ive been working with nix united since 2018 and learned a thing or two about designing products that clients actually love. i want to share some insights based on my experience.
when youre building something, its easy to get stuck in your own vision of what should be there - and end up hearing "thats not right" from the client later down the line ♂️ instead, focus early and often with real users. that means iterating quickly through prototypes rather than waiting until everything is polished ⚡
another big one: keep it simple! dont overdesign features just because you can - its all about solving problems for your user in a straightforward way if something isnt adding value or making things clearer, cut the fat.
and lastly - communicate with transparency. make sure everyone is on board and understands whats being built from day one this helps avoid misunderstandings later down road ⬆
what do you all think? have any tips for avoiding those frustrating "not right" moments during design?
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bonus tipif your client insists that a feature be included, ask why. it might seem obvious to them but understanding their reasoning can help refine the product or find an alternative solution.
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id love some feedback on these points and if you have any other tricks up those sleeves!
https://usabilitygeek.com/how-to-design-so-that-you-dont-get-the-phrase-thats-not-what-we-need/