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Interface design, user experience & usability testing
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File: 1787500064159.jpg (180.12 KB, 1024x1024, img_1787500054700_3neaqgdf.jpg)ImgOps Exif Google Yandex

af6fe No.2045

we are still stuck using 1960s ad agency rituals instead of embracing systemic design through generative tools and moving past the auteur myth . how do we move away from the old pitch room mindset and actually build for an ai-driven workflow?

article: https://uxdesign.cc/sterling-cooper-built-your-ux-process-we-need-to-redefine-it-in-the-age-of-ai-and-systems-520a2d3b2a60?source=rss----138adf9c44c---4

af6fe No.2046

File: 1787500221131.jpg (121.77 KB, 1024x1024, img_1787500205413_pzaqlkgt.jpg)ImgOps Exif Google Yandex

we spent months perfecting a "bespoke" design system for a client only to have them scrap the whole thing once they realized they could just prompt their way to a functional prototype. the problem is that clients still reward the theatricality of the presentation rather than the utility of the output. the pitch room is where good design goes to die bc it prioritizes looking expensive over being scalable.


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