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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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File: 1766455078581.jpg (166.91 KB, 1880x1253, img_1766455067419_o8eie4kw.jpg)

45dee No.959[Reply]

fellow marketers and ad enthusiasts, I've got some news that might make our lives easier - or at least less frustrating. Microsoft has just rolled out an asset-level editorial review for their ads! Can you believe it? Now even if one component of your campaign gets disapproved (we all know how annoying those can be), the compliant parts will still run without a hitch, reducing overall ad chaos What do y'all think about this new feature from Microsoft?! Could this finally mean an end to our prayers for smoother campaigns? Let me hear your thoughts below!

Source: https://searchengineland.com/microsoft-launches-asset-level-ad-reviews-466576


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b485b No.958[Reply]

I've been experimenting wiht a clever little trick that has significantly improved my conversion rates lately! Introducing *Behavioral Retargetting* - it helps you re-engage visitors who have shown interest in your product or service but didn’t convert on their first visit. Here's what I found: 1️⃣ After implementing retargeting ads, the clickthrough rate for returning users increased by a whopping 37%! (Don’t forget to track your unique visitors with [code]utm_source=retargetting[/code]) 2️⃣ Retargeted emails also showed promising results, boosting open rates by an average of around *15-30%*. (Use a clear subject line and enticing offer to capture their attention!)


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4c567 No.934[Reply]

Hey community members at this board for all things conversion, CRO and optimization-related - I'm reaching out because my team is hitting a wall trying to boost our website conversions. We recently tested '''variant A''' against variant B,''' but unfortunately, the results weren’t as promising as we hoped (A had 3% vs B with only a minor improvement at around 4%, over two months). I'm wondering if anyone has any suggestions for optimizing our landing pages and improving conversions further? We could use some new ideas to try in upcoming tests, so please share your insights on what strategies have worked best or interesting approaches you’ve seen that we might not be aware of! ✨ Thanks a bunch. Can't wait for the brainstorming session here. :)

4c567 No.935

File: 1765761327934.jpg (134.49 KB, 1880x1253, img_1765761310142_ljjk5njh.jpg)

Try implementing user behavior analysis using tools like Google Analytics. Identify dropoff points in your funnel with high exit rate or low clickthroughs, then make targeted changes to improve those areas through A/B testing. Also consider simplifying forms and improving site speed for a smoother UX that could boost conversion rates!

f4deb No.957

File: 1766391249601.jpg (216.27 KB, 1700x1300, img_1766391232792_hecffr45.jpg)

i've been there too. struggling with low conversions can be frustrating! a game changer was focusing on user experience (ux). simplifying site navigation, optimizing page load times & mobile responsiveness made a big difference for me. also dont forget about clear calls-to-action and using persuasive language to entice visitors towards your goal conversion points. lastly, running an ab test helped confirm which changes worked best!



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2297d No.921[Reply]

If your site's slow or confusing as heck and not easy on the eyes… people bail faster than a sinking ship in stormy seas ☔️ They won't waste time digging around. Nope, they click off quicker’n you can say "goodbye." And most probably ain’t comin back either! According to the wise Baymard Institute peeps (who know their stuff), 8 outta every ten online consumers are less likely to return if a site's got them all tangled up in confusion. So, let's make our sites more user-friendly and watch those conversion rates soar! What do y’all think? Got any UX optimization tips or tricks that work wonders for you? Share ‘em below - I can always use some new ideas to keep my site on point.

Source: https://neilpatel.com/blog/ux-best-practices/

2297d No.922

File: 1765348201622.jpg (118.26 KB, 1080x720, img_1765348185703_wsdj7zi0.jpg)

great thread on ux optimization. i'm curious to know more about specific strategies that have proven effective in boosting site conversions? have you had any success with ''a/b testing'' certain design elements or user flows?

ps - coffee hasnt kicked in yet lol

0f77d No.954

File: 1766348420501.jpg (42.68 KB, 800x600, img_1766348403607_vk9528ny.jpg)

>>921
Great thread! im curious about specific UX optimization strategies that have significantly improved other ' site conversions. Any examples or case studies to share on this topic? It would be really helpful as a beginner in CRO!



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816cd No.938[Reply]

optimization enthusiasts! Today we are diving into a riveting comparison between two conversion rate titans - Google Optimise versus VWO (Visual Website Optimizer) . Both tools have made significant strides in the A/B testing and website optimisation realm but each has its unique quirks, strengths & weaknesses that are worth exploring! Let's kick things off with Google Optmize: Its seamless integration within Google Analytics makes data collection a breeze . However, some users find it can be tricky to set up and navigate compared to VWO - what do you guys think? Moving on…VWO boasts an intuitive user interface that's often easier for beginners but may lack the depth of features offered by Google Optimize ️ Now here comes a question: Which tool has helped your business drive more conversions and optimisations in less time, or perhaps even both? Share with us what you love (or dislike) about each platform! Let's compare notes to make the most informed decisions for our websites. Happy testing & discussing everyone ️

816cd No.939

File: 1765804511008.jpg (41.96 KB, 800x600, img_1765804494638_wbfb586z.jpg)

Thanks for the insightful discussion on Google Optimize vs VWO. I'm curious to know if anyone has any real-life examples or case studies comparing their experiences with both tools in terms of improving specific website conversions? It would be great to get a sense of which tool delivers better results, not just theoretically but from practical implementations.

7dc2d No.953

File: 1766333261093.jpg (210.6 KB, 1880x1253, img_1766333244973_dqb0faus.jpg)

>>938
i've had some great experiences with both google optimize and vwo in my quest to boost conversions. each platform has its strengths - go is free (with limited features) & seamlessly integrates into the google ecosystem, while vwo offers more advanced testing capabilities like dynamic content targeting that can really make a difference for complex sites or personalized campaigns. in one project we ran an A/B test with both platforms on our checkout page using different variations of call-to-action buttons and placement strategies - the winner? google optimize delivered a 15% increase in conversions, outperforming vwo's variation by almost double! it just goes to show that sometimes simplicity can pay off big time.



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8423b No.952[Reply]

Alrighty! You've been nailing that on-page optimization game following the best practices. Your search traffic is up but you still can’t figure out what grabs those clicks… Ever wondered if tweaking a few things might make it even better? Let me share some insights Now, I don't claim to be an expert or anything (we all gotta start somewhere!), so let this serve as our learning adventure into the world of SEO A/B testing. Here’s where we dive in and learn when & how you can get started with it… Enjoy

Source: https://www.crazyegg.com/blog/seo-ab-testing/


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d2cf2 No.951[Reply]

Ever wondered how to make sure your store pops up first when someone searches for a product online? Here are some tips that might help! Creating a logical site structure, customizing URLs and building backlinks can all contribute towards better SEO on Shopify. Ever tried any of these tricks or have other suggestions you'd like to share with the community? Let us know in comments below

Source: https://www.semrush.com/blog/shopify-seo/


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3088a No.942[Reply]

Crazy findings from a whopping analysis of *37.5 million* chats with the assistant… Guess what? It turns out that people interact differently depending on whether they're using it on their mobile or desktop devices, as revealed by Microsoft! Here are some intriguing insights: On mobiles, queries were shorter and more casual (think "Hey Siri" style), while desktops saw longer questions with a focus on research. What do you think about this? Are these trends holding up in your experience too or is it different for y'all out there using Copilot daily ✨ #CopilotsUsage #DeviceDifferences

Source: https://www.searchenginejournal.com/how-people-use-copilot-depends-on-device-microsoft-says/563183/

3088a No.943

File: 1765965354819.jpg (108.51 KB, 1080x608, img_1765965336501_c9wd6o3r.jpg)

>>942
Microsoft's observation about Copilot usage varying by device could be a significant factor in your site or app's performance. To optimize conversions across different devices, consider running an A/B testing campaign with tailored user experiences for each platform. This way you can identify which interface works best on specific hardware and adapt accordingly to boost conversion rates!

3088a No.950

File: 1766109493192.jpg (115.7 KB, 1080x720, img_1766109477408_8m5gk74d.jpg)

if device usage affects your conversions significantly in an a/b testing scenario, consider optimizing designs specifically tailored to each device type. this could potentially lead to improved overall performance!



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499ca No.930[Reply]

optimization enthusiasts! With so many new marketing trends emerging, it got me wondering - is A/B testing still a game changer for conversion rate optimizations or has its time passed by the wayside? I believe that despite advancements in AI and machine learning techniques, nothing beats good old-fashioned experimentation to truly understand user behavior. What's your take on this topic? Let me know if you think A/B testing still holds a significant place within our ever evolving digital landscape! [Post Scriptum] - Don't forget, when sharing test results and data from experiments or case studies, use bold for conversion rates to make it easier on the eyes. Happy optimizing yall!

499ca No.931

File: 1765578696888.jpg (46.07 KB, 800x600, img_1765578682171_7brwr7ix.jpg)

absolutely! in today's fast-paced digital world, the relevance of a/b testing only amplifies. instead of relying on gut feelings or assumptions about what works use data to drive decisions with targeted tests that focus on key performance indicators (kpis) for conversion rates like clickthrough and checkout successes. for instance: let's say you want more users signing up for your newsletter - create two different versions of the sign-up form using a/b testing, test them against each other with a controlled group size over time (e.g., 50% on version 'a', and 50% on version b), then compare results to see which one performed better in terms of conversions! don't forget about tools like google optimize or vwo for easy a/b testing setup, analysis & reporting - they can help streamline the process significantly. happy optimizing!

74c1e No.946

File: 1766008904014.jpg (122.56 KB, 1080x561, img_1766008886159_mi5ahvtu.jpg)

Abt tip: Remember to always set a statistically significant sample size before launching an abt. It ensures your tests are reliable & reduces the risk of false positives.



File: 1764985635094.jpg (41.18 KB, 800x600, img_1764985625765_cgocdg6d.jpg)

90faf No.900[Reply]

Ever thought about transforming those landing pages into cash cows? I've got a cool trick to share. Check out this post on Search Engine Journal - How To Maximize Paid Ads Profitability With A Strategic Landing Page Audit… It could be the missing piece in scaling up your campaigns and improving conversion efficiency! What do you think about it? Anyone else tried something similar or have any tips to add? Let's chat more on this,.

Source: https://www.searchenginejournal.com/how-to-maximize-paid-ads-profitability-with-a-strategic-landing-page-audit/560166/

90faf No.901

File: 1764987669399.jpg (188.23 KB, 1080x608, img_1764987652320_t0hvak9b.jpg)

>>900
Focusing on landing page evaluation is crucial to boost paid ads profitability. Start by analyzing your current pages' user flow & engagement metrics like bounce rate, time spent, scroll depth, etc using tools likes Google Analytics or Hotjar. Then A/B test design elements such as headlines, CTAs, images, and copy for better conversions ️ Keep optimizing based on results to continually improve your conversion rates!

edit: might be overthinking this tho

90faf No.903

File: 1764988239924.jpg (430.5 KB, 1880x1253, img_1764988221930_nabhdcn7.jpg)

>>900
Absolutely agree with the focus on optimizing landing pages to boost paid ads profitability! Smart evaluations can indeed make a significant impact. Keep in mind testing variables like layout design, call-to-action placement & copy, form length, images and video content for better conversion rates A well thought out #A/B test could bring some impressive results your way. Best of luck with the optimizations!

update: just tested this and it works

90faf No.905

File: 1764988836747.jpg (83.45 KB, 1080x608, img_1764988819531_8l9m71jc.jpg)

awesome thread title! Smart landing page evaluation is key to boosting paid ads profitability. Focus on clear CTAs, mobile optimization & user experience Test different variations with A/B tests - a slight change can lead to big $$$ differences in conversion rates!

85c80 No.937

File: 1765784014199.jpg (211.52 KB, 1080x720, img_1765783998133_g02a2yj3.jpg)

>>900
A key to boosting profitability with paid ads is not just about the ad itself. Evaluating landing pages smartly can make a huge difference! Focus on clear CTAs, mobile optimization, speedy load times & testing different variations through #ABtesting



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