Alrighty, so you've been on calls where the rep goes off about competitors and it feels awkward right? As tech founders & GTM-savvy devos (that means us), we know our stuff inside out - product details, architecture, roadmap. But when a prospect says "We’re also considering [Big Incumbent]", things can get tricky… So here's an interesting thought: How about competing without trashing your rivals? Instead of focusing on what they lack or their flaws (which we all have), let's focus on building trust and closing deals. What do y’all think? wanna chat more over beers sometime?!
Source:
https://dev.to/paultowers/how-to-compete-in-b2b-sales-without-trashing-your-rivals-4n3c