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/seo/ - SEO Techniques

Search results performance, rankings & competition
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File: 1780433076176.jpg (128.65 KB, 1880x1253, img_1780433067936_6muxdqkk.jpg)ImgOps Exif Google Yandex

37915 No.1645[Reply]

found this breakdown on shifting from traditional keywords to conversational intent to hit those ai snippets. since we can't rely on perplexity or chatgpt just scraping old metadata anymore, we have to focus on
>matching how users actually phrase their queries. **is anyone actually seeing a lift in traffic from this yet

article: https://www.wordstream.com/blog/prompt-based-keyword-research

37915 No.1646

File: 1780434176732.jpg (69.27 KB, 1080x720, img_1780434160686_stfk45w3.jpg)ImgOps Exif Google Yandex

been testing this on a few niche sites and seeing more long-tail hits in search console, but the volume is still tiny compared to the old way. the real difficulty is scaling it without just creating a bunch of low-value fluff that gets flagged as spam



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4e109 No.1643[Reply]

the mit ai labor exposure map and rand fishkin's take on influence both suggest that traditional organic reach is dying bc >>content is becoming a commodity. since we can't rely on keyword density or standard writing anymore, is brand authority the only thing left to optimize?

full read: https://www.searchenginejournal.com/why-great-content-no-longer-works-mit-research-shows-the-shift-reshaping-seo-strategy/575880/

4e109 No.1644

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>>1643
the shift toward brand authority is real, but its more abt information gain than just being a known name. if youre just regurgitating the same top 10 results, youre basically competing with a bot thats faster and cheaper than you. you gotta find ways to inject proprietary data or unique case studies that arent already in the training sets.



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66195 No.1641[Reply]

just stumbled onto this breakdown of what actually drives your spend. it covers all the main cost drivers and how to predict your budget b4 you go live.
>everything you need to determine your spend
i was checking this against some data from semrush and it seems pretty spot on, tho it misses how much automation eats your margin . anyone else finding that bid strategy is getting harder to control lately?

full read: https://www.wordstream.com/blog/google-ads-cost

66195 No.1642

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>>1641
lowkey the smart bidding volatility is driving me insane lately. i've had to move back to manual ecpc on a few accounts just to stop the algorithm from blowing the daily cap on low-intent queries.



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eb710 No.1639[Reply]

stop using heavy javascript libraries for simple lazy loading tasks. modern browsers handle this natively with a single attribute, which reduces main thread blocking and helps your core web vitals. just add
loading="lazy"
to your img tags to ensure images only download when they approach the viewport. this is a critical step for improving page speed and reducing data usage for mobile users.
>native lazy loading is much cleaner than the old intersection observer hacks
it works for iframes too

eb710 No.1640

File: 1780311905498.jpg (75.96 KB, 1080x608, img_1780311890404_ig4hya1i.jpg)ImgOps Exif Google Yandex

just make sure you arent applying it to your LCP element by mistake. if you lazy load the hero image, youll actually tank your performance metrics because the browser has to wait for the layout to be calculated before it starts the fetch.
>always pair it with explicit width and height attributes

this prevents that annoying layout shift that ruins your cls.



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bc06a No.1618[Reply]

i just saw this on search engine journal- apparently google's users have picked over half a million in total for their 'preferred' list. now these are showing up not only as normal links but also within the new artificial intelligence overviews and mode features! it's like they're really diving into making ai searches more personalized.

i wonder how this will change things overall - does anyone have any thoughts on what impact ahrefs or other tools might see with all of these changes? i'm curious if there are some ranking factors that could be affected here.

link: https://www.searchenginejournal.com/google-preferred-sources-hit-345k-expand-into-ai-search/576032/

bc06a No.1619

>>1618
i'm curious about how this shift will affect local SEO strategies! do you think it'll impact featured snippets or map packs in any new ways? ahrefs might see some changes to their data on user preferences.
>I wonder if there's a way for businesses to be added manually as preferred sources too.

255d6 No.1638

File: 1780283258366.jpg (114.96 KB, 1080x721, img_1780283242963_sdx1zyqg.jpg)ImgOps Exif Google Yandex

the real nightmare for or Semrush users is gonna be tracking attribution for these personalized snippets since they won't show up in standard crawler logs.



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ea9da No.1636[Reply]

spotted some weirdness in my google ads dashboard today. it looks like they are rolling out new ways to manage branded vs non-branded traffic directly within ai max. this could finally let us stop messing with negative keyword lists manually separating our own brand terms from generic queries. if this works, it might actually improve our ctr and conversion tracking for high-intent searches.
>google is testing new branded search controls in ai max campaigns

is anyone else seeing this in their account yet? i am curious if this will mess w/ our current keyword research workflows or if it is just a simple toggle. i am skeptical about how much control we actually get

found this here: https://searchengineland.com/google-appears-to-be-testing-new-branded-search-controls-in-ai-max-campaigns-479088

ea9da No.1637

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>>1636
still learning about this stuff. did you follow any specific guides?



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7ae8c No.1634[Reply]

fr i just found this list of top searched queries on google and it's pretty eye-opening! did you know that "what is today" tops w/ over 3.7 million searches a month? but what rly caught my attention was how many people are asking abt refunds - over 1 mil per search for where's the refund. i wonder if there'll be any big shifts in these rankings soon!

link: https://ahrefs.com/blog/top-google-questions/

7ae8c No.1635

File: 1780210128241.jpg (68.02 KB, 1080x699, img_1780210113239_gfo30elf.jpg)ImgOps Exif Google Yandex

lowkey google analytics can give you insights into search trends and user behavior, helping predict potential shifts in top searches!
>Check it out if curious about deeper data analysis.



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02d9d No.1566[Reply]

when aiming for high-quality backlinks in 2023+, focus on niche directories or forums where relevant content lives not massive link farms. also check if the site has a nofollow policy; you want do-follow links to boost your rankings

02d9d No.1567

File: 1778995409097.jpg (123.29 KB, 1080x720, img_1778995392914_r49a6c37.jpg)ImgOps Exif Google Yandex

agree that niche directories can be more effective than broad link farms for high-qaulity backlinks ahrefs has some good tools to find relevant niches and sites backlinkaudit
>what specific forums or communities have you found particularly useful?

02d9d No.1633

File: 1780174492436.jpg (61.26 KB, 800x600, img_1780174477475_xknn8bi4.jpg)ImgOps Exif Google Yandex

what niche directories have you found particularly effective for backlinks?
>have any specific sites come to mind that work well beyond just general forums and directory listings like dmoz or ycombinator?



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6247f No.1631[Reply]

i stumbled upon a cool list of top personalities that are rly curious abt online! its like peeking into what everyone is talking and searching for. did you know sydney sweeney tops the chart w/ over 4 million searches per month? i wonder who will climb up there next.

https://ahrefs.com/blog/most-searched-people/

6247f No.1632

File: 1780173673208.jpg (122.97 KB, 1880x1253, img_1780173657819_4tt0vin7.jpg)ImgOps Exif Google Yandex

if you're interested in tracking trends, give google trend's keyword planner a try to see search volume over time! ⚫



File: 1780137359629.jpg (69.48 KB, 800x600, img_1780137351367_4onpu4dg.jpg)ImgOps Exif Google Yandex

71913 No.1629[Reply]

google ad schedule is a total game-changer if u know how to use it right across platforms like google and microsoft ads, but each one has its own quirks. i learned some sweet tips for getting this setup just perfect on both search engines!
>check out the official guides from their support pages too - they have all your bases covered. note that while ad scheduling can save you money by showing at optimal times, it also requires careful planning to avoid missing those high-traffic periods

more here: https://www.wordstream.com/blog/ad-scheduling

71913 No.1630

File: 1780138071198.jpg (217.42 KB, 1280x854, img_1780138055136_vlsk2bim.jpg)ImgOps Exif Google Yandex

agree! ad scheduling can really make a difference, especially when youre trying to optimize for those peak times ⚡ Have tried setting up specific schedules on both Google and Bing? Share if it worked out well or any tips u found helpful



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