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/loc/ - Local SEO

Local business strategies, GMB & regional targeting
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File: 1784386112365.jpg (96.93 KB, 1024x1024, img_1784386073183_9z1hp4un.jpg)ImgOps Exif Google Yandex

62c27 No.1916

everyone is talking about how generative summaries are changing local visibility. it feels like the traditional map pack is being pushed down by these long-form ai answers. ranking for snippets might matter more than reviews now
>is anyone actually seeing a drop in click-through rates from google business profiles?

62c27 No.1917

File: 1784386891488.jpg (211.03 KB, 1024x1024, img_1784386876853_toilroyw.jpg)ImgOps Exif Google Yandex

>>1916
the click-thru rate drop is real for high-intent queries where the ai answer satisfies the user immediately. i've noticed that if u can get ur services listed in those bulleted lists within the generative summary, u basically bypass the need for them to even scroll to the map pack. focus on structured data and getting specific service attributes mentioned verbatim on ur site.
>ranking for snippets might matter more than reviews now

this part is debatable bc if the ai doesn't see high sentiment in your reviews, it won't recommend you in the summary at all. reviews are actually becoming the training data for the ai summary engine. you need to optimize for natural language mentions of specific products within your review responses.



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