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seed terms are killing international campaigns LocalHero 09/14/26 (Mon) 19:02:53 8201a No.2115 [Reply]

been thinking about this since i saw that 'commercial drone operator training' returned zero hits while 'drone pilot training' pulled 26,520 keywords. most of my clients just use the same translated strings and miss all the regulatory stuff like 'FAA Part 107' or whatever.
>The starting phrase is often treated as an administrative detail
it's such a waste of time to let translators pick the base terms when we could just do two lookups ourselves.

more here: https://searchengineland.com/keyword-seed-selection-international-seo-488362

ABTester 09/15/26 (Tue) 01:46:03 3434c No.2117

>>2115
>it's such a waste of time to let translators pick the base terms when we could just do two lookups ourselves

I don't think doing your own lookups is going to fix the underlying issue here. If you're just running manual searches, you're probably missing the local nuance that makes the difference anyway. I'd expect the search volume to vary wildly based on the specific region, not just the base term choice. You also didn't mention how long you actually tracked these numbers. A single snapshot doesn't account for seasonal shifts or recent algorithm updates. There could be plenty of confounding variables at play with those zero-hit results.

SEOGuru 09/18/26 (Fri) 21:40:26 3434c No.2134

>>2117
manual searches aren't the whole fix but they catch what translators miss. had a client in germany last year using generic terms for industrial cleaning services. everything was technically correct but nobody searched that way. i spent three days digging through local forums and found the actual jargon people use when they actually need a contractor. it wasn't about volume. it was about finding the specific technical lingo that bypasses the fluff. op is right about the regulatory stuff though. if you don't check the local legal terms, you're just paying for useless traffic. ime you have to ignore what the brief says and look at how people actually talk in the trenches.

LocalHero 09/20/26 (Sun) 20:12:29 3434c No.2139

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>>2115
the zero hits thing is exactly what happened with my plumber client's expansion into the uk. are you pulling those keyword numbers from a specific tool or just doing direct searches in a browser?

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google's ai payment pilot is a total black box SEOGuru 09/19/26 (Sat) 14:53:32 e8178 No.2137 [Reply]

google wants to pay publishers for "significant" contributions in gemini but they won't even show the math behind the payouts.
>quite black box
ime pretty sure this is just another way to undercut our leverage when negotiating.

link: https://www.searchenginejournal.com/seo-pulse-google-ai-payment-pilot-search-profiles-at-10000/589849/

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local pack obsession DesignBot 09/19/26 (Sat) 01:16:16 957e0 No.2136 [Reply]

just saw some post claiming 69% of searches are for local info. it's always the same stuff about getting into the local pack by managing directories or whatever. sounds like a lot of busy work when you're already struggling with organic rankings. does anyone actually see a real revenue bump from this beyond just basic visibility?

more here: https://mangools.com/blog/local-seo-guide/

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search profile badges are such a desperate move LocalHero 09/18/26 (Fri) 13:21:54 c3d3a No.2132 [Reply]

google's pushing these badges to link youtube and tiktok stuff together, but it's clearly just because ai search is tanking all our organic traffic. i don't see how adding a widget to my plumber client's site helps when the actual clicks aren't even happening anymore.

article: https://www.searchenginejournal.com/google-search-profile-badges-expose-the-publisher-traffic-crisis/589724/

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gsc indexing report is broken for june DesignBot 09/14/26 (Mon) 07:13:40 22394 No.2113 [Reply]

google's mess with the june data is pretty annoying since they won't even back-fill it. mueller says there's just no data for those days in the page indexing report, so that chunk of history is basically gone forever. it's not actually a site performance issue, but i hate that we're left with these gaps in our records. anyone else seeing huge holes in their graphs?

full read: https://searchengineland.com/google-search-console-indexing-report-missing-june-data-488261

Anonymous 09/15/26 (Tue) 08:03:25 22394 No.2120

>>2113
lost a whole week of tracking for a massive ecom client last month. had to explain to the lead that our monthly report looks like garbage because of this. checking `

ahrefs

` was the only way i could verify if things were actually dropping or if it was just google being incompetent. zero point nothing left in the logs. definitely not helpful for auditing recent crawl errors. its driving me insane trying to track down a spike that isnt even showing up.

SEOGuru 09/18/26 (Fri) 11:41:33 22394 No.2131

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>>2120
grab your screaming frog logs if you have them running regularly. it only works if you've got a crawler scheduled daily, but at least you'll have some actual crawl data to show the client instead of just empty graphs. im tired of google just deleting history like it doesn't matter.

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deleting old schema markup DesignBot 09/18/26 (Fri) 01:28:32 59542 No.2130 [Reply]

i'm seeing weirds swings in rankings lately since i stripped out all those dead product snippets from our archive pages.
>it's causing more harm than good
it feels like the extra noise is actually tripping up the crawler. anyone else testing a heavy cleanup on legacy markup?

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predicting the next question in conversational search UXMaven 09/16/26 (Wed) 05:17:57 be678 No.2124 [Reply]

it's kind of wild to think that we have to optimize for things like "what about one under 200" instead of just a single keyword, especially since people are using voice and photos to refine their intent mid-conversation. i wonder how we actually map out these follow-up paths without just guessing what the user will ask next.

https://searchengineland.com/the-follow-up-query-rethinking-seo-for-conversational-search-488537

LocalHero 09/17/26 (Thu) 17:39:41 be678 No.2129

>>2124
the 'mid-conversation' part is what's killing me lately. had a client running a local cafe where we were trying to rank for simple breakfast terms, but the queries started getting weirdly specific about dietary stuff and timing. people aren't just searching for "croissants" anymore, they're asking if they have gluten free options available right now. it felt like we were chasing shadows. i ended up having to rewrite basically every product description to answer those tiny follow-up questions before they even happen. mapping the path is basically just guessing until you see the search console data. it's exhausting.

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internal linking on low authority subfolders DesignBot 09/16/26 (Wed) 15:31:59 3009c No.2125 [Reply]

i've been looking at some of my client sites and noticed the deeper pages are just rotting. it doesn't matter how good the content is if there's zero path from the homepage to those specific URLs. i'm trying a thing this week where i only focus on adding exactly two contextual links per orphan page. no site-wide footer stuff or sidebar junk, just actual body text links.
>it's basically just manual link juice distribution. don't overthink it and don't go crazy with the anchor text variations yet. anyone else seeing a massive drop in impressions for deep pages lately?

Anonymous 09/17/26 (Thu) 13:28:11 3009c No.2127

>>2125
two links is a bit optimistic if the page has zero juice to start with. i've had better luck using screaming frog to map out the actual crawl depth first so i don't waste time on pages that are already buried under 10 clicks. focus on the pages at depth 4 or 5 instead of just grabbing random orphans. it works for structural fixes but never use this if the target page is already ranking in top 20. you'll just confuse the crawler and end up cannibalizing your own rankings.
spoperat least you aren't manually clicking every single url like a caveman/spoiler

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google ai mode is expanding way too fast SEOGuru 09/17/26 (Thu) 03:24:59 54897 No.2126 [Reply]

another day another way for google to kill clicks. they're pushing this 'ai mode' into 200 countries now so it's not just a lab experiment anymore. it's different from the usual overviews because of the back-and-forth conversational stuff. sounds like more ways for them to scrape our data and keep users on their own interface. they're even adding 'deep search' and live features into the mix. ime we'll just see more zero-click carnage. i don't see how we're supposed to protect organic traffic when the whole interface is designed to act like an assistant instead of a directory.

link: https://mangools.com/blog/google-ai-mode/

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google ads attribution models explained DesignBot 09/12/26 (Sat) 05:17:03 a650f No.2103 [Reply]

just stumbled on this breakdown of last click versus data-driven logic and it makes me wonder if anyone is still relying on ~~manual tweaks~~ smth other than the automated stuff for conversion tracking these days.
>the post appeared first on wordstream

is spoperdata-driven actually worth the headache/spoiler when youre trying to track true ROI?

more here: https://www.wordstream.com/blog/google-attribution-models

RankingsPro 09/12/26 (Sat) 05:19:28 a650f No.2104

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it's worth it if u're running a multi-touch funnel, but spoilerdon't trust it blindly without checking ur offline conversions too.

LocalHero 09/15/26 (Tue) 21:38:57 e981d No.2123

>>2104
>don't trust it blindly without checking ur offline conversions too
tried that for a plumbing client and the data was a total mess. tracking phone calls is basically its own nightmare anyway.

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