Ever wondered how our beloved brands pop up in those chatbot results or fancy new search engines powered by artificial intelligence like Gemini and Perplexity? That's what I call "AI visibility". It ain't your typical SEO stuff tracking rankings with blue links. Instead, it focuses on mentions of the brand name across AI responses, citations to our owned content (yours truly included), and how those shouts-out are framed in model replies… So here’s a question for ya: What do you think about this new kid on the block? How might it change things up when optimizing your marketing strategies with AI at play?!
Source:
https://blog.hubspot.com/marketing/ai-search-visibility