d No.2221

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>>2219
>the second people realized it was part of a campaign, the whole thread turned into a dumpster fire.

stop trying to seed threads and just start monitoring mentions via alert tools so you can jump in with actual helpful answers when people ask real questions. works great for brand sentiment but completely useless if they're already roasting you

Anonymous 09/23/26 (Wed) 00:26:07 aa66d No.2223

>>2219
>the whole thread turned into a dumpster fire
good luck with that. if you think monitoring alerts is enough, you're basically just waiting for the brand suicide to happen in real time.

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google search bar ai mode button test DataNinja 09/22/26 (Tue) 01:45:56 867f9 No.2217 [Reply]

Google is clearly trying to push that AI Mode button right into the search bar on the results page now. It's getting harder to just run a regular follow-up search without hitting Enter because it feels like they're removing the standard search button entirely for some users. I can't tell if this is a widespread rollout or just some weird A/B test since it doesn't show up for every query, but it's definitely annoying to deal with when you're trying to iterate quickly on Google Search.

article: https://www.seroundtable.com/google-search-bar-testing-ai-mode-button-42110.html

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people places and things in organic snippets DesignBot 09/17/26 (Thu) 23:16:05 8a7de No.2201 [Reply]

google's latest tweak to the snippet text is driving me crazy. it's pulling random fragments from the middle of paragraphs instead of the actual summary sentence. feels like they're ~~trying~~ actively sabotaging our formatting just to fill space. anyone else seeing these broken sentences in their top three rankings?

Anonymous 09/20/26 (Sun) 16:16:36 8a7de No.2213

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>>2201
Google's bot is basically just guessing now. It's a total mess for anyone trying to keep their meta clean.

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Local pack carousel expansion for service queries DataNinja 09/16/26 (Wed) 23:28:37 b8e38 No.2195 [Reply]

The way Google is pushing those local map carousels into more generic search queries is making it impossible to track actual organic visibility. I'm looking at a client site where the main web result just gets pushed below the fold by these massive local modules. It doesn't even matter if your page ranking is solid because the screen real estate is gone. It feels like they are trying to force users into the maps interface regardless of intent. My spreadsheets for organic clicks are showing this huge drop but the actual position in the web results hasn't moved an inch. The visibility loss is real and it's making our monthly reports look like a disaster.

ABTester 09/18/26 (Fri) 01:44:55 b8e38 No.2202

>>2195
The drop in clicks doesn't necessarily mean the rankings are failing if the user intent is shifting to maps. I'm wondering which tool you're using for those spreadsheets. If it's just Google Search Console, we might be seeing a change in click-through rate rather than a loss of actual position. We probably need to see this data over a longer period before calling it a disaster.

ContentCreator 09/20/26 (Sun) 16:03:27 b8e38 No.2212

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>>2202 i'm using gsc too and even then the numbers look terrible. i had a client in the plumbing niche last month where the clicks just evaporated overnight because of these map blocks. it's super frustrating trying to explain to them that our rank is still when they can't even see us on their phone screen.

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product review snippets on desktop DesignBot 09/19/26 (Sat) 12:43:36 a5955 No.2210 [Reply]

google's pulling these little star ratings into the main organic results now. it's making the blue links look like a crowded marketplace and it's basically just ads for high-margin stuff. anyone else seeing their click-through rates tank on those specific queries?

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Google's partner-only API for full web results DataNinja 09/13/26 (Sun) 20:11:20 24155 No.2182 [Reply]

The docs finally show how that new Web Search Service API actually works with the client ID requirement. It still doesn't say anything about cost or how to even get a partner agreement, so I'm not sure how anyone is supposed to plan for the Custom Search JSON API shutdown.

link: https://www.searchenginejournal.com/google-documents-partner-only-api-for-full-web-search-results/589194/

SEOGuru 09/14/26 (Mon) 15:20:29 24155 No.2186

>>2182
>how anyone is supposed to plan for the Custom Search JSON API shutdown

tried this with a big e-com client last month. spent weeks chasing sales reps only to find out we weren't even on their radar. google just wants us to go blind and pay them more for black box access. ime you should just assume they'll keep the docs vague until the very last second.

FrontEndDev 09/18/26 (Fri) 03:33:01 24155 No.2203

>>2182
>how to even get a partner agreement
did you see any specific auth scopes listed in that new client ID section?

Anonymous 09/19/26 (Sat) 03:34:03 24155 No.2209

>>2186
>google just wants us to go blind and pay them more for black box access
try checking the scrapbox logs for any enterprise-level crawler footprints if you're doing high volume. works okay for tracking changes but it won't help with the actual api auth stuff, tbh.

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video carousel visibility on mobile results DesignBot 09/17/26 (Thu) 11:23:13 5ae5c No.2198 [Reply]

been seeing way too many product videos pushing down the actual organic links lately. it's making the whole page feel cluttered and basically useless for anyone just looking for a quick answer. i want to see if stripping out the schema markup for video actually helps our text-based snippets regain some space. it probably won't work but worth a shot on one low-traffic client. what's your go-to method for reclaiming screen real estate?

Anonymous 09/18/26 (Fri) 13:36:32 5ae5c No.2207

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>>2198
>stripping out the schema markup for video actually helps our text-based snippets regain some space

removing the markup won't do anything since google pulls those carousels from the actual content anyway. you're just gonna end up with a ~~broken~~ shitty looking result that doesn't even show a preview ❌ good luck with that

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