So, you've just joined a team that's working on some cool automation or AI features for the products? Or maybe your company has finally jumped on the personalization engine bandwagon. Either way, we're all using data now, right? But here's my question - when it comes to designing for personalization, where do we start? There's no magic formula, no instant success stories, and only a few roadmaps out there for the rest of us lost in this data jungle. It's easy to get swept away by the promises of AI, but the reality can be a bit more complex (and frustrating!). Between the hype… So, I came across this idea for a pre-personalization workshop that might help us navigate through this. What do you guys think? Would it be useful to spend some time understanding the dos and don'ts of personalization design before diving headfirst into our projects? Let's chat about it!
Source:
https://alistapart.com/article/prepersonalization-workshop/