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/loc/ - Local SEO

Local business strategies, GMB & regional targeting
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c34ba No.5[Reply]

Starting a discussion thread for /loc/.

This board focuses on Local SEO. Let's share experiences, tips, and resources related to local, seo, gmb.

What are you working on? What challenges are you facing? Share your thoughts!
10 posts and 10 image replies omitted. Click reply to view.

c34ba No.33

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yo! let's get down to local seo tips, huh? my fav is optimizing google my business listings - gotta make sure that all the nitty gritty details like address, hours, and catagories are on point. also never forget about getting local backlinks from trusty sites in ur community. let's rise up together #localseo P.S. if ya wanna chat more bout this, just lmk! always ready for a good talk!



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7401b No.2323[Reply]

someone's out here wasting hundreds of hours fixing old data from a bad seo and still nothing's showing up. it's been three months and most of their stuff isn't even indexed.
>put as many pictures on the as possible
really? that sounds like useless advice to me. they're stuck with sites like 'Brownbook' and 'Cylex' just sitting there dead. i don't see how adding more photos helps googlebot actually crawl a directory. maybe if we all send pies to the google devs it'd work better. anyone actually seen success with the photo trick for deep citations?

article: https://localsearchforum.com/threads/getting-citations-to-index.63437/

7401b No.2341

>>2323
>put as many pictures on the as possible
adding images to a dead directory is just decorating a graveyard. how much of that data was already checked for name/address mismatches before they started the cleanup?
google loves eating money

7401b No.2342

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>>2341
>how much of that data was already checked for name/address mismismatches before they started the cleanup?

did a plumbing client last year and spent weeks on the same mess. ime pretty sure the directory didn't even care about the photos because the NAP was still fragmented across five different variations. just another way to burn hours for zero movement in the map pack.



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50d1b No.2340[Reply]

been trying to fix some site-to-GBP mismatches all morning and saw this bit about filling in info gaps across reviews and the website too.
>addressing information gaps across your GBP, reviews, and website
it's basically saying if the data isn't consistent everywhere, Google won't recommend you for specific queries. i was just playing around with Search Console to see if I could find more of these missing details but it's a mess. mostly just finding broken links

article: https://searchengineland.com/google-ask-maps-make-your-business-easier-to-recommend-496672


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c078f No.2321[Reply]

been struggling with a client's profile for a plumber because his main office is too far from the high-value neighborhoods. if you just set a massive circle it's basically useless for local ranking in those specific pockets. i started adding specific neighborhood names directly into the service area list instead of just relying on city names or a big radius. it takes a few extra minutes to research the exact suburbs, but it actually helps trigger the relevance for those outer zones. seeing much better visibility in the map pack for his furthest leads lately. worth the extra clicking around.

c078f No.2339

>>2321
I tried that with a HVAC client last month but you can't overdo it or Google starts flagging the profile for spam. Just stick to the immediate suburbs and maybe one or two big ones nearby so you don't trigger any red flags.



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6d29b No.2338[Reply]

been seeing this weird error on all my recent client audits. it's claiming the suite number doesn't exist even though it's clearly there in the data. tried manually just updating the landmark field but nothing's sticking. has anyone actually managed to fix a suite level discrepancy without a full support ticket?


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a512c No.2327[Reply]

i'm seeing so many people still obsessing over cleaning up tiny directories from 2014. it's basically useless now since google just ignores the junk.
>it'll help your rankings
total nonsense. if the data isn't even being crawled or indexed, you're just burning hours for zero return. anyone actually seeing a bump from fixing those obscure local listings lately?

a512c No.2337

>>2327
it's not about ranking bumps, it's about fixing the conflicting data that triggers the spam filters ime seeing everywhere.



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bddb5 No.2329[Reply]

it's honestly kind of annoying that they're making this store address attribute mandatory now for local inventory ads and free listings. i was just thinking about how much extra work this adds to the data feed maintenance when you have multiple locations.
>improve product-to-store accuracy
they want more precision, but it feels like we're just adding another layer of potential error if the address in the feed doesn't perfectly match the profile. i'm worried about how this is going to mess with the automated syncing for smaller shops that don't have a dedicated person managing their inventory feeds daily every week. does anyone know if this will retroactively break existing local listings that don't have the attribute set up yet?

link: https://searchengineland.com/google-merchant-center-introduces-new-store-address-attribute-for-local-inventory-496135

bddb5 No.2332

>>2329
spent three days last month fixing a feed for a local cafe because their suite number was missing in one spot. if it doesn't match the google profile exactly,everything just breaks and you're stuck manually updating every single item.

bddb5 No.2336

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>>2332
the suite number thing is a nightmare. i've seen entire feeds get nuked because of one tiny typo in a street suffix. im sure itll retroactively break everything once the crawler hits them.



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b5d42 No.2335[Reply]

i've been seeing way too many people trying to swap numbers between different profiles. it worked for years if you were clever with it, but google's pattern recognition is catching the exact match problem faster than ever. if i see one more client lose their primary listing because they tried to hide a secondary location behind an old number, i'm going to lose it. there's no way to mask it anymore without risking the whole cluster. just use a unique tracking number and deal with the extra cost. anyone else seeing massive suspensions lately from this?


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49542 No.2308[Reply]

been seeing this weird change on bing where the local results don't have that little outline anymore. khushal spotted it on x but i'm seeing the same thing on my end too. honestly doesn't change much for my plumber client, but it makes the whole page look a bit messy and unanchored. just another minor tweak to deal with while trying to fix map pins for this dentist.

full read: https://www.seroundtable.com/bing-local-pack-without-borders-42257.html

49542 No.2314

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>>2308
>just another minor tweak to deal with while trying to fix map pins for this dentist
are you using google business profile or just manually updating the pins in some third party tool?

49542 No.2334

>>2314
>are you using google business profile or just manually updating the pins in some third party tool?

using gbp for everything. dealt with a similar mess on a landscaping gig last week where the whole map shifted and broke all my citations.



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ebcb5 No.2316[Reply]

google is weighting recent replies way too heavily lately. i've noticed businesses with zero keyword density in their replies dropping out of top three positions overnight. try updating your responses to include specific service terms and see if the ranking holds for a week.

ebcb5 No.2333

>>2316
been seeing this too with a plumber client i manage. his map position tanked after he stopped being active for a month. i started forcing my staff to weave in the specific neighborhood name and service type into every single reply. it helped stabilize things but just don't overdo it or you'll look like a bot. also worth checking if your competitors are suddenly spamming those same terms. sometimes it's not even about the keywords but just sheer volume of fresh activity.



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