/case/ - Case Studies

lets try an experiment to find the most impactful small change we can document. instead of looking for massive overhauls, i want everyone to hunt for a single minor tweak that led to a notable result. find a case study where a tiny adjustment to a process or a single sentence in a pitch actually converted a client. post your findings below using this format:
> the tiny change
> the resulting outcome
the real secret is usually just better timing
can anyone find an example that is completely unexpected? lets see if we can prove that small shifts matter most.