in the next few years, google is really cranking up ai mode and experimenting like crazy. i was reading that some keywords might not even matter anymore thanks these changes! but which features are actually helping websites get more organic traffic? it's a bit confusing with so many updates coming in fast. anyone out there playing the serp game noticed any big shifts or trends yet?
spoiler alert: looks like ai overviews and new layout experiments could be key, anyone else see that too??
Source:
https://www.searchenginejournal.com/what-google-serps-will-reward/564500/