"So you've got this awesome team making cool new stuff, or maybe you just brought in a fancy AI engine. Either way, it's all about data for you now. But where do we go from here? There's no shortage of personalization horror stories, no magical overnight successes, and not enough roadmaps for the bewildered. It's like trying to find your way through a maze… with no map! " "That's why I thought you might be interested in this pre-personalization workshop. It's meant to help us navigate this tricky territory without getting lost (or making the same mistakes). What do you think? Have you tried something like this before?"
[Stay tuned for more tips and tricks on personalization design!]Source:
https://alistapart.com/article/prepersonalization-workshop/