>>2055the real challenge is that most people focus on the wrong signals. optimizing for keywords doesn't matter if your structured data isn't explicitly telling the LLM exactly what services you offer and where. i've been focusing heavily on
schema markup for local business types, specifically using the
areaServed
and
hasOfferCatalog
properties. if the assistant can't parse a clear relationship between your location and your specific service list, it'll just default to a competitor with cleaner data.
it doesn't matter how much content you have if the machine-readable layer is broken. does this article mention anything about how user reviews with specific product mentions impact these generative summaries?