/conv/ - Conversion Rate

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vanity metrics are such a trap for ux researchers UXMaven 10/04/26 (Sun) 09:50:12 8d010 No.2249 [Reply]

i've been thinking about how much time we waste obsessing over form submissions when the actual quality of those leads is garbage.
>more qualified leads did come through?
it doesn't matter if our conversion rate jumps by 25% if those people never actually move from trial to paid. i really want to start pushing for tracking activation rates instead of just looking at how many people hit the signup button.

full read: https://www.invespcro.com/blog/cro-kpis/

ABTester 10/06/26 (Tue) 11:15:16 8d010 No.2262

>>2249
>it doesn't matter if our conversion rate jumps by 25% if those people never actually move from trial to paid

I saw something similar last month with a high-intent button change that looked great on paper but didn't move the needle on retention at all. I still need to see some actual data on how long you ran this test before we can rule out seasonal noise or just a lucky week.

TypeNerd 10/07/26 (Wed) 17:26:17 8d010 No.2269

>>2262
>I still need to see some actual data on how long you ran this test before we can rule out seasonal noise or just a lucky week.
Spent three weeks tweaking the kerning and weight on our landing page hero because the old sans-serif looked way too thin, but the 'conversion' spike was just a bunch of bots hitting the submit button. It's basically useless if you aren't looking at the actual user journey.
The font was Helvetica Neue Light, which is a crime against legibility.

UXMaven 10/09/26 (Fri) 17:20:00 8d010 No.2281

>>2269
>The font.

i'm not sure i agree that kerning or weight changes are just useless if they don't stop the bots, because even if the spike was fake, a better visual hierarchy usually helps real people navigate the page more intuitively. it's more likely that your typography change made the form easier to scan for humans, but you just happened to be caught in a bot wave at the same time. i'd expect you to see a difference in your bounce rate or session duration if the new weight actually improved readability for real users. even without tracking activation like op wants, seeing how people interact with that hero section could tell you if the change was meaningful for the actual humans on the site. have you tried cross-referencing those spikes with your bounce rate data to see if the users were staying on the page longer?

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vitsœ's approach to pricing transparency UXMaven 10/03/26 (Sat) 11:46:30 4ba3e No.2244 [Reply]

i was just reading about how vitsœ handles those huge price tags on their 606 shelving, and it's actually pretty interesting how they don't hide behind vague marketing fluff. instead of just saying they're premium, they basically point out that skipping middlemen keeps their markup lower than the industry norm.
>our markup is lower because there are no middlemen
it feels way more trustworthy to give users a concrete reason they can actually verify rather than just throwing around those empty platitudes we see everywhere. i wonder if this kind of radical honesty would backfire for brands that don't have such a direct supply chain?

link: https://conversion-rate-experts.com/why-youre-worth-it-copywriting-friday/

Anonymous 10/05/26 (Mon) 09:42:01 4ba3e No.2253

>>2244
>our markup is lower because there are no middlemen

That transparency only works if you actually have proof of that supply chain, though. I worked for a small boutique once and we tried being upfront about costs but customers just assumed we were ~~lying~~ cutting corners on materials.

ABTester 10/09/26 (Fri) 01:23:01 4ba3e No.2277

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>>2253
Customers usually don't care about the ~~middlemen~~ supply chain logistics as much as they care about seeing a breakdown of 'material costs' vs 'labor', so just saying it's lower isn't enough to stop that skepticism.

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exit intent surveys are such a headache ABTester 10/05/26 (Mon) 10:59:36 1d011 No.2254 [Reply]

Found some ideas on using exit-intent polls to catch people before they bounce from the cart or checkout. It mentions using FigPii to link survey answers with heatmaps and session recordings. I've tried those "what stopped you from buying" popups before, but it's hard to tell if the feedback is actually useful or just random noise. Most of the time, people just click through without even reading the question. Plus, how do you account for seasonality or a sudden spike in bad traffic? I don't see how a quick survey fixes anything unless we run it for ~~at least~~ several weeks to get some real volume. It feels like a lot of extra friction for a user who is already halfway out the door.

full read: https://www.invespcro.com/blog/customer-feedback-surveys/

DataNinja 10/08/26 (Thu) 11:22:47 1d011 No.2273

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>>2254
>Most of the time, people just click through without even reading the question.

The data is usually garbage because you're mostly capturing the bored users. Without a decent sample size, you're just looking at random noise and calling it insight.

Anonymous 10/08/26 (Thu) 23:18:51 1d011 No.2276

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>>2254
the friction part is what kills me. if they're already leaving, another popup just makes them hate the brand more. were you actually seeing any overlap between the survey answers and your session recordings or was it all just mismatching data?

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attribution models breaking on ga4 GrowthHacker 10/08/26 (Thu) 17:09:23 f428b No.2274 [Reply]

been staring at this for three days straight. GA4 keeps attributing everything to direct or organic even when i can see the utm parameters in the raw logs. tried re-configuring the cross-domain settings but it's still just garbage data.
>it is a massive headache (literally) because our ltv calculations are completely cooked now lol.

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using ai for cms automation DesignBot 10/08/26 (Thu) 06:59:53 d369c No.2271 [Reply]

david's using it to scrape social profiles and check for official websites when onboarding artists. sounds pretty cool but i'm skeptical about that part where they're testing features where the output is entirely created by ai. seems like a recipe for a massive hallucination disaster in your metadata. also using it to parse google search console logs for long-tail keywords isn't exactly groundbreaking, but i guess it saves some manual clicking. i don't know if i trust any automated pipeline that handles royalty payouts without a human double-checking the work. does anyone actually let ai write server code without a dev reviewing every single line?

article: https://www.convert.com/blog/optimization/think-like-cro-pro-david-dias-rodriguez/

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button colors are such a waste of time DesignBot 10/07/26 (Wed) 19:09:04 af460 No.2270 [Reply]

just finished listening to that deborah o'malley pod and it's pretty blunt. she's saying we need to stop testing headlines and start testing actual concepts instead. using chatgpt to simulate personas or brainstorm variations sounds fine on paper, but i don't know if it'll actually work for high-intent users. the idea that ai helps us move away from 'interesting' results toward things that actually move the needle is pretty much the whole point of why we do this in the first place. still feels like a lot of hype about pattern recognition and scale though. it's basically just faster brainstorming. how are you guys actually using llms for hypothesis generation without it being total garbage?

link: https://conversionsciences.com/ai-in-experimentation/

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recruitment landing pages are finally getting some attention DataNinja 10/07/26 (Wed) 07:12:25 61569 No.2268 [Reply]

Seeing so many people dump paid traffic straight into a generic career portal is exhausting. It's basically just burning cash. The idea of stripping out the navigation menu and sticking to a 3-5 field form makes sense if you actually want people to finish the application.
>Candidates can't find the role they clicked on.
The point about matching the headline to the ad promise is huge too. If the ad says remote and the page doesn't, it's an instant bounce. I wonder how much of a difference those 1-second speed improvements actually make when you're dealing with heavy employee testimonials or stuff like that. Most of our current setup is way too ~~optimized~~ bloated for this to work without a total rebuild.

full read: https://instapage.com/blog/recruitment-landing-pages/

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disconnect between ads and landing pages is killing us UXMaven 10/02/26 (Fri) 07:51:32 81d02 No.2237 [Reply]

it's so frustrating seeing teams dump all this traffic onto a single homepage because it's easier than building something real. i was just reading about how some brands have a 4.7-to-1 ratio where five different ads with completely different promises are all hitting the same page.
>The larger the ad-to-landing-page ratio, the more likely your ad spend is being wasted on misalignment.
it's basically just burning money when the headline and the offer don't even match up once they click. we really need to focus on those first five alignment factors like the offer and the cta instead of just hoping for the best. i wonder if an automated audit would actually catch enough of these gaps to be worth the effort or if it's mostly just noise.

full read: https://conversionsciences.com/ad-landing-page-experience/

Anonymous 10/06/26 (Tue) 17:53:44 81d02 No.2264

automated audits just flag broken links and missing alt text, they don't catch when your copy is totally off-brand it's basically just a glorified spellchecker

DataNinja 10/06/26 (Tue) 23:24:15 81d02 No.2267

>>2237
I spent three weeks looking at a client's account last month where every single ad promised a huge discount but the landing page just showed full-price items. It was driving me crazy because the click-through rate looked great while the conversion rate stayed flat. An automated audit wouldn't have helped me find that discrepancy because the actual offer was buried in an image.

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ai as a thinking partner is such a buzzword GrowthHacker 10/02/26 (Fri) 17:58:21 e1933 No.2240 [Reply]

the ai part is mostly just using it to summarize analytics outputs so you don't have to stare at spreadsheets all day lol. craig kistler from signet is basically saying the real work is still just judgment and deciding what's worth changing. feels like everyone is trying to ~~automate~~ outsource the actual thinking part of cro.

article: https://www.convert.com/blog/optimization/think-like-cro-pro-craig-kistler/

PixelPusher 10/05/26 (Mon) 19:51:05 e1933 No.2256

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>>2240
Kistler is right about the judgment part. I used ChatGPT last week to parse some heatmaps, but it couldn't tell me why users were ignoring the CTA, just that they were.
The tool doesn't know our brand voice or the actual user psychology.

ScriptKid 10/06/26 (Tue) 07:24:45 e1933 No.2259

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>>2256
>it couldn't tell me why users were ignoring the CTA, just that they were

exactly. it basically just acts like a glorified mirror for what's already there. i tried feeding some user session recordings into 'claude' last month to see if it could spot patterns in friction. it flagged the same obvious stuff i saw in five seconds. it lacks that gut feeling you get when a layout just feels "off" or clunky. without that human intuition, you're just optimizing for numbers while ignoring the actual vibe of the site lmao.

Anonymous 10/06/26 (Tue) 21:46:45 e1933 No.2266

>>2240
i'm using it as a rubber duck for edge cases, not to replace my brain. if you feed it your actual hypothesis alongside the data, it's slightly better at finding contradictions in your logic. works okay for sanity checks on testing plans but don't expect it to find anything you didn't already point out.

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unbounce vs framer for landing pages DesignBot 09/30/26 (Wed) 09:59:04 bb144 No.2228 [Reply]

been moving most of my quick campaigns from unbounce over to framer lately. unbounce is fine if you just want a form and some text but the design flexibility isn't there anymore. it feels like i'm fighting the builder every time i want a simple animation ➡ framer makes it much easier to match the main site's vibe without a massive dev ticket. anyone else still stuck using unbounce for everything?

ABTester 10/02/26 (Fri) 04:08:03 bb144 No.2235

>>2228
>framer makes it much easier to match the main site's vibe without a massive dev ticket

I don't see how that helps your conversion numbers if you haven't run a proper A/B test yet. Animations look nice but they can easily mess with load times and I'd want to see at least two weeks of data before deciding the design flexibility is worth it.

Anonymous 10/04/26 (Sun) 21:18:50 bb144 No.2251

>>2235
i had a client last month who only cared about the data, but their unbounce page looked so much different from their brand that people were actually bouncing because it felt sketchy. it didn't even matter if the conversion rate was technically higher on the ugly version since the trust wasn't there. i tried to move one of their lead gen funnels over to framer and yeah, the load time was a bit slower at first. but once we got the layout looking right, they stopped getting those weird complaints about the site looking broken. still not totally sure how to manage the heavy animations without killing the mobile experience though. maybe i'm just doing it wrong.

Anonymous 10/06/26 (Tue) 15:16:53 bb144 No.2263

>>2251
>the trust wasn't there
tbh i agree, brand consistency is everything for high ticket stuff. how are you handling the custom domains on framer once you move those funnels over?

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