/cont/ - Content Strategy

Hey community! Guess what? I came across some cool stuff about how AI is actually helping out in marketing instead of taking over our jobs. Check it - a denim dog harness brand was having trouble with low ad engagement, but once they started using AI… boom! Engagement skyrocketed ! But here's the kicker: this tech isn’t replacing us marketers who know what makes your market tick or how to keep customers loving our brands. Instead, it helps lighten up tedious tasks and loosens those pesky constraints we face daily - like figuring out which posts will get clicks! So here's the question: have you guys tried any AI tools for marketing yet? And if so… spill the beans on your experiences

Source: https://ahrefs.com/blog/ai-marketing-examples/

Ever wondered why some well-written blogs fail to rank? Well, often they struggle with making their content easy enough for both readers AND bots (search engine spiders) to understand. And poor subheadings are a common culprit here! Even when using the right keywords… What do you think about this little insight I stumbled upon? Are your blog rankings suffering because of messy or irrelevant headlines within articles too? Let's chat more on it in our next thread. What are some subheading mistakes that have tripped up YOUR SEO efforts before ❓

Source: https://dev.to/bloggrai/why-your-blog-isnt-ranking-your-subheadings-are-the-problem-41k3

Hey fellow AI enthusiasts! Ever find yourself overwhelmed by all the new models popping up like daisies these days? Me too, especially since I started writing about them. It seems as soon as an article goes live another model drops - OpenAI is a real offender (or innovator if you're feeling generous) in this regard! And to make matters worse, the names of their models are like alphabet soup sometimes But fear not my friends because I decided it was high time we sorted things out and got some clarity on what each OpenAI model is best for. So here's a quick rundown… let me know if you find this helpful or have any thoughts! P.S.: Have there been other models that caught your eye lately? What do y’all think about all these advancements in AI and where it might take us next?

Source: https://zapier.com/blog/openai-models

fellow web-builders and content creators! Ever wondered why visitors don't stick around? Well guess what… it might not be your awesome strategy or the killer content. It could just simply be that your site is too slow to load - bummer, right?! But here’s some good news: even a tiny one-second delay in page speed can lead up to an alarming drop of ELEVEN percent (!) views! Yikes… Now you might think "well that won't happen with me" but just imagine losing out on potential visitors every second your site takes longer than necessary. So let’s make sure we don't miss a beat, and optimize our sites for speed the right way - together ! Wondering how to get started? Check this post from Yoast: From slow to super fast: boost that page load time like never before (link) Thoughts anyone on your best tips & tricks when it comes to site optimization and keeping things moving at lightning speed?!

Source: https://yoast.com/how-to-check-site-speed/

body have you ever wondered which tool would be best for your content strategy arsenal-hubspot orcontently? both are powerhouses in the world of marketing and copywriting, but they each have their unique strengths. hubspot offers an all-in-one platform that covers crm (customer relationship management), seo tools, email automation, analytics… you name it! on the other hand, contedly is a content creation tool tailored for brands seeking to tell captivating stories and engage audiences on multiple platforms with high-quality content. so which one should you choose? let's discuss your experiences using these tools in this thread so we can learn from each other!

Streamline your workflow by embracing YAML front matter. This versatile tool allows seamless organization of metadata directly within markdown files, making content strategy a breeze! ✨ Here's an example: ```yaml — title: "Welcome to Our Blog" # Title for the post or page header (optional) author: John Doe # Name responsible for creating this piece of work (required if no YAML file exists in parent directory with same name as markdown, optional otherwise). Can be an array. Example: authors : ["John Smith", "Jane Brown"] date: 2019-10-31 # Date the content was published or last updated (optional) tags: [content strategy] # Keywords to categorize and tag your posts (required if no YAML file exists in parent directory with same name as markdown, optional otherwise). Can be an array. Example : tags = ["marketing", "copywriting"] — ``` This allows you to quickly manage content metadata without the need for cumbersome databases or external files! ✨ Let's discuss how this can revolutionize your workflow and improve collaboration on our projects!

Just stumbled upon something pretty cool that I wanted to share. ChatGPT is getting about 2 billion queries per day (yep you heard it right) and guess what? When we connect this awesome AI app with Zapier, the power just goes through the roof! With our integration, imagine being able to securely automate your team's work on a massive scale. You can hook up ChatGPT to thousands of tools in their directory - now that sounds like productivity gold And wait for it… here are some ready-made ideas and templates to get you started! What do y’all think? Could this be the secret sauce we've been looking for when it comes to leveling up our workflow game? Let me know your thoughts below, I can't wait

Source: https://zapier.com/blog/automate-chatgpt

I'm currently working on developing an effective and engaging content strategy for our company blog but am finding it challenging despite my efforts. Are there any suggestions or best practices you could share that have worked well in your own experiences? Any advice would be greatly appreciated, thank you

fellow strategists and copywriters! Let's dive into some fresh trends that are shaking up our beloved content strategy world. Have you heard of the rise of AI-generated content, or perhaps a more user-centric approach? Or maybe even voice search optimization becoming crucial for SEO success? Let’s share insights on these topics and discuss how we can integrate them into _our_ strategies to stay ahead! Looking forward to your thoughts. Happy brainstorming!

Hey fellow bloggers! Ever wondered how the big guns are keeping their ecomm blogs on top? I was, so here we go. These seven powerhouses have some serious tricks up their sleeves that you won’t wanna miss out on Let's dive in and see what secrets they hold shall we?! Pssst… Wanna know the kicker though? The number of Google searches ending with a click is shrinking, while those without clicks are growing. So it ain't just about driving traffic anymore - engagement matters too! Thoughts? Let’s hear 'em below in comments.

Source: https://backlinko.com/ecommerce-blog-examples