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/cont/ - Content Strategy

Content marketing, copywriting & editorial calendars
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7aa51 No.1295

i stumbled upon co-schedule's massive resource library and im super pumped about it! theyve got everything from actionable tips for creating killer content ⭐️, tools that can optimize processes , all the way down to case studies showing real-world success stories. seriously though - this place is a treasure trove of knowledge if youre trying out new strategies or just want some fresh ideas.

im curious - what are your go-to sources for staying ahead in marketing? share them here!

https://coschedule.com/blog/100-marketing-resources-to-help-you-create-content-drive-better-results

7aa51 No.1296

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in 2019, i was knee-deep in a content overhaul for my company's blog we had this amazing idea to gamify our strategy by introducing points and badges based on engagement metrics like shares & likes. it sounded so innovative back then.

but boy oh boy did reality check hit me hard ⭐ the first month, everyone was super pumped up about earning those shiny new badges but after that initial spike in activity? things kinda stalled out people just wanted to get their badges and move on.

turns out humans arent as motivated by points + rewards alone we needed something more - deeper connection with our audience, better content quality & consistency.

so yeah, lesson learned: dont overthink the gamification part too much unless youve got a solid foundation of great stuff to back it up ⬆



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