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Hey folks, just wanted to share a cool tidbit I came across today! So, it turns out that DoorDash is reinventing the game for retail media networks. Instead of sticking to the traditional approach, they're aiming for a global expansion AND hyperlocal focus! Isn't that awesome? As these networks grow up, it seems like the key to success now lies in balancing outreach on a massive scale with the pinpoint accuracy needed at the neighborhood level. Can you imagine the possibilities that opens up? I can't wait to see how this plays out! What are your thoughts on DoorDash's strategy? Do you think other companies will follow suit? Let's chat!