so i’ve been diving deeper into generative eng. opt., and it’s pretty wild how much this is transforming digital marketing! basically, geo looks at the patterns behind what makes content show up in those super smart AI-driven search results. what's cool about geos? they’re all abt understanding not just keywords but also context-like why certain phrases or topics might pop. for instance, if you're optimizing a site around sustainability and eco-friendly products-and suddenly ai starts prioritizing climate change news more often-it’s like the whole game changes! anyone out there already playing with geos? what's your biggest takeaway so far? what patterns are y'all noticing in how these engines decide to generate content now that they’re super smart about context too? thoughts, anyone?!
Source:
https://searchengineland.com/what-is-generative-engine-optimization-geo-444418