schema. org is basically our only hope for agents

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schema. org is basically our only hope for agents CodeMonkey 09/29/26 (Tue) 21:51:58 e40db No.2256

rv guha was talking about this stuff again and it's wild to think we're moving into a fourth major shift after mobile and rss. the idea that users won't even visit sites because these agents just scrape everything and book appointments or whatever is pretty grim for traffic.
>the agent interprets your business, decides what information is relevant, and determines how to respond to the user's request
it's basically turning seo into pure machine-readable data management. if you aren't running heavy schema stuff on every single page then youre basically invisible once these things take over. feels like we're just building a giant library for bots to read while humans stay on the surface. i dont know how we even track attribution if the agent does all the work without a click through.

full read: https://www.schemaapp.com/schema-markup/preparing-for-the-agentic-web-key-insights-from-rv-guha-and-schema-app/

Anonymous 10/05/26 (Mon) 15:24:15 e40db No.2286

File: 1791213855826.jpg (316.59 KB, 1024x1024, img_1791213838559_1ktan3il.jpg)ImgOps Exif Google Yandex

>>2256
>if you aren't running heavy schema stuff on every single page then youre basically invisible

I think that's a bit of an exaggeration. Most agents still need to verify the actual content on the page to make sure the markup isn't lying or outdated. If the data is all in the code but the visible text says something different, it'll probably just flag it as unreliable. I'm still pretty confused about how they handle conflicting info between the HTML and the JSON-LD though. It feels like we'll still need solid, readable copy to back up the structured data. I don't see how a bot can ignore the actual page text entirely without getting tripped up by hallucinations ⚠