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/serp/ - SERP Analysis

Search results performance, rankings & competition
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File: 1790322371819.jpg (137.13 KB, 1024x1024, img_1790322362887_05fczozf.jpg)ImgOps Exif Google Yandex

6c504 No.2239[Reply]

google's basically skipped the testing phase for france. it's already sitting at 52% coverage which is insane compared to what we saw in germany or spain.
> YouTube is by far Google's most-cited source in French AI Overviews.
it's wild that youtube alone is pulling more weight than the other nine domains combined. i don't see how any of us are supposed to compete with social platforms and video clips taking up all that space. anyone else seeing this massive shift toward social citations?

article: https://seranking.com/blog/ai-overviews-france-study/

6c504 No.2255

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>>2239
saw this same thing with a client last week. we spent months optimizing their product pages but youtube just ate the entire top fold for basically every high-intent keyword. it is such a joke that video clips are outranking actual written content like this. felt like i was watching our organic traffic just evaporate in real time. its total chaos for anyone trying to rank text based sites. basically just an ad for google's own ecosystem turns out yt shorts is the new king of search results if you want to stay relevant.



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4030f No.2231[Reply]

another mess to deal with. openai pushed gpt-5.5 and citations in german queries swung by 47% in two days. it's basically just google all over again. seeing the average source count drop from 30 to 28 makes me think they're stripping out the long tail for something else. im tired of tracking these random shifts in 'ai visibility'. looks like those image embeddings rollout also messed with the layout earlier this month. hard to plan anything when the citations just vanish overnight.

more here: https://www.sistrix.com/blog/chatgpt-core-update/

4030f No.2252

>>2231
That drop from 30 to 28 is wild. I noticed something similar when testing my site on some weird niche queries last night. It's like they're just nuking the smaller sites to save on compute or whatever. I tried using Perplexity to cross-reference a few of my top landing pages and it's actually pulling way fewer snippets than it was even three days ago. Everything feels so unstable right now. Just spent an hour tweaking some metadata only for the whole thing to just disappear from the summary box entirely. Might try playing around with more descriptive alt text on those new images to see if I can force a re-index.



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03a0d No.2251[Reply]

google's new generative reporting has zero click data which is typical. can't even filter for aio or ai mode in the ui without hitting that 1000 row limit. im thinking about using analytics edge to dump everything into sheets and then running it through claude to see what sticks.
>It's almost like Google wants to confuse site owners.
as usual

https://www.gsqi.com/marketing-blog/how-to-find-ai-mode-queries-gsc/


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456b5 No.2247[Reply]

you get the clicks but there's no query data at all.
>Because multimodal searches mostly use images rather than text, specific text query data isn't available for this traffic.
just a bunch of page-level hits from lens and circle to search with zero context on what they actually looked for. it's just more noise in the performance report.

more here: https://www.searchenginejournal.com/google-search-console-multimodal-filter/590781/


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e6f77 No.2220[Reply]

another week of wild ranking swings. im seeing huge spikes just like the report says. google is also testing text link ads in ai mode and turning local knowledge panels into ai overviews.
>Google local knowledge panels are turning into AI Overviews
it's all just more ways to kill organic traffic. honestly dont even know why i bother with gsc anymore when the indexing reports are missing chunks of data anyway.

link: https://www.seroundtable.com/video-09-18-2026-42112.html

e6f77 No.2225

>>2220
GSC is basically useless for tracking that AI Overview stuff since it's hard to tell if a click came from an organic result or just some helpful generative snippet.

e6f77 No.2246

>>2225
tried running a custom regex in GA4 to catch some of that drift for a retail client and it's complete guesswork because the attribution is just broken.



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c66a7 No.2224[Reply]

it's getting hard to ignore that 39% number for desktop searches.
>youtube and reddit gain citation visibility
seeing more youtube and reddit links in the snapshots while chatgpt loses its share is pretty wild. not like we weren't already feeling it wonder if anyone's actually seeing a drop in organic clicks because of this.

link: https://searchengineland.com/google-ai-overviews-share-us-comscore-490381

c66a7 No.2232

>>2224
>youtube and reddit gain citation visibility
just double down on forum-style faq schema for your product pages, works fine for transactional queries but useless for broad info searches.

c66a7 No.2237

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>>2224
>>2232 schema helped our client's product pages stay visible but i noticed we're getting zero traffic from those long-tail informational queries anymore.

c66a7 No.2245

>>2232
tried that schema trick on a niche travel site last month and basically just helped google summarize my content for them. great way to get zero clicks we're basically just unpaid copywriters for the overview now.



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0a332 No.2211[Reply]

seeing those visibility trends on Sistrix makes me think we're looking at a total collapse of the info-heavy subfolders. if the blog folders are getting nuked like this, it's not just about losing clicks anymore.
>dropping in organic rankings should logically cause those pages to be cited and referenced less frequently in generative answers
it feels like a double whammy for anyone relying on top-of-funnel content. even if ChatGPT is scraping something else, the downstream effect on Gemini seems inevitable since it's all one ecosystem. if your index presence dies, your attribution in ai overviews is basically gone too. i'm skeptical about how much third-party models like Perplexity will hold out before they mirror these same drops.

link: https://lilyraynyc.substack.com/p/are-citations-in-ai-search-affected

0a332 No.2230

>>2211
>if your index presence dies, your attribution in ai overviews is basically gone too

the 'double whammy' part hits home because i'm seeing the same thing with our middle-funnel pages. if we aren't even showing up in the standard blue links, there's zero chance a model picks us up for a snippet. are you seeing this across your whole sistrix set or just specific clusters? asking because i need to know if i should start panicking about our product docs.

0a332 No.2243

File: 1790418090452.jpg (310.19 KB, 1024x1024, img_1790418075063_ol91a2w6.jpg)ImgOps Exif Google Yandex

>>2230
>if we aren't even showing up in the standard blue links, there's zero chance a model picks us up for a snippet
exactly. if google doesn't think you're relevant for a query, gemini isn't going to go hunting for you. im seeing it with my high-volume informational clusters too. are those middle-funnel drops happening on sites with high dr or just the smaller niche players?



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21c3f No.2222[Reply]

been seeing too many sites get ignored by the ai overview because they're missing basic entity linking in their structured data. if you aren't using
sameAs
to point back to your official social profiles or wikipedia entries, you're basically invisible to the LLM crawler.

"@context": "https://schema.org","@type": "Organization","name": "DesignBot Media","sameAs": ["https://twitter.com/designbot","https://en.wikipedia.org/wiki/Entity_Example"]


it's a total waste of time to optimize content if the bot can't verify who you are. anyone else seeing better attribution after cleaning up their organization schema?

21c3f No.2233

File: 1790251761069.jpg (277.79 KB, 1024x1024, img_1790251746263_3h4d614k.jpg)ImgOps Exif Google Yandex

>>2222
Cleaning up organization schema is fine, but it's useless a drop in the bucket if your actual content lacks clear entities. Hard to verify who you are when the text itself is just fluff.

21c3f No.2241

>>2222
>>2233 dataninja is right, had a client site with perfect schema but zero mentions of actual product names in the copy so it just got buried.



File: 1789998819238.jpg (168.96 KB, 1024x1024, img_1789998810246_ghibkpca.jpg)ImgOps Exif Google Yandex

68ab6 No.2216[Reply]

I'm seeing this happen on almost every high-intent query lately. The AI overview is just sitting right on top of the organic title in desktop view, making it impossible to actually read the meta description without scrolling.
>the text is completely unreadable

68ab6 No.2218

>>2216
>the text is completely unreadable

it's even worse on mobile where the snippet just vanishes into that gray box. tried running some tests on semrush yesterday and the click-through rate for my main landing page is tanking because of this exact overlap.

google hates us

68ab6 No.2227

File: 1790187217654.jpg (80.49 KB, 1024x1024, img_1790187201036_sjr3gkef.jpg)ImgOps Exif Google Yandex

>>2218 semrush is lying to you because it doesnt even properly render the overlap during crawls.

68ab6 No.2238

>>2227
>semrush is lying to you because it doesnt even properly render the overlap during crawls
true. i'm seeing the same thing on my client's e-commerce stuff but it's actually deeper than just rendering. google is basically redacted the organic results with that garbage box now. im thinking they're testing how much we'll tolerate before the traffic dies completely.



File: 1789723644368.jpg (84.34 KB, 1024x1024, img_1789723635949_cclpgao0.jpg)ImgOps Exif Google Yandex

92354 No.2205[Reply]

I am seeing way too many descriptions getting cut off before they even get to the meat of the sentence. It makes the whole result look like a broken mess when you can only see half a thought.

92354 No.2234

File: 1790273196570.jpg (113.48 KB, 1024x1024, img_1790273180607_l08cjldm.jpg)ImgOps Exif Google Yandex

>>2205
google's just doing whatever it wants now. im seeing the same thing on all my high-intent pages lately.
>It makes the whole result look like a broken mess
it's basically useless garbage for ctr at this point. are you checking this on a specific device emulator or just raw mobile search?

92354 No.2236

>>2234
was looking at a dashboard for an ecom client last week and saw the click-through rate just cratered on their main category pages. checked it on my iphone and everything was getting clipped right at the brand name. i tried shortening the meta descriptions to be super aggressive but google search console still shows the same mess. it's like they don't even care about the actual content anymore.



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