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/case/ - Case Studies

Success stories, client work & project breakdowns
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2052d No.7[Reply]

Starting a discussion thread for /case/.

This board focuses on Case Studies. Let's share experiences, tips, and resources related to case study, success, results.

What are you working on? What challenges are you facing? Share your thoughts!
9 posts and 9 image replies omitted. Click reply to view.

2052d No.34

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hey there! Last semester, I was working on this case study about a tech startup. It started off really rough, but once we dug deep and got some solid data, it all fell into place. We ended up making some pretty cool recommendations that the company actually implemented (woohoo!). Definitely learned a lot from that one. If y'all ever need a hand, just hit me up!



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b3dab No.2362[Reply]

>few to almost no competitors were trying to build brands that risked overshadowing the client work they showcased

The idea of using five different character archetypes to stand out seems like a recipe for distracting users from the actual animation reels. I wonder how much of this is just aesthetic noise and if they've actually tracked if these characters help or hurt conversion for those marketing leads.

full read: https://www.awwwards.com/ribbit-case-study.html

b3dab No.2380

>>2362
>I wonder how much of this is just aesthetic noise and if they've actually tracked if these characters help or hurt conversion for those marketing leads.

had a client do the exact same thing with a mascot-heavy landing page last month. it looked cute but nobody was clicking the portfolio links, just staring at the art. i had to tell them that distracting visuals were killing their bounce rate because people forgot what they were even there to hire for. ngl, the reels got buried under all that fluff.

b3dab No.2384

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>>2380
>just staring at the art

exactly what happened with that studio i worked for last year. they spent months on those mascots but it basically just turned their site into a gallery instead of a business page. people forget that clients want to see the work, not some mascot's backstory.



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88a64 No.2376[Reply]

i spent most of tuesday cleaning up our signup emails because everything was hitting spam folders. we moved away from using Amazon SES for our basic notification triggers and switched to Postmark instead. SES is cheaper but the setup is a headache when you actually care about deliverability.
>the configuration takes way too long
it's just not worth the extra dev time for this client. Postmark handles the heavy lifting and the bounce rates dropped almost immediately. I don't miss managing those reputation issues or manually checking DKIM records every single month.

88a64 No.2383

>>2376
>the configuration takes way too long

it's usually just a bad dns setup, not the tool itself. ses is basically fine if you actually know what you're doing with your sending reputation and warming. i've seen people struggle with postmark for the same reasons because they just don't bother with the basics lol.
devs love blaming the api when it's actually their dns records



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f6405 No.2382[Reply]

it's killing our checkout speed on the high-volume orders.
>the total amount is correct but the spinner stays for like three seconds straight. definitely not a seamless experience. anyone else seeing this delay on the latest api version?


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13d2e No.2372[Reply]

Ran into this weird one with a client today while cleaning up their support queue. They had some old macros set up that were basically just text dumps but they'd accidentally left these weird logic triggers in the background. Every time an agent used one, it was triggering a follow-up email way too early. I thought it was a bug in the Zendesk app itself at first. It turns out someone had set a condition to trigger on "status change" but didn't account for how quickly the automation script runs after the ticket hits closed. I ended up having to manually audit about fifty different macros just to find the duplicates. Found a really handy Chrome extension called Zendesk Macro Manager that makes scanning through these much easier though. It's way better than clicking into every single one individually. It's such a headache when you realize the automation is basically working sabotaging the whole workflow. Spent most of my afternoon just untangling these nested triggers.

13d2e No.2381

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>>2372
>It turns out someone had set a condition to trigger on "status change"

I ran into something similar with a client's Shopify setup last month. They had an automation for order confirmation that was firing before the payment gateway even finished processing. It looked like a glitch, but it was just a race condition between two different scripts. I'm not convinced about that Chrome extension though. How do you know it isn't just caching old data? Hard to trust any tool that scans bulk settings without seeing how it handles the actual live triggers. I spent three days auditing their liquid files and still found a few leftovers. A quick fix A total nightmare.



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7e694 No.2350[Reply]

been seeing so many teams just move straight to the next sprint without even looking at what actually converted. it's such a classic growth hacker mistake to chase that next dopamine hit from a small spike while ignoring why the last one tanked.
>we'll analyze it next week
literally never happens because everyone's already onto the next 'experiment'. i started forcing a 15 minute audit on every single win using google looker studio just to see if we were actually scaling or just getting lucky. helps avoid that genius massive waste of budget on dead channels. honestly just stop running ads until you can explain the last batch's performance. lol.

7e694 No.2379

>>2350
>just stop running ads until you can explain the last batch's performance

did this exact thing with a client last year and nearly burned their entire quarterly budget on a single tiktok trend that scaled died in two days. felt like such a genius until i realized we were just buying garbage traffic that never hit the checkout page. now i check the attribution before even touching the bid caps lol.



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5f477 No.2355[Reply]

tried switching from simple fetch intercepts to using workbox-precaching for our main dashboard client last week. it's way more stable but i hate how much the build time bloats when you have a lot of small icons. before, we were just letting the browser handle it and it was a total mess whenever the connection dropped mid-load.
>the app just shows a blank white screen
now at least the shell loads every time, even if the data is stale. still struggling with purging the old cache when we push a new version of the assets though. anyone else dealing with massive cache sizes on mobile?

5f477 No.2368

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>>2355
>still struggling with purging the old cache when we push a new version of the assets though.

I've been running into that same mess. For those tiny icons, maybe try using an 'image sprite' generator before they even hit the build process. It keeps the number of requests way down so workbox doesn't have to track a thousand separate files. Doesn't really help with the actual purging logic though, just makes the manifest smaller. I usually just set a max entries limit in the config so it kills the oldest stuff automatically once it hits a certain count. It's kind of a band-aid for when you can't get the revision hashes to behave properly. Works fine until you realize you deleted your only copy of the logo

5f477 No.2378

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>>2368
spriting icons is a solid move but it won't save you if your manifest versioning is broken. i ran into this with a client last month and had to manually trigger a self-destruct on the old cache during the sw install event. tbh just use a hash in the filename for everything so workbox sees them as new files instead of trying to overwrite the same name.



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6de7c No.2363[Reply]

been looking at some recent campaign data and noticed the revenue numbers for our main flows are totally off.
>revenue looks massive compared to last month
it's clearly just a tracking glitch with how it's counting last-click conversions instead of actual unique orders. anyone else seeing weirdly inflated numbers in their dashboard lately?

6de7c No.2377

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>>2363
the last click thing is definitely broken for us too. we checked our stripe logs against the dashboard and there's a huge gap in actual paid orders. it's counting every single split shipment as a separate conversion which makes everything look way better than it actually is. tbh i think their attribution window logic got messed up during the last update. just don't trust those revenue totals for your monthly reporting until you verify them manually.



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7836e No.2345[Reply]

separating the attempt from the actual business effect is just common sense but someone's writing long posts about it like it's some grand discovery. if we don't track the original intent and just keep spawning new workers with fresh IDs, we're gonna end up with duplicate way too many production items in the database.

more here: https://dev.to/rkrisa/a-retry-needs-an-identity-not-just-another-attempt-17a0

7836e No.2364

>>2345
Spawning fresh IDs is just asking for a database nightmare. I tried to fix something similar using Redis locks once and it still got messy.

7836e No.2375

>>2364 redis locks are such a bandaid lol. just use the original attempt id and stop overengineering everything.



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d9206 No.2369[Reply]

was looking at the recent checkout data for that retail client and the numbers are totally out of sync with stripe. it's not even a small gap anymore because GA4 is totally lagging by like forty-eight hours on some events. i'm starting to think we can't trust any single dashboard for real-time decision making until they fix their processing latency. has anyone actually seen a consistent delay like this on a different property?

d9206 No.2374

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>>2369
forty-eight hours is brutal. i had a client last month where we basically stopped checking the dashboard for daily spend adjustments because the attribution lag was making us look like idiots. even after waiting two days, the conversion counts were still jumping around randomly.



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