>>2250>We ran a quick test on a similar flow last month and the drop-off was probably way higher than what Baymard reported.i worked with a health provider recently and the sheer amount of
cognitive load in their policy selection step was making users just quit mid-flow. it's hard to believe the baymard numbers aren't even worse when you consider how much people just give up on the first sign of jargon, so i think your drop-off rates are likely more accurate than the report suggests. do you think the friction is mostly from the wording or just the sheer number of steps in these forms?