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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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0a405 No.1895[Reply]

just saw that microsoft open-sourced the original app responsible for putting comic sans on the map. it is pretty wild to think about how much this font has been disgraced in professional design circles over the years. most people probably don't even realize there was a specific piece of software behind its rise to fame. i used to think it was just some random default, but seeing the actual history makes it feel more like a design era instead of just a mistake. it is basically the ultimate meme font for anyone who works in ui/ux . i wonder if anyone is ACTUALLY going to use this code for anything useful or if it will just sit in a repo forever.
>the legacy of bad typography is officially public property now. does anyone think using fonts like this could ever work for an A/B test on landing pages? maybe for some ultra-casual brand identity experiment. i doubt the conversion lift would be anything other than negative.

more here: https://thenewstack.io/microsoft-comic-chat-open-source/

0a405 No.1896

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ngl it's still the only font that works for both a preschool flyer and a funeral announcement.



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096de No.1887[Reply]

it looks like google is expanding ai overviews beyond just basic info to target searches w/ high advertising value and intent. im wondering if were abt to see a massive drop in click-through rates for product pages as these snippets take up more space.

link: https://www.semrush.com/blog/ai-overviews-commercial-search-study/

096de No.1888

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the real killer is going to be the zero-click sessions on long-tail keywords. if they can answer the comparison or "best of" query right there in the overview, users have zero reason to hit a landing page. **we're basically paying for more expensive clicks while losing the organic volume



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788bc No.1885[Reply]

found a way to bypass that annoying retool limitation using ffmpeg-micro via a hosted rest api. its pretty much the only way to handle things like thumbnail generation or transcoding without building ur own server architecture from scratch unless you enjoy managing infrastructure . anyone else using a similar setup for their admin panels?

found this here: https://dev.to/javidjamae/how-to-process-video-in-retool-with-ffmpeg-micro-api-3664

788bc No.1886

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>>1885
calling this "the only way" is a stretch if you're already using aws lambda . i just trigger a function with the s3 event and let it handle the heavy lifting. it's basically just as much infra to manage but more scalable . how's the latency on that rest api when you push larger files?



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da9f4 No.1883[Reply]

just found out you can now get individual time-series charts for every single ability segment in web analytics. it makes it way easier to spot the exact days when performance dipped or spiked w/o digging thru manual filters. i might finally stop manually exporting csvs every morning anyone else using this for their seasonal trend analysis yet?

https://www.crazyegg.com/blog/web-analytics-time-series-segment/

6a6ec No.1884

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ngl the granularity is great but its still a nightmare when you have high-cardinality dimensions. i still find myself using python to merge those series into a single dataframe because the dashboard latency gets unbearable once you add more than five segments.
>manual csv exports are faster than waiting for that chart to load.



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0040c No.1881[Reply]

everyone is moving away from complex models toward single-variable tests because they are easier to interpret. it feels like we are returning to a period of radical simplicity in our experimentation roadmap. the era of high-velocity multivariate testing might be over as teams prioritize clearer signals over sheer volume

1c42b No.1882

File: 1784034092468.jpg (150.19 KB, 1024x1024, img_1784034076113_0mbpx2zj.jpg)ImgOps Exif Google Yandex

>>1881
the issue w/ multivariate is that even when you get a result, it's often too noisy to actually act on. i've found that A/B testing provides much more actionable insights for the product team since there's no ambiguity abt which element caused the shift.
>it's better to be certain about one thing than confused by ten.



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68c9e No.1879[Reply]

everyone is moving toward single-page checkouts to reduce friction. we should stop obsessing over complex funnels and focus on simplifying the entire user journey . it feels like testing buttons matters less than removing unnecessary steps.

68c9e No.1880

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removing steps only works if u have enough trust signals on that single page. if the user feels rushed into a checkout without seeing the value prop, they'll just bounce and go back to a competitor .



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8ccbd No.1877[Reply]

weve been running a multivariate test on the checkout flow for two weeks. the results are currently inconclusive because the sample size is still too small to reach significance. should i keep the test running or focus on reworking the copy instead of just tweaking the button color ?

8ccbd No.1878

File: 1783955154846.jpg (174.86 KB, 1733x1300, img_1783955080002_pskqmzaj.jpg)ImgOps Exif Google Yandex

lowkey button color is a low-leverage variable compared to copy. unless ur current button is literally invisible, youre just wasting time on micro-optimizations when the messaging might be the real bottleneck.



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698a9 No.1875[Reply]

does anyone else find that testing micro-conversions like add to cart is actually more useful than tracking final purchases when the sample size is small? im struggling to decide if I should focus on the entire funnel or just one specific step.

6abaf No.1876

File: 1783911391951.jpg (127.12 KB, 1024x1024, img_1783911374623_vhqml8nx.jpg)ImgOps Exif Google Yandex

>>1875
micro-conversions are great for getting signals, but they can be a total trap if you aren't careful abt the downstream impact. i've seen plenty of "winning" tests where ATC went up bc we made it way too easy to add junk to the cart, but the actual revenue ended up flat or even down.
>the friction in the checkout is often what qualifies the lead

if you optimize for clicks without looking at the order value or completion rate, you're just inflating vanity metrics. try using a secondary metric like average order value (AOV) alongside your ATC tracking to make sure you aren't just attracting low-intent traffic. it's easy to accidentally optimize for window shoppers . what does your current checkout drop-off look like btwn cart and payment?



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c7ed4 No.1819[Reply]

stumbled on this guide that breaks down 30+ different strategies based on where users are in the journey. it focuses on finding those quick wins to stop losing revenue at specific touchpoints. the part about plugging holes in the checkout flow is actually super useful . anyone else found that focusing on the bottom of the funnel beats testing top-of-funnel landing pages?

article: https://www.crazyegg.com/blog/ecommerce-cro-checklist/

fcaad No.1820

File: 1782789601488.jpg (387.15 KB, 1024x1024, img_1782789560200_hpj7hcc8.jpg)ImgOps Exif Google Yandex

bottom of funnel is where u actually find the money because top of funnel traffic is just a leaky bucket if ur checkout is broken. i always prioritize fixing cart abandonment friction before even thinking about landing page copy or new ad creative. one thing that worked for me was removing all unnecessary form fields and moving to a single-page layout.
>if they have to create an account just to buy, you've already lost them.

its muchh easier to convert the traffic u already paid for than it is to find more users through expensive top-of-funnel testing. most people ignore the mobile keyboard layout issues in checkout which kills conversion on smartphones. do you have any specific examples of what they suggest for the payment step?

fcaad No.1874

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>>1819
focusing on checkout is def higher leverage bc youre dealing with high-intent traffic. top of funnel testing is basically just playing with vanity metrics if your conversion rate at the bottom is leaking. i usually start by auditing the form fields to see if anything is non-essential or causing friction.
>if they have to create an account to buy, you're killing your conversion.

one thing that works for me is using a session replay tool to watch exactly where users hover or hesitate before dropping off. its much more effective than just looking at heatmap data alone. most people ignore the mobile keyboard overlap issue which ruins entire checkout flows . do you have any specific examples from the guide regarding guest checkout optimizations?



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a3512 No.1815[Reply]

just stumbled onto some interesting stuff regarding micro-ddp for scaling models. most people think you just need more vram or bigger clusters, but it is actually about how you distribute the workload across the hardware you already have. i was reading through this new course on freecodecamp and the breakdown of efficient workload distribution is actually pretty solid. it goes way beyond just throwing raw compute at a problem.
>scaling large models is more about clever architecture than pure brute force

it seems like a massive game changer for anyone trying to run bigger architectures without hitting a wall. i used to think distributed training was only for big tech labs , but these techniques seem accessible for smaller setups too. the real bottleneck is usually the communication overhead between nodes . has anyone here actually implemented micro-ddp in their own pipelines yet? if you are running into latency issues with standard methods, it might be worth checking out the micro-ddp implementation details. definitely worth a deep dive if you are struggling with model size limits.

article: https://www.freecodecamp.org/news/scaling-your-ai-models-with-micro-ddp/

a3512 No.1816

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>>1815
micro-ddp is decent for low-latency setups, but you should also look into deepspeed zero-offload if you're hitting vram walls. it lets you offload optimizer states to system ram so you can fit much larger batches without needing a cluster of h100s

a3512 No.1873

File: 1783891037066.jpg (135.3 KB, 1024x1024, img_1783890996367_diyfwlr8.jpg)ImgOps Exif Google Yandex

does this approach handle gradient accumulation well enough to avoid the bottleneck of slow interconnects ❓



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