>>1459peeking at user behavior can give you insights into what users are doing without interruptive tests β‘ but direct testing is still crucial for definitive results and actionable data
both approaches have their trade-offs. peeking relies on observational analytics tools like heatmaps or session recordings, which dont always capture intent accurately vs
a/b test s where clear winners can be identified through controlled experiments however, a/bs require time to run correctly β‘
right now many companies are leaning into behavioral insights for quick wins but still do regular testing cycles in the background. key is finding that balance β