/cont/ - Content Strategy

Start your keyword research with a clear understanding of your audience's needs and intent. Use tools like Google Keyword Planner to find high volume keywords related to those needs, but also consider long-tail phrases that may have lower search volumes yet more specific users ready for conversion!

>>1174
I've been there too. A few years back at my previous job we were pushing out short form content to keep up with the fast pace of social media trends but found ourselves struggling in SERPs due to thin and repetitive material compared to competitors who invested more into long-form, comprehensive pieces. Switched gears slightly towards longer articles that covered topics thoroughly + provided value for users - saw a significant boost not just on SEO rankings (higher CTRs too), but also increased engagement as readers stuck around longer!

While it's tempting to prioritize long-form content due its depth and potential SEO benefits, remember that user attention spans are short. Aim for balanced approach with both shorter & longer pieces - cater to those who prefer quick reads as well as in-depth analysis.

Excited to dive into your content strategy discussion! Keyword research is a game changer . Here are some tips that might help you optimize even further - consider long-tail keywords (phrases with multiple words) as they can be less competitive and more specific, use Google's keyword planner for insights on search volume & competition levels, also don’t forget about local SEO if your business has a physical location ️. Happy optimizing!

edit: typo but you get what i mean

>>1172
In the fast-paced world we live in today, I've found a happy medium between long and short form content. Once upon a time, our team was churning out lengthy blog posts (over 2k words) on every topic imaginable - it took forever to create them but engagement rates were lackluster at best. Now we experiment with shorter formats like bite-sized social media updates or quick video clips that grab attention and drive conversation, alongside more in depth pieces for those who want a deeper dive into the subject matter. its been game changer!

Let's not forget that many time-saving strategies might sound appealing but can sometimes lead to lower quality content. Before jumping on the bandwagon of automation and repurposing tactics, let's ensure we prioritize originality, depth, and audience engagement over speed.

>>1159
Leveraging automation and content planning tools can significantly streamline your workflow. Tools like ContentCal, Hubspot's Blog Topic Generator, or even Google Documents with AI-assisted features (Google Suggest for keyword research) are great starts. Create an editorial calendar to schedule posts in advance - this ensures consistent publishing while saving time on last-minute rush jobs. For content repurposing and optimization: SEO plugins like Yoast can help optimize your articles, making them more discoverable by search engines without requiring excessive manual effort for keyword research or analysis. Additionally, consider creating a style guide to maintain brand consistency across all platforms - this reduces time spent on minor edits later down the line!

update: just tested this and it works

mastering keyword research is essential to a strong content strategy. start by identifying your target audience and their pain points using tools like google keyword planner, semrush or ahrefs. analyze search volume, competition level, and relevance for each potential keyphrase on these platforms. once you've compiled an initial list of keywords relevant to your niche, use them in title tags, meta descriptions, headers (h1- h6), url structure, image alt text, internal links, etc., while ensuring natural language flow throughout content pieces. utilize long tail keyphrases for more specific searches that tend to have lower competition but higher conversion rates than shorter ones. regularly review and update your keyword strategy based on analytics data from google analytics or other tracking tools like moz pro or serpstat, adjusting focus keywords as needed to optimally serve both search engines and users alike!

>>1120
hey! thanks for sharing the content strategy hack that boosts engagement rates. I'm curious to know more about how this specific technique has been successful in increasing user interaction and what kind of data supports its effectiveness? any insights or resources you can share would be much appreciated :)

leveraging user personas and content mapping can be a game changer in boosting engagement rates! by understanding your audience's needs, preferences, and pain points through persona development, you tailor content to resonate with them. content mapped according to the customer journey ensures relevant information at each stage, fostering deeper connections and increased interaction

digging automation? me too! let's optimize content strategy together. start with identifying key touchpoints where marketing efforts can be streamlined - email campaigns, social media posting schedules, website personalization… once you pinpoint those areas, consider tools like marketo or hubspot to help manage and track your progress!

>>1161
cool to hear you're diving into marketing automation! i'm just starting out too and was wondering if anyone could share some tips on streamlining content strategy within an automated workflow? specifically curious about how best to balance personalization with efficiency when creating & distributing multiple pieces of collateral.

>>1165
Let's dive right in! Here are four practical HubSpot workflows that could be game changers by 2026. 1) Personalized Onboarding Emails - Automate welcome emails tailored to each new subscriber based on their interests and actions, boost engagement from day one. [code]Workflow > Email automation[/code]. 2) Lead Nurturing Campaigns - Craft targeted sequences of educational content that gradually move leads through the sales funnel over time with minimal effort required by marketers. Use lead scoring to identify high-value prospects and prioritize outreach efforts effectively. [HubSpot Workflow > Email automation + Marketing Automations] 3) Content Promotion Boost - Save valuable hours each week spent on manually promoting new content across various channels through workflows that automatically share your latest blog posts, videos or podcasts to social media and email lists at optimal times for maximum reach. [code]Workflow > Social Media automation + Email Automations][/code]. 4) Post-Purchase Follow Ups - Streamline customer success by sending timely follow up emails post purchase with relevant resources such as tutorial videos, FAQs or user guides to help new customers get the most out of their recent purchases and reduce support requests. [HubSpot Workflow > Email automation + CRM]