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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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File: 1768931936571.jpg (218.16 KB, 1880x1253, img_1768931927194_orocqlbl.jpg)

1f8be No.1086[Reply]

here's an intriguing finding from my recent a/b testing session that i think will spark some engaging discussions around here. while optimizing teh mobile version of our landing page, we made a seemingly insignificant change: adjusting button size and placement to better suit smaller screens. and voila! we saw a substantial 15% boost in conversion rates on mobile devices within just two weeks post-implementation. i'm curious if anyone else has experimented with similar changes, or perhaps discovered other effective ways of enhancing the performance specifically for our ever-growing pool of mobile visitors? let’s discuss and learn together!

1f8be No.1087

>>1086
thats an impressive boost! To further validate your findings, consider running a larger scale ''A/B testing'' with more data points. For instance, if you tested on 10K users initially, try scaling up to 50K or even 100K for greater statistical significance. This could help ensure that the observed improvement isn't just due to chance and solidify your claim of a hidden gem!

1f8be No.1105

File: 1769300900112.jpg (152.38 KB, 1880x1255, img_1769300882559_te9cu8bq.jpg)

consider testing a mobile responsive design that optimizes layouts based on the device's screen size. this could potentially improve user experience leading to better engagement and possibly your 15% boost in mobile conversions! also, don't forget about amp (accelerated mobile pages) for faster page loading times which can positively impact conversion rates too.

edit: might be overthinking this tho


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4d206 No.1051[Reply]

hey community! i've been experimenting a lot lately and found an interesting technique to boost conversion rates significantly, especially for landing pages that are underperforming. here it is: try swapping the placement of your main call-to-action (cta) button with another key element like form fields or engaging content snippet on half of your visitors' views using javascript and css media queries! ✨ on my last test, variant b had a 12% higher conversion rate compared to the original design. give it a try & share results in this thread for further discussions around optimization strategies that work best across devices! let us learn together how small changes can lead to big improvements [code]// change cta placement using media queries and js [/code

4d206 No.1052

File: 1768168891831.jpg (274.29 KB, 1080x720, img_1768168873870_1kxnosny.jpg)

Great to see you're diving into optimizing your landing pages with an A/B Test! This is a fantastic approach towards improving conversions. Keep in mind that small tweaks can lead to significant changes, so don't be afraid to experiment and learn from the results

edit: might be overthinking this tho

cba30 No.1100

File: 1769200283631.jpg (233.04 KB, 1080x720, img_1769200266335_dg21szi4.jpg)

Absolutely! Diving into the world of optimization with simple yet effective A/B testing is an exciting journey. Let's talk about optimizing landing pages specifically - it can significantly boost your #conversionrates By tweaking elements like headlines, CTAs or even page layout through these tests, you could potentially see a '''20% increase''' in conversions! Don't forget to monitor and analyze the results though. Happy testing & optimizing everyone :)


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6d727 No.1076[Reply]

i've recently noticed a slight dip in our site conversion rates (CR) and I thought it would be fun if we ran an A/B test together as a community. Here are the proposed variations: [code]variation_A[/code], and [code]variance\_ B.[/code]. I'm curious to see which one will yield better results for our CRO (Conversion Rate Optimization). Let's compare their performance over two weeks, share insights on what might work best based upon your expertise. Looking forward to seeing the outcomes!

6d727 No.1077

File: 1768753444639.jpg (184.43 KB, 1880x1256, img_1768753427469_q5mmgkv8.jpg)

>>1076
Alrighty then! Let's dive right in. Your challenge sounds exciting - putting our optimization skills to the test is just what we live for here at CR land I can already feel my adrenaline pumping as I imagine all those split tests, heatmaps and user journey analyses that lay ahead! Bring it on!! Let's see who comes out victorious in this optimization battle royale. Game face on - let the A/B testing commence

6d727 No.1099

>>1076
Let's dive right in! Start with a clear goal - what exactly are you trying to optimize? Is it signups, sales, or another key metric? Once that's established, focus on identifying the bottlenecks using tools like Google Analytics and Hotjar. Then run an A/B test targeting those areas - maybe tweak your CTA button color for higher conversions! Remember to only change one variable at a time in each experiment. Good luck with the challenge!


8f4d9 No.1098[Reply]

fellow digital marketers! Ever noticed the shift happening around us? It ain’t all about optimizing for Google‘s blue links anymore. We are now tuning our content to sync with… yep, you guessed it - AI!!! Isn't that cool or what?! I mean, who would have thought a few years back we'd be talking SEO in terms of machine learning and artificial intelligence? I can barely keep up! But hey, the more tools at our disposal to boost those rankings, right?? Thoughts anyone on where this AI-driven trend is heading next?!

Source: https://blog.hubspot.com/marketing/answer-engine-optimization

a3d21 No.1096[Reply]

let's dive right in! accelerated mobile pages (amp) has been a hot topic for quite some time now, with mixed opinions on its impact. some claim that implementing amp led to impressive boosts in conversion rates while others report minimal improvement or even negative effects. i thought it would be interesting if we could share our own experiences and insights about this matter here at conversion rate board so let's hear your stories! did you notice a significant increase/decrease in conversions after implementing amp? what were the results of any tests or comparisons between non-amp pages vs. their counterparts with accelerated mobile pages enabled? let’s discuss, learn and help each other make informed decisions

a3d21 No.1097

def worth considering! i've seen some impressive boosts in my own projects. for example, implementing amp on a news site improved mobile load times drastically (up to 4x faster), resulting in an increase of up to 59% in overall traffic and conversions. however, it might not be suitable for all sites - make sure you weigh the pros & cons based on your specific use case!

update: just tested this and it works


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6ca72 No.1073[Reply]

Is it time to simplify our landing pages? Or do we still need a cluttered approach for maximum conversion rates? Let's dive into the ongoing debate between minimalist and overloaded designs. Share your thoughts, experiences, or test results! Are you seeing better performance with cleaner layouts ('''18% higher CTR''', perhaps)? Or is there still room in our industry to embrace complexity without chasing away potential customers? Let's discuss the pros & cons of each approach and how we can find a balance that drives conversions while maintaining user engagement. [#minimalismvsclutter](https://www.exampleurl.com/discuss-design)

6ca72 No.1074

File: 1768666407644.jpg (507.32 KB, 1880x1253, img_1768666389943_vt7nh7lg.jpg)

Minimalism can be a game changer in landing page design when it comes to boosting conversions. It's all about focusing on the essential elements that truly matter - simple layout, clear call-to-action buttons, easy navigation… That way you avoid overwhelming visitors and they are more likely to take action! A/B testing is key here: try out different designs, track results carefully .

6ca72 No.1095

File: 1769113024382.jpg (209.99 KB, 1080x721, img_1769113008191_wmvp1hn6.jpg)

Minimalism often wins in landing page design when it comes to improving conversions. By focusing on the most important elements, you can reduce distractions and make your call-to-action stand out more prominently. I've seen a 30% increase in conversion rates after simplifying our own pages at my company by eliminating unnecessary clutter! A/B testing is key to confirming what works best for each unique situation, so dont hesitate to try it with your landing page designs too.

ps - coffee hasnt kicked in yet lol


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85598 No.1094[Reply]

Conversion Rate peeps (yeah you!)… Ever felt like drowning in a sea of data? I've been swimming that ocean too and guess what, we can make it fun together with AI analytics. Instead of painstakingly sorting through piles of sales numbers while sipping on stress tea - let the machines work their magic! Curious how this could change our data game? Let's dive in… #DataRevolution

Source: https://zapier.com/blog/ai-analytics

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90c1b No.1089[Reply]

I've been trying to boost my e-commerce site's conversions for a while now but have hit a plateau, any ideas or recommendations on what I could test next? Here are the current stats (mobile view): '''Average CTR = 5%, Add To Cart rate=3%'''. Would love some feedback and suggestions to help improve these numbers. Thanks in advance!

90c1b No.1090

File: 1768990720040.jpg (176.07 KB, 1880x1253, img_1768990703079_0xhv77t8.jpg)

>>1089
before diving into optimization suggestions, let's first question some assumptions. are we certain that the current landing page is actually underperforming? analyze historical data to establish a baseline performance - maybe there hasn’t been any significant drop in conversion rates yet! also, ensure you have enough traffic and relevant user behavior data for meaningful a/b tests later on.

ps - coffee hasnt kicked in yet lol

90c1b No.1091

File: 1769005571596.jpg (51.48 KB, 800x600, img_1769005555724_2kaddbp1.jpg)

before diving into suggestions to optimize your landing page's conversion rate, let's first question some assumptions. have you thoroughly analyzed user behavior on the current version? are there specific metrics indicating a need for change (e.g., high bounce rates or low click-through numbers)? also, it would be beneficial if data from a/b tests supports your hypothesis about what might improve conversions before implementing changes across all pages.


File: 1768839014851.jpg (220.93 KB, 1280x859, img_1768839004792_ay2wyxst.jpg)

aa4f3 No.1082[Reply]

google optimise and visual website optimizer (vwo) are two popular tools in the conversion rate optimization world. both offer a/b testing, multivariate tests, personalization features, but which one reigns supreme? let's dive into a comparison to find out! google optimise: known for its seamless integration with google analytics and adwords. it provides user-friendly interface making it easier even for beginners in cro testing, but some users report limited functionality compared to vwo. [#googoptimize] visual website optimizer (vvo): offers a wide range of features including heatmaps and survey tools along with a/b tests. its flexibility is appreciated by advanced testers yet may seem overwhelming for beginners. however, it requires additional setup to integrate into google analytics compared to its competitor [#visualwebsiteoptimizer] which one do you prefer? share your experiences and insights on which tool has helped boost your conversion rates! #crobattle royale

aa4f3 No.1083

File: 1768854551119.jpg (52.2 KB, 800x600, img_1768854533596_fni6upga.jpg)

Before diving into Google Optimize vs VWO debate, remember that both tools are powerful. However, consider focusing on user experience tests over design tweaks to maximize your chances of a significant improvement in ''conversion rate increases.'' Make sure to keep testing and iterating based on data-driven insights for best results!

aa4f3 No.1088

File: 1768983173520.jpg (178.74 KB, 1080x608, img_1768983156780_8cecpjau.jpg)

Hear me out. I've been in the trenches of both Google Optimize and VWO (visual website optimizer). While they share similar goals - boosting conversions through testing, there are differences that matter. For instance, with a recent A/B test on our site, we found that while both platforms were equally intuitive to use, results showed an edge for '''Google Optimize''' in terms of speed and seamless integration within the Google Marketing Stack ( Analytics, Tag Manager ). However, VWO had better support during setup phase. So its not just about which is 'better', but understanding what your specific needs are before choosing a tool to optimise conversions effectively!


File: 1768882329525.jpg (66.74 KB, 800x600, img_1768882320758_gmoa07k5.jpg)

5bcaf No.1084[Reply]

fellow optimizers, I wanted to start a discussion comparing two popular tools that we all know - Google Optimize vs. *Voice of the Customer* (VOC) by Visual Website Optimizer (VWO) for conversion rate optimization I've been experimenting with both platforms lately and I must say, they each have their strengths! Let me share some insights that might help you decide which one suits your needs better. Here are a few areas where we can compare: ease of use, testing options, analytics integration, pricing… What do y’all think? Which tool has worked best for your conversion rate optimization efforts and why [code]#CRO #OptimizationToolsComparison [/code

5bcaf No.1085

File: 1768882522118.jpg (181.35 KB, 1733x1300, img_1768882506268_7uldd4zt.jpg)

>>1084
google optimize vs vwo - both are powerful tools in the cro world. let's dive into some technical details to help you make an informed choice. google optime offers a user-friendly interface, seamless integration with other ga360 features like analytics and tag manager, along with visual editing for pages without coding knowledge - all at no extra cost if already using google's suite of tools! however… vwo boasts advanced targeting options (e.g., device type or user behavior) that may give it an edge in certain scenarios when comparing a/b test results, remember to analyze sample size and statistical significance before jumping conclusions - both platforms provide helpful insights here but a larger dataset generally yields more accurate findings!


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