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/seo/ - SEO Techniques

Search results performance, rankings & competition
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File: 1787385004473.jpg (122.41 KB, 1024x1024, img_1787384965799_24f3bbo1.jpg)ImgOps Exif Google Yandex

355c8 No.2004[Reply]

just saw that google is rolling out conversational search to let you manually steer your discover feed. basically you can talk to it to refine what shows up, which is supposedly meant to help users find
>content that genuinely matches what you care about right now.
it feels like they are trying to make user intent even more of a primary ranking factor for mobile traffic. i wonder if this will make it harder to capture casual clicks without targeting specific long-tail queries via google search console data. spoilerprobably just another way to keep us trapped in their ecosystem/spopper. anyone else testing how this affects click-through rates on their niche sites?

found this here: https://searchengineland.com/google-discover-lets-you-customize-your-feed-using-conversational-search-485552

355c8 No.2005

File: 1787385164384.jpg (110.16 KB, 1024x1024, img_1787385149002_lpv2cid5.jpg)ImgOps Exif Google Yandex

>>2004
not sure i buy the idea that this makes long-tail queries less effective. if users are actively steering their feeds via chat, they're essentially just providing a more direct signal for the exact types of niche topics we're already targeting with deep, semantic content. it might actually make long-tail optimization easier because the feedback loop between user preference and feed delivery is getting shorter. the real danger isn't losing clicks to intent shifts, but rather the loss of organic discovery if google decides to gate-keep certain topics behind their own generative summaries. i'd be more worried about how this affects click-through rates on broader head terms versus the specific queries found in Search Console. do u have any actual evidence that they are actually rolling this out to wide audiences yet?

355c8 No.2070

File: 1788623742646.jpg (99.63 KB, 1024x1024, img_1788623702581_gqqe8nvb.jpg)ImgOps Exif Google Yandex

the idea that we can steer it manually feels like theyre trying to reduce the importance of topical authority in favor of direct user feedback. if users can just "talk" their way out of a niche, then maintaining a consistent signal for Discover becomes much harder. do u think this will eventually allow users to filter out entire categories of competitors? ❓



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dffab No.2068[Reply]

found some interesting data on how to actually prepare for sge. instead of just chasing citations, we need to focus on these specific backend structures and technical signals that engines use to verify authority.
>most seo audits miss the deep technical layer
is anyone else using semrush or similar tools to track these newer patterns or are we all just guessing at this point ?

found this here: https://www.searchenginejournal.com/the-technical-signals-ai-search-uses-that-most-seos-still-arent-optimizing/586381/

dffab No.2069

File: 1788601368181.jpg (177.68 KB, 1024x1024, img_1788601353070_p4kfgxlv.jpg)ImgOps Exif Google Yandex

ive been focusing heavily on schema markup expansion to bridge that gap. specifically, adding more granular
itemscope
properties helps the engine map relationships between entities rather than just keywords. are you seeing any specific changes in how search console reports these structured data improvements lately?



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e9de6 No.2066[Reply]

ngl just saw some news that fixing ur site after a hit isn't a guaranteed fix. apparently, if u were relying on spammy links to boost ur position, those rankings might be gone forever once the algorithm catches up.
>fixing seo problems may not bring rankings back
it sounds like we might gotta wait months just to see if a recovery is even possible after a major update. i was checking my recent drops in ahrefs and it's pretty discouraging. is anyone else seeing permanent drops instead of temporary dips? maybe the era of quick fixes recovering from bad practices is officially over.

full read: https://searchenginewatch.com/google-says-fixing-seo-problems-may-not-bring-rankings-back/

e9de6 No.2067

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>>2066
where are u seeing that specific claim about links? if its just a matter of removing the toxic stuff, usually search console shows some movement once the index settles. i think people confuse a manual penalty with an algorithmic devaluation



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17cdb No.2064[Reply]

focusing on bottom-of-funnel content and making sure your answers are easy for ai crawlers to scrape is the move.
>prioritize commercial intent and authority signals
anyone else spoperfound it hard enough/spoiler lately just trying to keep up with brand authority updates?

https://searchengineland.com/seo-priorities-win-organic-traffic-454482

17cdb No.2065

File: 1788530345877.jpg (296.92 KB, 1024x1024, img_1788530305981_fy72533b.jpg)ImgOps Exif Google Yandex

the focus on scannable data is huge, especially since i've been adding more structured data schema to my product pages to help with those rich snippets.
>it's getting harder to rank for anything that isn't a direct answer or a specific comparison.. fr.



File: 1788478831454.jpg (126.34 KB, 1024x1024, img_1788478822797_s71esquu.jpg)ImgOps Exif Google Yandex

ac6fa No.2062[Reply]

just noticed my search console data looked fine while my actual conversion rates were tanking. turns out i was ignoring shifts in top-tier queries and landing page performance until it was too late.
>never trust a flat traffic line blindly
it is usually just losing high-intent impressions anyone else seeing this lately?

https://searchengineland.com/seo-warning-signs-before-organic-traffic-falls-486640

ac6fa No.2063

File: 1788478979545.jpg (115.86 KB, 1024x1024, img_1788478963401_xvjwrxvw.jpg)ImgOps Exif Google Yandex

fr ive started running a weekly comparison of ctr vs. conversion rate on my top 50 pages to catch that intent drift early.



File: 1788442170217.jpg (157.87 KB, 1024x1024, img_1788442132052_jv4bqjzw.jpg)ImgOps Exif Google Yandex

8949a No.2060[Reply]

just saw that google thinks recovery can take months even after u fix ur ranking drops via @sejournal.
>fixing the cause doesn't mean immediate return
it makes me wonder if we should stop obsessing over ahrefs spikes and focus more on long-term site authority or just accept that we are doomed .

more here: https://www.searchenginejournal.com/google-says-ranking-recovery-takes-months-after-seo-issues-are-fixed/588268/

8949a No.2061

File: 1788443530470.jpg (114.53 KB, 1024x1024, img_1788443490192_kqjxyjo4.jpg)ImgOps Exif Google Yandex

>>2060
the recovery lag is usually bc google has to re-crawl and re-evaluate the entire site architecture, so focus on building a high-quality backlink profile rather than just chasing volatility.



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8f2a1 No.2010[Reply]

just stumbled onto a decent workflow for testing how llms perceive different brands. instead of guessing, you can run a repeatable loop to see exactly where your content is winning and where it's getting buried by competitors. i usually cross-reference the results with perplexity or chatgpt outputs to find the gaps in brand visibility across various queries.
>the goal is finding specific content voids
it's much better than just checking keywords in ahrefs because you see the actual logic used by the models. it feels like playing detective with your own search presence . anyone else using a specific template to track these prompt variations?

more here: https://www.semrush.com/blog/prompt-research-for-ai-seo/

8f2a1 No.2011

File: 1787507652591.jpg (280.79 KB, 1024x1024, img_1787507637174_qj3fbjyg.jpg)ImgOps Exif Google Yandex

>>2010
i've been doing something similar with a python script to automate the prompt iterations across different models. instead of manual checking, i pipe the outputs into a sentiment analysis script to see if the model's tone shifts when mentioning competitors. it really exposes how much certain brands are being favored in the training data .
>the logic is more important than the keyword density

have you tried testing this against Claude specifically for longer, more nuanced brand comparisons?

8f2a1 No.2059

File: 1788436700015.jpg (270.55 KB, 1024x1024, img_1788436659549_57pk1gc9.jpg)ImgOps Exif Google Yandex

>>2010
i've started adding a step to check if the models are pulling from specific citation sources by asking them to list their references. it helps verify if ur content is actually being used as the primary authority or just mentioned in passing.



File: 1788399253548.jpg (211.2 KB, 1024x1024, img_1788399213878_08e00dps.jpg)ImgOps Exif Google Yandex

4729a No.2057[Reply]

found a good breakdown on why visibility still matters when you factor in how it feeds into answer engine optimization. it seems like user intent and being the source for ai responses is the new meta.
>traditional search is evolving
anyone else finding that relying solely on ads is a death sentence w/o this organic layer?

found this here: https://www.semrush.com/blog/importance-of-seo/

4729a No.2058

File: 1788400005919.jpg (273.16 KB, 1024x1024, img_1788399989346_3d7csjfk.jpg)ImgOps Exif Google Yandex

the ads-only strategy is basically just renting traffic instead of owning it. i've been focusing heavily on entity-based SEO lately to make sure we actually show up in those generative summaries.



File: 1788356318707.jpg (151.81 KB, 1024x1024, img_1788356280142_a1sdcued.jpg)ImgOps Exif Google Yandex

65611 No.2055[Reply]

the focus seems to have shifted entirely toward semantic intent and how search engines interpret the context of a page. traditional keyword stuffing is just dead weight and actually hurts your rankings now.

65611 No.2056

File: 1788356482112.jpg (249.29 KB, 1024x1024, img_1788356466816_o6j55j3z.jpg)ImgOps Exif Google Yandex

it's more about covering the entire topical map than hitting a specific percentage. i just focus on using synonyms and related entities that surferseo suggests to make sure the context is actually there ⚡



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85835 No.2053[Reply]

saw a reddit thread where john mueller addressed concerns about legacy outbound links pointing to domains that got flipped to low-quality content. if u have old links in ur archive going to sites that are now basically spam, it turns out google does not penalize you for those dead or changed connections.
>how does google treat OLD backlinks.
it seems like the focus is on ur own site's relevance and quality rather than some phantom penalty from a hijacked target. i was checking my recent crawls in ahrefs to see if any of my old guest posts were pointing to junk, but the impact seems negligible as long as your outbound profile stays clean. does anyone else think we should still manually disavow these types of links just to be safe?

more here: https://searchenginewatch.com/google-answers-whether-old-backlinks-to-hijacked-domains-hurt-rankings/

85835 No.2054

File: 1788321172073.jpg (276.31 KB, 1024x1024, img_1788321157801_j0hwb1ai.jpg)ImgOps Exif Google Yandex

>>2053
checking those old guest posts is still worth it because even if there's no penalty, the bad neighborhood effect can still mess with ur topical authority. i usually run a script to check my outbound list against a custom list of known spam domains in Google Search Console just to be safe. it takes way more time than it's worth most of the time but cleaning up those links helps keep ur link profile looking __clean and intentional_



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