15% uplift in ctr with a simple tweak: move call-to-action to mobile footer
i tried moving our "subscribe now" button from above-the-fold on desktops down into the main content area, thinking it might disrupt user flow. wrong! on closer inspection of heatmaps and scroll data:
- users scrolled more before reaching conversion points
- mobile users in particular were spending extra time at page bottoms where ads live
so i moved our cta to match: keep button above-the-fold on mobiles but put a secondary link below the main content area. result?
@media (max-width: 768px) {. cta-button {position:absolute; bottom:-50%; right:auto;transition:.3s all ease-in-out ;z-index :12 ;}position:relative! important;}now
9.4% of mobile users are clicking that secondary cta, adding another 6 seconds to our average session duration and a nice bump in overall conversion rate.
always test your assumptions!