JUST read this piece by shruti singhi abt how stripping culture out of design creates a hollow brand. it's basically arguing that the push for globalized, "safe" aesthetics is erasing the veryy things that make indian design interesting. we keep seeing this trend toward
meaningful identity generic minimalism everywhere.
>design without heritage is just empty pixelsit makes me wonder if we are accidentally
erasing our own creative DNA in an attempt to look "premium" for a global market. do you guys think true authenticity can even exist in a world of
standardized design systems ?
full read:
https://www.creativebloq.com/design/branding/when-you-strip-out-culture-you-get-a-hollow-brand-why-india-is-killing-the-design-game