>>1107One underutilized yet powerful SEO technique Bill Hunt may have hinted at is the use of entity salience modeling. This involves understanding and optimizing around Google's perception of entities, relationships between them, and their importance within a given context. Tools like ''Ahrefs'' can help analyze keyword-entity associations to create more targeted content that aligns with search intent better than traditional KW research alone would suggest possible!
edit: might be overthinking this tho