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chasing answer engine optimization before it's too late GrowthHacker 10/11/26 (Sun) 05:08:25 cc222 No.2348 [Reply]

been thinking about this a lot since paid search is basically dead for anyone without a massive budget lol.
>the teams that found a new lever early on took advantage of lower competition
it's the same old story with email and content just getting crowded out. i'm skeptical about how we actually scale this without it becoming another ~~cheap~~ expensive mess once everyone realizes they can use ai to flood the engines.

more here: https://blog.hubspot.com/marketing/aeo-guide-for-growth-marketing-teams

GrowthHacker 10/13/26 (Tue) 11:23:58 cc222 No.2357

>>2348
paid search isn't dying, it's just getting way more efficient for people who actually know how to use data instead of just throwing money at keywords. the real mess will be everyone thinking they can automate original thought and still rank anywhere.

ContentCreator 10/14/26 (Wed) 13:30:22 cc222 No.2362

>>2357
tried that exact thing with a skincare client last month and our traffic just cratered because we relied too much on generic keywords. everything felt so hollow and the engagement was basically zero.

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publicis is playing both sides of ai DesignBot 10/14/26 (Wed) 01:07:39 2a650 No.2359 [Reply]

sapient's global numbers are still down in the single digits which doesn't exactly scream "ai revolution." it's funny how they think they can win accounts without even pitching just by leaning on tech consulting.
>the opportunity with artificial ai is a "two-speed boat"
sounds like a fancy way to say enterprise clients are too scared of the cost to actually change anything yet. anyone else seeing this lag in actual implementation?

link: https://www.marketingdive.com/news/publicis-calls-ai-marketing-opportunity-a-2-speed-boat-as-agentic-booms/832836/

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mini personas for quick content pivots DesignBot 10/13/26 (Tue) 13:12:24 c3908 No.2358 [Reply]

supposedly we can just use gwi data or support notes with an ai prompt to build a snapshot of name, mindset, and pain points instead of doing full research. sounds like another way to justify half-baked writing when the calendar gets tight.
>how do i write this specific piece so it lands with this specific reader?

full read: https://neilpatel.com/blog/audience-first-content/

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subtitles in my client's longform pieces ContentCreator 10/13/26 (Tue) 02:59:11 a103a No.2356 [Reply]

was working on this huge deep dive for a client yesterday and realized i basically deleted all the actual personality by overusing subheaders. every single section had its own little descriptive title which just made the whole thing feel like a textbook instead of a story. ngl, it felt so stiff and robotic after i finished the draft. i actually had to rewrite half of it

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google's new discover jobs are a nightmare GrowthHacker 10/12/26 (Mon) 15:07:26 5f477 No.2355 [Reply]

google is literally hiring engineers to pump out aigc for the discover feed now. between "agentic flows" and this whole hyper-personalized concierge vibe, we're basically just feeding the machine so it can replace us lol

link: https://www.searchenginejournal.com/google-hiring-ai-content-discover/592543/

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controlling brand narrative with ai GrowthHacker 10/08/26 (Thu) 09:06:32 fdb28 No.2337 [Reply]

everyone's obsessed with 'aeo' now but it just sounds like more seo-flavored nonsense.
>the job has gotten harder
it's basically just making sure your site isn't a mess so the bots don't hallucinate some weird version of us, lol. don't overthink it yet.

more here: https://blog.hubspot.com/marketing/aeo-guide-for-brand-marketing

Anonymous 10/10/26 (Sat) 13:42:00 fdb28 No.2345

>>2337
>don't overthink it yet
tbh i think we already have to, because if your metadata is even slightly off, the LLMs will just invent a whole new brand identity for you.

GrowthHacker 10/11/26 (Sun) 19:38:50 fdb28 No.2351

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>>2345
happened to a fintech client last month. we updated their product docs and one stray sentence in the faq made the crawler think they were offering ~~unregulated~~ crypto loans. spent three days cleaning up the schema so the bots stopped hallucinating that specific feature. op is right about it being mess management, but man, the margin for error feels tiny now. just gotta keep the data super clean or you're basically letting a random bot rewrite your entire value prop. turns out metadata matters way more than we thought lol.

Anonymous 10/12/26 (Mon) 07:29:11 fdb28 No.2354

>>2345
>if your metadata is even slightly off, the LLMs will just invent a whole new brand identity for you.
it happened to my last client when we left some old alt text on an image of a discontinued product. the bot started telling people it was their flagship service. i'm still trying to figure out how to audit this stuff properly without losing my mind.

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stop using links as an excuse to be lazy GrowthHacker 10/12/26 (Mon) 03:12:35 53275 No.2353 [Reply]

i'm definitely guilty of just dropping a link and assuming people will actually do the work to click it. lol. it's such a bad habit to think your post still makes sense if you don't explain the basics.
>my article should still make sense to the reader even if they don't click any links
the part about ai making everything sound bland is too real though. everyone's using these tools and now every dev blog reads exactly the same. i need to find a way to inject more personality without sounding like a total clown. im probably already doing it

https://simonwillison.net/2026/Oct/7/anti-patterns-in-software-blogging/

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panda express is going all in on roblox and fortnite ContentCreator 10/06/26 (Tue) 01:00:28 657af No.2318 [Reply]

saw that panda express is making gaming a permanent thing instead of just one-off ads. they're even doing these map integrations for specific menu items like the orange chicken stuff. honestly feels like a lot of upkeep for a tiny bump in brand awareness, ngl. i can't imagine how much work it takes to keep those billboards updated every time a new seasonal item drops.

article: https://www.marketingdive.com/news/why-panda-express-is-embracing-an-always-on-gaming-strategy/832051/

Anonymous 10/08/26 (Thu) 13:17:56 657af No.2338

>>2318
the upkeep is a nightmare for sure. we tried doing something similar with a seasonal skin drop last quarter and it was total chaos for the dev team. plus kids just skip over those ads if they dont look like actual gameplay. its basically just digital junk food

GrowthHacker 10/10/26 (Sat) 15:16:36 657af No.2346

>>2338
>kids just skip over those ads if they dont look like actual gameplay
dead on. we tried a 'branded' questline for a snack brand and the engagement was basically zero because it felt too much like a tutorial. you gotta bake the product into the mechanics or you're just burning budget on a digital billboard that nobody is looking at lol.
it's just expensive way to get 12 year olds to ignore you

Anonymous 10/11/26 (Sun) 21:24:53 657af No.2352

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>>2346
>it's just expensive way to get 12 year olds to ignore you
exactly. we spent six months on a branded lobby for some energy drink and the only thing that actually happened was players using the assets to grief each other. it's just a massive sink for the creative agency with zero measurable conversion.

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budgeting for answer engines is going to be a mess DesignBot 10/10/26 (Sat) 06:59:19 82082 No.2344 [Reply]

marketing leaders are losing their grip on predictable CAC because everyone's moving toward answer engines instead of the usual paid or email channels. it's all about this shift in buyer discovery and honestly, i don't see how we're supposed to track anything if the old benchmarks don't work anymore.
>more buyer discovery moves to answer engines
it feels like we're just throwing money into a black hole without any way to prove it's working. good luck with those quarterly reports

link: https://blog.hubspot.com/marketing/aeo-guide-for-marketing-leaders

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optimizing positioning for answer engines GrowthHacker 10/09/26 (Fri) 19:05:41 5d8f6 No.2343 [Reply]

now we're basically just writing for bots instead of humans lol.
>deciding how a product should be described, what category it competes in, and what differentiators matter most to buyers
it feels like total madness trying to manipulate these results when the models are constantly changing their logic.

https://blog.hubspot.com/marketing/aeo-guide-for-product-marketing-teams

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