stop designing for delighted usersthe quest to make everything super smooth has backfired. now successful sites are intentionally adding hurdles - those little challenges that actually get you thinking and engaging more deeply with the site.
these intentional frictions turn passive browsing into something memorable, fostering a stronger connection between user & brand over time.
i wonder if this means we'll start seeing fewer "frictionless" claims in marketing?
what do y'all think? have u seen any sites that use meaningful friction well?
let's chat!article:
https://webdesignerdepot.com/stop-designing-for-delighted-users-and-start-designing-for-cognitive-strain/